The Germany car rental market is estimated to be valued at USD 3.72 Billion in 2025. The market is expected to grow at a CAGR of 4.65% to reach USD 5.86 Billion in 2035.
Base Year
Historical Period
Forecast Period
The World Travel & Tourism Council's 2023 Economic Impact Research reveals Germany's travel & tourism sector is recovering to 95% of its pre-pandemic level.
According to the Federal Minister for Economic Institutional support for the German National Tourist Board (GNTB), amounting to around €30.6 million per year.
Key players in the market are expanding their fleets to improve their market position.
Compound Annual Growth Rate
4.65%
Value in USD Billion
2026-2035
*this image is indicative*
Germany has a large automobile rental market due to its strong economy, substantial transportation infrastructure, and high levels of domestic and international tourism. The market has grown steadily over the years, owing to rising demand for flexible mobility solutions, corporate travel, and leisure tourism. The automobile rental sector in Germany is increasingly relying on technology and innovation to improve client experiences and optimise operations. Customers may easily book, change, and manage their rentals online via digital platforms and mobile apps, while technologies like keyless entry systems and connected vehicles enhance convenience and efficiency.
The Germany Car Rental market is enhanced by maintaining a well-road network and efficient transportation infrastructure making it easy for travellers to navigate the country.
With increasing environmental awareness and government incentives, there is a growing demand for electric and hybrid vehicles in Germany car rental market. The German government offers various incentives to promote electric vehicles, including tax incentives.
The digitalization of services is transforming the car rental process, making it more convenient and accessible for consumers. Online booking platforms and mobile apps allow customers to easily compare prices.
Concerns about climate change and air pollution have led to great awareness of the environmental benefits of electric vehicles. it helps to reduce greenhouse gas emissions and improve air quality in urban areas.
There is increasing consumer demand for electric vehicles in Germany, driven by factors such as lower fuel costs, government incentives, and the desire to reduce environmental impact.
As per the Germany car rental market report, various factors such as increased tourism, business travel, or a shift in consumer preferences towards flexible transportation options. It might also be influenced by the availability of new services or innovations within the industry.
Car rental services provide flexibility in terms of choosing the right vehicle like many industries, car rental services in Germany are embracing digitalization. This includes online booking platforms, mobile apps for reservation and payments, and digital checks for a smoother customer experience.
“Germany Car Rental market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Booking Type
Market Breakup by Rental Length Type
Market Breakup by Application Type
Market Breakup by Vehicle Type
Market Breakup by Region
The rise of the Germany car rental market can be attributed to both online and offline convenience, competition and customer preferences and needs.
Online booking platforms offer unmatched convenience, allowing customers to browse through various car rental options, compare prices, and make reservations from the comfort of their homes or on the go.
Some customers prefer the offline booking methods. Visiting a rental office or contacting a rental agent allows customers to discuss their specific needs and preferences.
Growing tourism sector is driving Germany car rental market growth.
Rental automobiles are frequently used by leisure visitors to explore tourist sites, visit attractions, and navigate unfamiliar terrain during vacations and holidays. Renting a car gives you the flexibility and freedom to explore at your leisure.
Business travellers regularly rent cars to get to meetings, conferences, and client visits when on business trips. Rental cars provide flexibility and efficiency, allowing travellers to stick to tight timetables, visit several places, and successfully manage their time while on the road for business.
Premium travel experiences, comfort, and convenience is driving the Germany car rental market share for SUV.
SUVs are designed with roomy interiors, raised sitting positions, and enhanced features to improve passenger comfort and convenience while travelling. Renting an SUV provides a premium driving experience, climate control, and entertainment systems to ensure passengers' comfort and enjoyment.
Luxury vehicles are frequently sought after for special occasions such as weddings, anniversaries, birthdays, and business functions. Renting a luxury car adds a sense of sophistication and elegance to such occasions.
The Germany car rental market competitiveness has due to the growing focus on increasing the fleet size while simultaneously increasing the number of locations where the services are offered.
In 1946, Avis was founded by Warren Avis at Willow Run Airport. It is a provider of car and truck rental and sharing services.
Enterprise Holding Inc. is an American company holding company headquartered in Clayton, Missouri, in Greater St Louis. It operates as a holding company producing goods or services in exchange for commercial and financial benefits.
It was founded in 1912, with headquarters in Pullach Germany is an international mobility service provider with about 2,000 locations in more than 100 countries.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other Germany car rental market key players are Hertz Global Holdings, Inc., Europcar International S.A.S.U, CarVia GmbH, Wucherpfennig & Krohn GmbH, Edel & Stark AG, and fourdrive GmbH among others.
The growing tourism sector is positively driving the demand for car rental services in Germany. Bavaria, with its stunning landscapes, rich cultural heritage, and vibrant cities, attracts millions of visitors each year.
Simultaneously, with the use of cutting-edge artificial intelligence (AI) technologies, Munich airport has enhanced customer service for those renting cars. Customer wait times are minimized and transparency is maintained thanks to software that is deployed in a scanning tunnel at the automobile rental centre.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 3.72 Billion in 2025.
The market is projected to grow at a CAGR of 4.65% between 2026 and 2035.
The revenue generated from the market is expected to reach USD 5.86 Billion in 2035.
The Germany car rental market is driven by growing tourism sector and simultaneous increase in the number of e-vehicle rental fleet size.
Based on the vehicle type, the car rental, market is bifurcated into luxury, economy/budget cars, , SUVs, and MUVs.
Key players in the Germany car rental market are Avis, Enterprise Holding Inc, and Six Se, Hertz Global Holdings, Inc., Europcar International S.A.S.U, CarVia GmbH, Wucherpfennig & Krohn GmbH, Edel & Stark AG, and fourdrive GmbH among others.
Based on application, the car rental market is divided into leisure/tourism and business.
The market is broken down into North Rhine-Westphalia, Bavaria, and Baden-Wurttemberg.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Booking Type |
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| Breakup by Rental Length Type |
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| Breakup by Application Type |
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| Breakup by Vehicle Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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