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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Germany Luxury Goods Market Size

The Germany luxury goods market reached approximately USD 16.87 billion in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034, reaching a value of around USD 24.43 billion by 2034.

Germany Luxury Goods Market Outlook

  • As per the industry reports, the online sales channel is expected to become the country's primary sales channel for luxury goods by 2025.
  • Baden-Württemberg, Bavaria, Hamburg, and Hesse are the regions with the highest purchasing power, promoting the growth of luxury goods in these areas.
  • With the establishment of Meisterkreis, a network for luxury goods and craftsmanship, the luxury goods sector in Germany witnessed an upward trend.

Germany Luxury Goods Market Growth

The rise in disposable income, the growing visits by high-net tourists, and the presence of a large number of luxurious brands are some of the prominent market drivers. Germany is home to many luxury brands that are famous worldwide for their renewed history, top-notch quality, and exceptional craftsmanship, attracting consumers looking for high-end products.

The increased availability of luxury goods to a large customer base has been made possible by the growth of online shopping platforms and the digitalisation of the retail sector. Luxury brands are now adopting omnichannel strategies to provide a cohesive shopping experience that combines both online and offline channels.

The trend towards sustainable and ethical consumption is growing, with consumers showing a preference for luxury brands that prioritise sustainability and social responsibility. There is also a rising demand for personalised and customised luxury items in the country, with consumers willing to pay more for unique, tailor-made products.

Germany Luxury Goods Industry Segmentation

“Germany Luxury Goods Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Watches and Jewellery
  • Perfumes and Cosmetics
  • Clothing
  • Bags/Purse
  • Others

Market Breakup by End Use

  • Women
  • Men

Market Breakup by Distribution Channel

  • Offline
  • Online

Market Breakup by Region

  • North Rhine-Westphalia
  • Bavaria
  • Baden-Württemberg

Germany Luxury Goods Market Share

Based on product type, the market is divided into watches and jewellery, perfumes and cosmetics, clothing, and bags/purse, among others. Watches and jewellery account for a substantial market share in Germany as affluent customers and high-end clients are eager to invest heavily in timepieces and accessories as a way to showcase their social status, as these items are commonly viewed as symbols of wealth, status, and refinement. Germany is also home to renowned watch and jewellery brands known for their outstanding craftsmanship, precision, and rich history, aiding the market share.

Leading Companies in the Germany Luxury Goods Market

The market players are readily launching new collections with innovative designs to gain a competitive edge in the market.

  • Chanel Limited
  • Kering SA
  • Rolex SA
  • Giorgio Armani S.p.A.
  • Ralph Lauren Corporation
  • Hermès International S.A.
  • Prada SpA
  • VALENTINO S.p.A.
  • Tiffany & Co.
  • Estee Lauder Inc.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Product Type
  • Watches and Jewellery
  • Perfumes and Cosmetics
  • Clothing
  • Bags/Purse
  • Others
Breakup by End Use
  • Women
  • Men
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • North Rhine-Westphalia
  • Bavaria
  • Baden-Württemberg
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Chanel Limited
  • Kering SA
  • Rolex SA
  • Giorgio Armani S.p.A.
  • Ralph Lauren Corporation
  • Hermès International S.A.
  • Prada SpA
  • VALENTINO S.p.A.
  • Tiffany & Co.
  • Estee Lauder Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 16.87 billion.

The market is estimated to grow at a CAGR of 4.20% between 2025 and 2034.

The luxury goods market in Germany is estimated to witness a healthy growth during 2025-2034 to reach around USD 24.43 billion by 2034.

The market is being driven due to rise in disposable income, the growing visits by high-net tourists, and the presence of a large number of luxurious brands.

The key trends aiding the market include the trend towards sustainable and ethical consumption, the growth of online shopping platforms, and the growing interest in vintage watches.

Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.

Based on product type, market segmentations include watches and jewellery, perfumes and cosmetics, clothing, and bags/purse, among others.

Different distribution channels are offline and online.

The major players in the market are Chanel Limited, Kering SA, Rolex SA, Giorgio Armani S.p.A., Ralph Lauren Corporation, Hermès International S.A., Prada SpA, VALENTINO S.p.A., Tiffany & Co., and Estee Lauder Inc., among others.

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