Germany Television Market Report and Forecast 2024-2032

Germany Television Market Size

The Germany television market reached around USD 4.29 billion in 2023. The market is projected to grow at a CAGR of 2.9% between 2024 and 2032, reaching almost USD 5.59 billion by 2032.

Germany Television Market Outlook

• 16.4 million households in Germany use DTH satellite television.

• 15.9 million German households rely on cable TV subscription to watch television.

• 90% of overall media consumption in Germany is attributed to the use of TV, radio, and other audiovisual means.

Germany Television Market Growth

In 2020, nearly 95% of Germans owned a television set within their homes. A substantial portion of the population aged over 40 still considers television to be their primary form of entertainment, while younger consumers aged above 14 years consider TV as the most important medium for consuming video content.

News and documentaries produced by BBC enjoy great popularity in Germany, after only Australia and the UK. Consumer also enjoy watching action, crime drama, animated web series and horror movies.

In 2022, an average German consumer spent over 9 hours in indulging with audiovisual and audio content. In 2022, over 89% of the population aged 3+ watched TV shows frequently. In 2022, television was accessed by 64.1% of the total population every day.

The most popular methods of TV reception in Germany include cable TV and DTH satellite television. The proportion of households using DTT and IPTV remained unchanged year-on-year, at 2.1 million and 4.6 million, respectively. Television reception through the internet were by 3.1 million households in Germany, which was a year-on-year growth of 2%, reaching 8% of the overall TV owning families in 2023.

Germany Television Industry Segmentation

Germany Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Region

• North Rhine-Westphalia

• Bavaria

• Baden-Württemberg

Germany Television Market Share

Based on distribution channel, the market is divided into online and offline. Over the forecast period, online distribution channels are expected to dominate the market as e-commerce businesses expand their scale and diversify their product offerings. The convenience of home deliveries and low prices is expected to enhance the appeal for online distribution channels in the coming years.

Leading Companies in the Germany Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

• Samsung Electronics Co., Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd

• Metz Consumer Electronics GmbH

• KONKA Group Co. Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Major market players are expected to manufacture high resolution smart TVs over the forecast period to attract consumer attention and drive sales.

Key Highlights of the Report