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Germany Dietary Supplements Market Size, Share, Trends: By Type: Proteins and Amino Acids, Vitamins and Minerals, Botanicals, Probiotics, Others; By Form: Tablets, Powders, Liquids, Soft Gels, Others; By Application: Energy and Weight Management, Diabetes, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Germany Dietary Supplements Market Size
The Germany dietary supplements market reached approximately USD 2.58 billion in 2023. The market is projected to grow at a CAGR of 5.10% between 2024 and 2032, reaching a value of around USD 4.05 billion by 2032.
Germany Dietary Supplements Market Outlook
- The German Society for Nutrition (DGE) announced new food-based dietary guidelines in April 2024 under which they emphasised that a healthy and environmentally-friendly diet consists of 75 per cent plant and 25 per cent animal-based food.
- As per an industry report in 2021, one-third of German consumers use food supplements.
- According to the survey conducted by Ipsos European Public Affairs on 14 EU states in 2022, around 9 of 10 European consumers have taken dietary supplements in their lives.
Germany Dietary Supplements Market Growth
Growing health awareness, the rise of the geriatric population, and the growing popularity of preventive healthcare are some of the prominent factors boosting the market growth. People aged 65 and above are expected to account for one-third of entire Germany’s population by 2050, which develops new opportunities for market growth. A large number of consumers rely on these supplements to meet their nutritional requirements. For instance, a person with iron deficiency can consume folic acid-based tablets and capsules. People who follow restrictive diets cannot get all the required nutrients from their food and also depend on such supplements to fulfil their nutritional needs.
Moreover, the emergence of self-directed consumers is a prominent trend in the market. These consumers rely on the internet to perform self-diagnosis and identify the gap in their health requirements before taking the right course of action. Moreover, due to the rising stress in daily life and increased fatigue experienced by working professionals, energy supplements are gaining prominence in the market. These supplements can improve mood, increase exercise tolerance, and enhance the endurance level.
The advent of nanoencapsulation and microencapsulation technologies is one of the crucial trends boosting the market development. This technology enables the controlled release of ingredients to provide an adequate amount of nutrition and prevent the risk of overdose. Prebiotic supplements are also gaining wide popularity as they can improve the gut health of a person and improve the immune system by promoting the growth of healthy bacteria.
Germany Dietary Supplements Industry Segmentation
“Germany Dietary Supplements Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Proteins and Amino Acids
- Vitamins and Minerals
- Botanicals
- Probiotics
- Others
Market Breakup by Form
- Tablets
- Powders
- Liquids
- Soft Gels
- Others
Market Breakup by Application
- Energy and Weight Management
- Diabetes
- Anti-cancer
- Anti-aging
- Immunity
- Cardiac Health
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Pharmacies and Drug Stores
- Online
- Others
Market Breakup by Region
- North Rhine-Westphalia
- Bavaria
- Baden-Württemberg
Germany Dietary Supplements Market Share
Vitamins dominate the market for dietary supplements. Dietary supplements are a common source of vitamins C, D, E, and several B vitamins. Since various vitamins are associated with distinct health benefits, consumers choose supplements based on their individual health needs. Multivitamins were commonly consumed in tablet, powder, and liquid form for convenience.
Leading Companies in Germany Dietary Supplements Market
The market players are introducing novel technologies for the development of efficient supplements to meet the evolving regulatory landscape.
- Nestle S.A.
- Nu Skin Enterprises, Inc
- Bayer AG
- Alticor Global Holdings Inc. (Amway Corp.)
- Reckitt Benckiser Group Plc
- Glanbia Plc
- Herbalife Ltd.
- International Flavors & Fragrances Inc
- Abbott Laboratories
- Otsuka Holdings Co. Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Dietary Supplements Market Overview
8.1 Key Industry Highlights
8.2 Europe Dietary Supplements Historical Market (2018-2023)
8.3 Europe Dietary Supplements Market Forecast (2024-2032)
9 Germany Dietary Supplements Market Overview
9.1 Key Industry Highlights
9.2 Germany Dietary Supplements Historical Market (2018-2023)
9.3 Germany Dietary Supplements Market Forecast (2024-2032)
10 Germany Dietary Supplements Market by Type
10.1 Proteins and Amino Acids
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Vitamins and Minerals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Botanicals
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Probiotics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Germany Dietary Supplements Market by Form
11.1 Tablets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Powders
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Liquids
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Soft Gels
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 Germany Dietary Supplements Market by Application
12.1 Energy and Weight Management
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Diabetes
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Anti-cancer
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Anti-aging
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Immunity
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Cardiac Health
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Others
13 Germany Dietary Supplements Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Pharmacies and Drug Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 Germany Dietary Supplements Market by Region
14.1 North Rhine-Westphalia
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Bavaria
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Baden-Württemberg
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Nestle S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Nu Skin Enterprises, Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Bayer AG
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Alticor Global Holdings Inc. (Amway Corp.)
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Reckitt Benckiser Group Plc
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Glanbia Plc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Herbalife Ltd.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 International Flavors & Fragrances Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Abbott Laboratories
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Otsuka Holdings Co. Ltd.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Dietary Supplements Market: Key Industry Highlights, 2018 and 2032
2. Germany Dietary Supplements Market: Key Industry Highlights, 2018 and 2032
3. Germany Dietary Supplements Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Germany Dietary Supplements Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Germany Dietary Supplements Historical Market: Breakup by Form (USD Billion), 2018-2023
6. Germany Dietary Supplements Market Forecast: Breakup by Form (USD Billion), 2024-2032
7. Germany Dietary Supplements Historical Market: Breakup by Application (USD Billion), 2018-2023
8. Germany Dietary Supplements Market Forecast: Breakup by Application (USD Billion), 2024-2032
9. Germany Dietary Supplements Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Germany Dietary Supplements Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Germany Dietary Supplements Historical Market: Breakup by Region (USD Billion), 2018-2023
12. Germany Dietary Supplements Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Germany Dietary Supplements Market Structure
Key Questions Answered in the Report
In 2023, the dietary supplements market in Germany reached an approximate value of USD 2.58 billion.
The market is estimated to grow at a CAGR of 5.10% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 4.05 billion by 2032.
The market is being driven due to growing health awareness, the rise of the geriatric population, and the growing popularity of preventive healthcare.
The key trends aiding the market include the emergence of self-directed consumers, the advent of nanoencapsulation and microencapsulation technologies, and popularity of prebiotics.
Regions considered in the market are North Rhine-Westphalia, Bavaria, and Baden-Württemberg.
Based on type, market segmentations include proteins and amino acids, vitamins and minerals, botanicals, and probiotics, among others.
Various forms are tablets, powders, liquids, and soft gels, among others.
The major players in the market are Nestle S.A., Nu Skin Enterprises, Inc., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc, Glanbia Plc, Herbalife Ltd., International Flavors & Fragrances Inc, Abbott Laboratories, and Otsuka Holdings Co. Ltd., among others.
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