The Germany dietary supplements market was valued at USD 2.71 Billion in 2025, driven by increasing health consciousness and aging population boosting demand for nutritional supplementation across the region. The market is anticipated to grow at a CAGR of 5.10% during the forecast period of 2026-2035, with the values likely to reach USD 4.46 Billion by 2035. The market benefits from growing demand for plant-based and clean-label supplements, supported by a well-established regulatory framework.
Plant-based and clean-label products are seeing particularly strong interest in the region. Consumers are increasingly attentive to ingredient sourcing and product transparency, favoring supplements that are organic, vegan, or free from synthetic additives. This shift is not only driving innovation but also encouraging established players to reformulate existing products or expand their offerings. Germany’s regulatory environment plays a significant role in supporting market stability. With strict guidelines in place, manufacturers are required to adhere to quality and safety standards, which contributes to high consumer confidence and brand loyalty.
Base Year
Historical Period
Forecast Period
A German study found that 30.2% of individuals have vitamin D levels below 30 nmol/L, highlighting widespread deficiency. This rising concern is significantly driving demand for dietary supplements in the region.
Market growth in Germany is primarily driven by increasing health awareness, a growing aging population seeking preventive healthcare, and rising consumer demand for personalized and functional nutrition supported by digital health trends.
The market is supported by a diverse range of stakeholders, including established pharmaceutical manufacturers, emerging nutraceutical companies, contract manufacturers, and certified testing laboratories, contributing to innovation, quality assurance, and expanded product availability.
Compound Annual Growth Rate
5.1%
Value in USD Billion
2026-2035
*this image is indicative*
Dietary supplements are products containing essential nutrients such as vitamins, minerals, amino acids, enzymes, or botanicals, designed to support overall health and fill nutritional gaps in the diet. They are available in various forms, including tablets, capsules, powders, and liquids. The market is driven by increasing health awareness, an aging population, and a growing focus on preventive healthcare. Rising consumer demand for natural and plant-based ingredients also supports market expansion. The market was valued at USD 2.71 Billion in 2025. Ongoing innovations and regulatory support are expected to further enhance market growth across diverse consumer segments.
Surging Type 2 Diabetes Prevalence Set to Drive Significant Growth in the Market
The growing burden of type 2 diabetes (T2D) is significantly accelerating the demand for targeted nutritional solutions, thereby driving growth in the market. As more individuals seek non-pharmaceutical options to manage blood glucose levels, supplements such as chromium, magnesium, alpha-lipoic acid, and fiber-based formulations are gaining traction. According to T. Tönnies et al., 2025, the number of Type 2 diabetes cases in Germany is projected to reach 14.2 million by 2040, with prevalence increasing from 10.5% to up to 20.1%. This sharp rise is fueling the development and consumption of condition-specific supplements aimed at metabolic support and diabetes management. As a result, the market is poised for sustained and robust growth in the coming years.
Some of the notable trends in the market include an increasing focus on evidence-based nutraceuticals and a surge in acquisitions of innovative, science-driven supplement brands.
“Germany Dietary Supplements Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Energy and Weight Management Segment to Lead the Market Segmentation by Application
Growing health consciousness and shifting lifestyle patterns are reshaping the dietary supplements market in Germany. The market is segmented by application into energy and weight management, diabetes, anti-cancer, anti-aging, immunity, cardiac health, and others. Among these, the energy and weight management segment is anticipated to have a substantial share. According to the World Obesity Atlas 2024, German y’s adult obesity rate is expected to rise by 0.5% per year between 2020 and 2035. This trend underscores increasing public interest in weight control and fitness, thereby, accelerating demand for dietary supplements that support energy balance and effective weight management.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Nestlé S.A., headquartered in Vevey, Switzerland, was established in 1866 and plays a significant role in the dietary supplements market through its subsidiary, Nestlé Health Science. The company offers a broad portfolio of oral nutrition supplements, including BOOST® and BOOST Glucose Control®, designed to address malnutrition, manage specific health conditions, and support overall wellness across diverse patient groups.
Headquartered in Leverkusen, Germany, and established in 1863, Bayer AG plays a significant role in the Germany dietary supplements market. Through its Consumer Health division, Bayer provides a wide range of vitamin and mineral supplements aimed at addressing micronutrient deficiencies across various life stages. In 2023, Bayer's Nutrient Gap Initiative expanded access to supplements for millions, highlighting its commitment to improving public health. The company’s strategic partnership with Vitamin Angels and its nutrition-focused sustainability efforts further reinforce its active role in enhancing dietary health and combating malnutrition in Germany and globally.
Reckitt Benckiser Group Plc is a prominent player in the global health and nutrition sector and was established in 1823. The company has introduced Bodi-Ome, a clinically proven line of probiotic dietary supplements, addressing immune, digestive, vaginal, and heart health. Bodi-Ome reflects Reckitt’s active engagement in the dietary supplements market, including its influence in Germany through its broad health portfolio.
Headquartered in New York and established in 1898, International Flavors & Fragrances Inc. (IFF) is actively involved in the dietary supplements market, including in Germany. Through its IFF Pharma Solutions division, the company offers a wide portfolio of functional ingredients such as Ac-Di-Sol ®, Avicel®, METHOCEL™, and SeaGel®, supporting manufacturers with plant-based, controlled-release, and vegan softgel technologies to meet evolving consumer demands.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Nu Skin Enterprises, Inc., Alticor Global Holdings Inc. (Amway Corp.), Glanbia Plc, Herbalife Ltd., Abbott Laboratories, Otsuka Holdings Co. Ltd., and others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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