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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Growth of the Cloud-Based Segment to Bolster the Geomarketing Industry
Based on deployment mode, the cloud segment holds a sizable share in the market for geomarketing and is expected to witness considerable growth during the forecast period. This can be attributed to the growing adoption of cloud-based services by the small, medium and large enterprises for marketing purposes.
Cloud based software reduces the costs of mailing catalogues or brochures, and costs associated with multimedia advertising such as airtime on radio or TV. By using cloud based software, companies can save time as well as increase the efficiency of internal company operations.
Geomarketing Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global market for geomarketing reached a value of nearly USD 20.90 billion.
The market is estimated to grow at a CAGR of 24.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, to reach USD 154.11 billion by 2032.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major drivers of the market include the rising application of geomarketing in various end use industries and the increasing number of marketing professionals having significant knowledge about cloud-based software.
The growing investments aimed towards augmenting marketing strategies via social media is expected to be a key trend guiding the growth of the industry.
Software and services are the major components of geomarketing.
Advisory and consulting, deployment and integration, and support and maintenance are the different services for geomarketing.
Indoor and outdoor is the market segmentation based on location type.
Cloud and on-premise is the division of the market based on deployment type.
Large enterprises and small and medium sized enterprises are the different organisation sizes considered in the market.
Retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, and telecommunication and IT, among others are the significant verticals of geomarketing.
The major players in the industry are Google LLC, Microsoft Corporation, International Business Machines Corporation, Cisco Systems, Inc., and Oracle Corporation, among others.
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