Germany Coffee Market Report and Forecast 2024-2032

Germany Coffee Market Outlook

The Germany coffee market size reached approximately USD 5.99 billion in 2023. The market is further projected to grow at a CAGR of 3.20% between 2024 and 2032, reaching a value of USD 7.94 billion by 2032.

Key Trends in the Market

Coffee is a dark brown, slightly bitter, and acidic beverage that has an invigorating effect due to its caffeine content. The beverage is prepared by infusion and decoction of roasted ground or crushed seeds also known as coffee beans. Coffee is often prepared with prepared creamers, sugar, and milk, among others to enhance the flavour of the beverage and for masking the bitter taste.

• Increased availability of high quality, artisanal, and ethically sourced coffee is boosting the Germany coffee market demand. Artisanal coffee beans undergo minimal grinding and roasting in order to ensure that the tones, aroma, flavours, oils, and the natural sweetness of the beans remain intact.

• Rising health consciousness among the German population has boosted the demand for healthier coffee options including functional coffee blends containing antioxidants and vitamins, low acid coffees, and decaffeinated variants, among others. Shifting preference of the consumers towards organic coffee owing to the benefits offered by the product including increased energy levels and fat burn is further supporting the market expansion.

• The adoption of coffee pods and capsules in Germany is increasing due to their ability to easily produce coffee with consistent flavour and high quality. Additionally, they are easy to use, convenient, affordable, and require less tidying up, boosting their demand from both commercial and residential sectors.

Germany Coffee Market Analysis

Based on type, the market is divided into whole-bean, ground coffee, instant coffee, coffee pods and capsules. By end use, the market is bifurcated into hotels, restaurants and cafes, and retail. On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Germany coffee market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Nestlé S.A.

• Starbucks Corporation

• JDE Peet’s Nv

• Luigi Lavazza Spa

• J.J. Darboven GmbH & Co. KG

• Melitta Group

• Alois Dallmayr KG

• Krüger GmbH & Co. KG

• Tchibo GmbH

• Der-Franz

• Others

Market Share by Type

Ground coffee accounts for a significant Germany coffee market share as it is easy to use and eliminates the requirement for coffee grinders, saving time and effort. This coffee can be used with any coffee making machines including espresso machines, pour over devices, and drip machines, among others. Freshly ground coffee has better quality and consistency as opposed to its pre-ground counterparts. The depth of flavour and wafting aroma provided by ground coffee enhances the taste of the beverage, boosting the product demand in Germany.

Market Share by End Use

Hotels, restaurants, and cafes hold a significant share of the market as they provide a relaxed social atmosphere for professional gatherings and friendly get togethers. Gathering with friends or organising meet ups in cafes and restaurants and enjoying a cup of coffee has always been an integral part of the German culture and social life. Moreover, the increased availability of speciality coffee and coffee flavoured delicacies in restaurants and cafes is further boosting the Germany coffee market growth.

Competitive Landscape

Nestlé S.A. was founded in 1866 and is headquartered in Vevey, Switzerland. The multinational food and drink processing company is known for manufacturing and marketing ice cream, pet food, frozen food, baby food, and bottled water, among others.

Starbucks Corporation is a coffeehouse company that was founded in 1971 and is headquartered in Washington, United States. The company and is known for roasting, marketing, and retailing speciality coffee for its customers around the globe.

JDE Peet’s Nv also known as Jacobs Douwe Egberts Peet’s Nv was established in 2015 and has its headquarters located in Netherlands. The beverage company provides its customers with a wide variety of drinks including coffee, tea, and hot chocolate.

Other Germany coffee market key players include Luigi Lavazza Spa, J.J. Darboven GmbH & Co. KG, Melitta Group, Alois Dallmayr KG, Krüger GmbH & Co. KG, Tchibo GmbH, and Der-Franz, among others.

Key Highlights of the Report