The Germany online car buying market is projected to grow at a CAGR of 8.10% between 2025 and 2034. The market is being driven by the robust growth of the automotive sector in the country.
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Historical Year
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In 2021, Germany produced 3.1 million passenger vehicles, establishing itself as the foremost production hub in Europe.
Among the 75 leading automotive suppliers globally, 15 are based in Germany.
In 2023, 70% of internet users in the European Union engaged in the online purchase of goods or services.
Germany stands as the largest automotive market in Europe, leading in both production and sales, representing approximately 25% of all passenger cars manufactured and nearly 20% of new vehicle registrations. In 2021, German automobile manufacturers produced over 15.6 million vehicles. Furthermore, Germany is recognised as the global centre for premium car production, with 65% of all premium branded vehicles manufactured by German original equipment manufacturers (OEMs). In the global context, 40% of all vehicles were produced in Europe, with Germany accounting for 23% of that total in 2021.
An increasing number of individuals in Germany are opting to purchase vehicles online. In 2022, 17% of new car acquisitions occurred through online platforms, a rise from 12% in 2021. The growing appeal of online car buying can be attributed to its convenience and flexibility. Furthermore, car leasing is gaining traction in Germany, with 35% of new car purchases in 2022 being made via leasing, compared to 29% in the previous year. The advantages of leasing, such as flexibility and reduced initial costs, resonate with a significant portion of the population. Additionally, SUVs are experiencing a surge in popularity, as they are perceived to be more practical and comfortable than traditional sedans. In 2022, SUVs represented 42.4% of new car registrations in Germany, an increase from 38.6% in 2021.
Rising digital transformation, changing consumer preferences, expansion of automotive retail models, and improved logistics and delivery solutions, are the major trends impacting the Germany online car buying market growth.
Consumers today increasingly prioritise the convenience and comfort of exploring, evaluating, and acquiring vehicles from the safety and familiarity of their own homes. The rise of digital platforms has revolutionised the automotive purchasing process, allowing potential buyers to browse a vast array of vehicle options without the need to visit multiple dealerships physically.
Automobile manufacturers and retailers are increasingly embracing direct-to-consumer sales strategies via online platforms, circumventing conventional dealership networks. This approach provides a more efficient purchasing experience and frequently results in more competitive pricing.
The provision of home delivery services for purchased vehicles significantly improves the convenience of online car purchasing. Customers value the ability to receive their new vehicle at their home. Additionally, flexible return and exchange policies offer consumers peace of mind, increasing their likelihood of buying a car online.
Online automobile purchasing platforms prioritise the implementation of strong security protocols to safeguard consumer information and financial transactions. The growing confidence in online payment systems and cybersecurity initiatives motivates a greater number of consumers to purchase vehicles online. Additionally, favourable reviews, ratings, and testimonials from previous buyers enhance the trustworthiness and credibility of these online car buying platforms.
Economic elements such as disposable income and consumer confidence play a significant role in shaping the online car purchasing landscape. When disposable income rises, consumers are more likely to make significant purchases, including high-value items like automobiles. This increase in financial flexibility allows consumers to explore a wider range of options, from new models to used cars.
The overall rise of e-commerce in Germany has facilitated the growth of online car sales. The increasing prevalence of online shopping has transformed consumer behaviour, with more individuals turning to the internet for their purchasing needs. This shift is particularly evident in the automotive sector, where consumers can now browse a vast array of vehicles, compare prices, and read reviews from the comfort of their homes. The convenience of online shopping, combined with the ability to access detailed information about vehicles, has made it an attractive option for many buyers.
Germany Online Car Buying Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Vehicle Type
Market Breakup by Engine Type
Market Breakup by Category
Market Breakup by Region
Based on the vehicle type, the market is segmented into hatchback, sedan, and SUV, among others. The SUV segment is projected to grow at a CAGR of 9.1% during the forecast period of 2025-2034. SUVs offer more interior space and cargo capacity compared to smaller vehicles. This versatility makes them appealing to families and individuals who require additional room for passengers and belongings.
Major players are focusing on providing easy, convenient, and streamlined services to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is assessed to grow at a CAGR of 8.10% between 2025 and 2034.
The market is being driven by the rising digital transformation, changing consumer preferences, and expansion of the automotive retail models.
The key trends aiding the market expansion include improved logistics and delivery solutions and rising consumer trust and security in the market.
The major vehicle types in the market are hatchback, sedan, and SUV, among others.
The major engine types in the market are ICE and electric.
The major players in the market are Mobile.de GmbH, Heycar (Mobility Trader GmbH), Carwow GmbH, WKDA GmbH, Auto1.com GmbH, and AutoScout24 GmbH, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Vehicle Type |
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| Breakup by Engine Type |
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| Breakup by Category |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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