Germany Tablet Market Report and Forecast 2025-2034

Germany Tablet Market Size

The Germany tablet market reached approximately 5.18 million units in 2024. The market is projected to grow at a CAGR of 2.2% between 2025 and 2034, reaching a volume of around 6.29 million units by 2034.

Germany Tablet Market Outlook

• Consumer expenditure on fast-moving consumer goods and technology and durable goods in Germany rose by 5.5% in 2023 compared to 2022.

• According to a survey carried out by Studying-in-Germany.org, 74.7% of students expressed their willingness to explore the option of pursuing a German degree through distance learning or online education platforms.

• Germany's total e-commerce sales reached an estimated USD 141.2 billion in 2022, representing an 11% increase from the previous year.

Germany Tablet Market Growth

E-commerce has seen a significant increase in Germany, with a penetration rate of 80% in 2022, making it the third highest globally. Germany boasts one of the largest e-commerce markets in Europe, with a higher number of e-commerce consumers, internet penetration, and average annual spending compared to the European average. The most popular online purchases in Germany include clothing (76%), shoes (73%), food and drinks (69%), and consumer electronics (61%). The growth of e-commerce and online retail platforms has contributed to the increased accessibility of tablets for consumers in Germany due to attractive online deals, easy comparison of features and prices, and convenient delivery options.

The market in Germany is experiencing substantial growth due to the rapid digital transformation in sectors such as education, healthcare, and business. Tablets are favoured for their versatility and portability, catering to both professional and personal digital needs. The government is actively promoting digitisation in the economy through initiatives like the Digital Strategy 2025 programme by the Federal Ministry for Economic Affairs and Energy (BMWi). This programme showcases the government's commitment to developing capabilities and utilising new tools to achieve a digitised Germany.

Germany Tablet Industry Segmentation

“Germany Tablet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

• Android

• iOS

• Windows

Market Breakup by Screen Size

• 8 Inch

• 8 Inch and Above

Market Breakup by End-Use

• Consumer

• Commercial

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• North Rhine-Westphalia

• Bavaria

• Baden- Württemberg

Germany Tablet Market Share

Based on the distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 6.8% during the forecast period of 2025-2034.  Tablet sales through online platforms have significantly increased in recent years, primarily due to the convenience of online shopping. Consumers can easily browse various models, compare features, read reviews, and make informed purchases from home due to the wide prevalence of online channels.

Leading Companies in the Germany Tablet Market

Major market players are focusing on the adoption of cutting-edge technologies to gain a competitive edge.

• Apple Inc.

• Lenovo Group Ltd.

• Samsung Electronics Co. Ltd.

• AsusTek Computer Inc.

• LG Corporation

• Acer Inc.

• Xiaomi Group

• Nokia Corporation

• Hewlett Packard Enterprise Development LP

• Microsoft Corporation

• Others

Key Highlights of the Report