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Germany Digital Marketing Market Size, Share, Analysis: By Digital Channel: Email Marketing, Interactive Consumer Website, Search Engine Optimisation, Blogging and Podcasting, Online/Display Advertising, Mobile Marketing, Social Media Marketing, Digital OOH Media, Others; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Germany Digital Marketing Market Overview
8.1 Key Industry Highlights
8.2 Europe Digital Marketing Historical Market (2018-2023)
8.3 Europe Digital Marketing Market Forecast (2024-2032)
8.4 Europe Digital Marketing Market Share by Country
8.4.1 United Kingdom
8.4.2 Germany
8.4.3 France
8.4.4 Italy
8.4.5 Others
9 Germany Digital Marketing Market Overview
9.1 Key Industry Highlights
9.2 Germany Digital Marketing Historical Market (2018-2023)
9.3 Germany Digital Marketing Market Forecast (2024-2032)
10 Germany Digital Marketing Market by Digital Channel
10.1 Email Marketing
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Interactive Consumer Website
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Search Engine Optimisation
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Blogging and Podcasting
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Online/Display Advertising
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Mobile Marketing
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Social Media Marketing
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Digital OOH Media
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Viral Marketing
10.9.1 Historical Trend (2018-2023)
10.9.2 Forecast Trend (2024-2032)
10.10 Online Video Marketing
10.10.1 Historical Trend (2018-2023)
10.10.2 Forecast Trend (2024-2032)
10.11 Others
11 Germany Digital Marketing Market by End Use
11.1 Automotive
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 BFSI
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Education
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Healthcare
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Government
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Media and Entertainment
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Others
12 Germany Digital Marketing Market by Region
12.1 North Rhine-Westphalia
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Bavaria
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Baden- Württemberg
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators of Demand
13.4 Key Indicators of Price
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Accenture plc
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 REPLUG GmbH
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 artundweise GmbH
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 UnitedAds GmbH
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 KlickPiloten
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Others
15 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Digital Marketing Market: Key Industry Highlights, 2018 and 2032
2. Germany Digital Marketing Market: Key Industry Highlights, 2018 and 2032
3. Germany Digital Marketing Historical Market: Breakup by Digital Channel (USD Billion), 2018-2023
4. Germany Digital Marketing Market Forecast: Breakup by Digital Channel (USD Billion), 2024-2032
5. Germany Digital Marketing Historical Market: Breakup by End Use (USD Billion), 2018-2023
6. Germany Digital Marketing Market Forecast: Breakup by End Use (USD Billion), 2024-2032
7. Germany Digital Marketing Historical Market: Breakup by Region (USD Billion), 2018-2023
8. Germany Digital Marketing Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. Germany Digital Marketing Market Structure
Key Questions Answered in the Report
In 2023, the digital marketing market in Germany reached an approximate value of USD 14.5 billion.
The market is estimated to grow at a CAGR of 7.90% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 28.87 billion by 2032.
The market is being driven due to rising usage of smartphones, increased penetration of the internet and growing use of social media platforms.
The key trends aiding the market include the popularity of influencer marketing, the advent of AI, and collaborative efforts by market players.
Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.
Based on digital channel, market segmentations include email marketing, interactive consumer website, search engine optimisation, blogging and podcasting, online/display advertising, mobile marketing, social media marketing, digital OOH media, viral marketing, and online video marketing, among others.
Various end uses of digital marketing are automotive, BFSI, education, healthcare, government, media and entertainment, among others.
The major players in the market are Accenture plc, REPLUG GmbH, artundweise GmbH, UnitedAds GmbH, and KlickPiloten GmbH, among others.
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