Germany Dietary Supplements Market Report and Forecast 2024-2032

Germany Dietary Supplements Market Size

The Germany dietary supplements market reached approximately USD 2.58 billion in 2023. The market is projected to grow at a CAGR of 5.10% between 2024 and 2032, reaching a value of around USD 4.05 billion by 2032.

Germany Dietary Supplements Market Outlook

• The German Society for Nutrition (DGE) announced new food-based dietary guidelines in April 2024 under which they emphasised that a healthy and environmentally-friendly diet consists of 75 per cent plant and 25 per cent animal-based food.

• As per an industry report in 2021, one-third of German consumers use food supplements.

• According to the survey conducted by Ipsos European Public Affairs on 14 EU states in 2022, around 9 of 10 European consumers have taken dietary supplements in their lives.

Germany Dietary Supplements Market Growth

Growing health awareness, the rise of the geriatric population, and the growing popularity of preventive healthcare are some of the prominent factors boosting the market growth. People aged 65 and above are expected to account for one-third of entire Germany’s population by 2050, which develops new opportunities for market growth. A large number of consumers rely on these supplements to meet their nutritional requirements. For instance, a person with iron deficiency can consume folic acid-based tablets and capsules. People who follow restrictive diets cannot get all the required nutrients from their food and also depend on such supplements to fulfil their nutritional needs.

Moreover, the emergence of self-directed consumers is a prominent trend in the market. These consumers rely on the internet to perform self-diagnosis and identify the gap in their health requirements before taking the right course of action. Moreover, due to the rising stress in daily life and increased fatigue experienced by working professionals, energy supplements are gaining prominence in the market. These supplements can improve mood, increase exercise tolerance, and enhance the endurance level.

The advent of nanoencapsulation and microencapsulation technologies is one of the crucial trends boosting the market development. This technology enables the controlled release of ingredients to provide an adequate amount of nutrition and prevent the risk of overdose. Prebiotic supplements are also gaining wide popularity as they can improve the gut health of a person and improve the immune system by promoting the growth of healthy bacteria.

Germany Dietary Supplements Industry Segmentation

“Germany Dietary Supplements Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Proteins and Amino Acids

• Vitamins and Minerals

• Botanicals

• Probiotics

• Others

Market Breakup by Form

• Tablets

• Powders 

• Liquids 

• Soft Gels

• Others

Market Breakup by Application

• Energy and Weight Management

• Diabetes

• Anti-cancer

• Anti-aging

• Immunity

• Cardiac Health

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies and Drug Stores

• Online

• Others

Market Breakup by Region

• North Rhine-Westphalia 

• Bavaria 

• Baden-Württemberg

Germany Dietary Supplements Market Share

Vitamins dominate the market for dietary supplements. Dietary supplements are a common source of vitamins C, D, E, and several B vitamins. Since various vitamins are associated with distinct health benefits, consumers choose supplements based on their individual health needs. Multivitamins were commonly consumed in tablet, powder, and liquid form for convenience.

Leading Companies in Germany Dietary Supplements Market

The market players are introducing novel technologies for the development of efficient supplements to meet the evolving regulatory landscape.

• Nestle S.A.

• Nu Skin Enterprises, Inc

• Bayer AG

• Alticor Global Holdings Inc. (Amway Corp.)

• Reckitt Benckiser Group Plc

• Glanbia Plc 

• Herbalife Ltd.

• International Flavors & Fragrances Inc

• Abbott Laboratories

• Otsuka Holdings Co. Ltd. 

• Others

Key Highlights of the Report