Global Glamping Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Glamping Market Overview

Significant growth in the glamping market is being seen lately with factors such as the demand among consumers for luxury outdoor experience, which blends the feeling of nature with all contemporary comforts. It can also be attributed to rising preferences for eco-tourism, sustainable travel, and increased interest in customized travel experiences. There has also been a demand from those seeking comfort along with having a connection with nature during their stay. Moreover, the growth of adventure tourism, along with increased disposable incomes and post-pandemic travel trends, is fueling the market. Companies can capitalize on these drivers by focusing on the development of eco-friendly, luxury accommodations such as safari tents, treehouses, and geodesic domes, thereby boosting the growth of the glamping market.

Tailored experiences like guided nature tours, wellness retreats, and adventure activities can increase consumer appeal. Integrating sustainability practices, such as renewable energy and eco-friendly materials, can attract environmentally conscious travelers. In addition, digital marketing and online booking platforms can enhance visibility and customer engagement. Tapping into new markets can be achieved through partnerships with travel agencies and influencers. Through these strategies, companies can strengthen their market position while meeting the evolving consumer preferences, boosting demand, and driving long-term growth in the glamping industry. 

Glamping Market Growth

A key driver for growth in the glamping industry includes an increase in the demand for out-of-the-ordinary, luxury travel experiences with a fusion of nature's appeal and modern comforts. As travel trends lean toward more immersive, eco-friendly, and hyper-personalised vacations, glamping stands as a panacea, offering upscale comfort in scenic outdoor settings, pushing the growth of glamping market. This growing experiential preference, primarily by millennials and people looking at the greener side of consumption, is driving the worldwide growth of the market.

The rising availability of eco-friendly glamping pods is one of the crucial market trends offering lucrative market growth opportunities, due to rising environmental consciousness and preference for eco-tourism. Eco-friendly glamping pods are made from environment-friendly renewable resources and are well-insulated to reduce the effects of wind and cold, ensuring a comfortable stay for the visitor.

Eco-tourism emphasises responsible travel to natural areas, conserving the environment, and improving the well-being of the local people and glamping pods that are eco-friendly align well with these principles. Eco-friendly glamping pods are often constructed using renewable materials, such as sustainably sourced wood, bamboo, or recycled materials, shaping glamping market dynamics and trends. 

These pods are designed to have a minimal impact on their surrounding environment, often featuring green roofs, solar panels, and systems for rainwater harvesting and waste reduction. Eco-friendly glamping experiences are often shared on social media, attracting more attention and interest in this form of sustainable tourism.

Key Trends and Developments

Glamping Market Trends

The ability of glamping to provide unique customized experiences tailored to the preferences and requirements of the individual is aiding the market growth. Glamping allows individuals to stay in a luxurious treehouse, nestled snugly in the trees or in a convenient glamping pod by a picturesque location, among others.

Glamping offers a variety of accommodation types, from luxury tents and yurts to treehouses and eco-pods, allowing individuals to choose an option that resonates with their style and comfort preferences. Many glamping sites offer themed accommodations, such as safari-style tents, beachfront huts, or mountain cabins, providing unique experiences that align with guests' interests, thereby shaping new trends in the glamping market. 

Glamping sites often offer personalised activities like guided nature hikes, wildlife safaris, yoga retreats, or culinary experiences, catering to the hobbies and interests of their guests. It is mainly popular for special occasions like honeymoons, anniversaries, or family reunions, where experiences can be tailored to celebrate these events.

Opportunities in Glamping Market

The rising demand for glamping through numerous social media channels, as it provides several opportunities to take excellent candid pictures and natural shots while enjoying nature, is flourishing the growth of the glamping market. Several glamping site owners are also teaming up with content creators and influencers in a bid to expand their outreach to their intended target audience. Users' posts and shares on social media are great endorsements where followers get attracted to glamping due to the continuously rising popularity.

The great outdoors provides a wonderful backdrop for natural photography and speaks to tourists who want to document their time spent in the great outdoors. Contemporary travellers, including millennials and Gen Z generations, are getting increasingly interested in seeking out experience-based travel options rather than traditional vacation choices. Glamping fulfills this experience and is popular with these target groups.

With the advancement in working from home, glamping has become highly attractive for digital nomads seeking quiet, picturesque locations as workplaces and places of peaceful living. Social media activities often include them. When engaging in glamping, people often engage in wellness activities such as yoga, meditation, and spa treatment in natural environments, in line with the health and wellness trend dominating the social media space.

Glamping Market Restraints

• High initial investment is required to set up luxury glamping sites with premium accommodations and amenities.
• Glamping experiences are often dependent on weather conditions, limiting bookings during off-seasons, thus leading to significant glamping market challenges.
• Local zoning laws, environmental regulations, and permits can complicate the establishment of glamping sites.
• As the market grows, increased competition from established hospitality brands and new entrants can put pressure on prices and differentiation.

Glamping Industry Segmentation

Glamping Market Share

By Type Analysis

Cabins and pods are expected to account for a significant market share over the forecast period, garnering an 11.6% CAGR through 2032. This is owing to their ability to provide immersive natural experiences to tourists while providing them with luxurious accommodations. The strong walls of the cabins and pods protect the occupants from harsh weather conditions, ensuring their comfort. The economical nature of glamping cabins and pods is further bolstering their popularity among tourists and camping enthusiasts, supporting the segment's growth.

As per glamping market analysis, cabins and pods often come fully equipped with modern amenities like comfortable bedding, en-suite bathrooms, and sometimes even kitchen facilities. This level of comfort and convenience appeals to those who wish to experience the outdoors without sacrificing the comforts of home.

Unlike traditional tents, cabins and pods often provide insulation and heating, making them suitable for year-round use. This extends the glamping season and attracts guests even during colder months. Many cabins and pods are designed to be aesthetically pleasing and blend seamlessly with the natural environment and their unique and often luxurious designs are attractive to guests looking for photogenic and distinctive accommodations.

Market Analysis by Age Group

With the increasing demand for more customised outdoor experiences with comfort, glamping attracts consumers of all ages. Younger travellers (18-32 years) prefer adventure and media-worthy stays, whereas for those aged between 33 and 50, it is family vacation-friendly and with luxury amenities. Travellers aged 51-65 appreciate glamping for relaxation and being close to nature, while seniors (65+) prefer it because it offers accessibility, comfort, and health. Overall, glamping's appeal to this age range is what's driving its popularity in the tourism industry. 

Analysis by Size

2-person and 4-person glamping setups offer comfort, versatility, and appeal to diverse travellers. These setups in 2 and 4 are popular as they are versatile and appeal to different groups. The 2-person is suitable for a couple who wants a romantic getaway with intimacy and the feeling of lavishly being immersed in nature. As per glamping industry analysis, the 4-person model caters to families or small groups, providing enough space and comfort. Both sizes include in-demand amenities such as en-suite bathrooms, heating, and modern facilities, which indeed make the glamping much more enjoyable and attractive to various kinds of clients seeking a unique outdoor retreat.

Glamping Market Regional Insights

North America Glamping Market Opportunities

The North America market for glamping is benefiting from increasing demand for outdoor recreational activities and eco-tourism. According to the United States Travel Association, nature-based travel grew by 10% annually, driving interest in glamping as a luxurious alternative to traditional camping. Additionally, government initiatives promoting eco-friendly travel options and investment in national parks further boost glamping's appeal. The rising trend toward experiential travel, particularly among millennials and Gen Z, presents significant opportunities for market expansion and innovation in accommodations.

Europe Glamping Market Dynamics

The Europe glamping market is experiencing growth driven by increasing demand for unique, sustainable travel experiences. With eco-tourism gaining traction, companies like "Canopy & Stars" are capitalising on the trend by offering luxury, environmentally friendly accommodations across the United Kingdom and Europe. Additionally, European governments are promoting sustainable tourism initiatives, further encouraging glamping's popularity. The growing emphasis on outdoor activities and the desire for nature-based vacations are contributing to the market's expansion, particularly in regions with abundant natural landscapes.

Asia Pacific Glamping Market Trends

The Asia Pacific glamping market is experiencing significant growth, fueled by rising disposable incomes and growing interest in unique travel experiences, thus garnering an 11.9% CAGR through 2032. Countries like Japan, Australia, and India are embracing eco-friendly and luxury glamping options, often set in scenic natural environments. Additionally, the increasing demand for experiential travel and sustainable tourism is propelling the adoption of glamping, which offers a blend of comfort and nature. This trend is expected to continue as consumers seek more diverse outdoor experiences.

Latin America Glamping Market Insights

The Latin America glamping market is witnessing steady growth, driven by an increase in eco-tourism and sustainable travel preferences. According to government tourism reports, the region’s emphasis on preserving natural landscapes while boosting local economies through tourism has opened opportunities for glamping businesses. In countries like Brazil, Mexico, and Argentina, glamping sites are becoming more popular, particularly in protected natural reserves. Additionally, rising middle-class income levels are contributing to higher demand for luxury outdoor accommodations in the region.

Middle East and Africa Glamping Market Drivers

The Middle East and Africa glamping market is driven by rising tourism and a growing preference for sustainable, luxury travel experiences. According to regional government reports, countries like the UAE, South Africa, and Kenya are investing in eco-tourism initiatives, which have spurred the development of glamping sites. Additionally, the region's increasing focus on unique, high-end accommodations has led to a surge in glamping resorts. The appeal of nature-focused experiences, coupled with modern comforts, is attracting affluent travellers to these destinations.

Competitive Landscape

Glamping market players aim to bring closer together nature and luxury comfort to make luxury outdoor experiences accessible to a broader audience. The glamping companies are devoted to attracting the conscious tourists who have an increasing demand for unique accommodations that save the environment. It is part of meeting the emerging demand for experiential and luxury camping wherein customers should be somehow experienced through innovative designs, exclusive amenities, and nature-based immersion activities, which also expand tourism to incorporate sustainable practices.

Under Canvas Inc.

Under Canvas Inc. is one of the leading upscale camping experience providers. The company offers safari-inspired tented accommodations in various iconic locations across America. Under Canvas was founded in 2012 and is headquartered in Montana, United States.

Tentrr, Inc.

Tentrr, Inc., headquartered in New York, United States, is an online discovery platform anchored by a network ...

Hidden Valley Holidays Ltd.

Hidden Valley Holidays Ltd. offers holiday homestays, caravan sites, lodges and chalets to their customers. Th...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key glamping market players include Nightfall Camp Pty Ltd., Huttopia SA, Teapot Lane Glamping Ltd., Coastal Wilderness Ventures (Tanja Lagoon Camp), Sawday’s Canopy & Stars Ltd., and Wigwam Holidays Ltd., among others.