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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Geomarketing Market Outlook
The global market size for geomarketing reached a value of USD 20.90 billion in 2023. The global geomarketing market is expected to grow at a CAGR of 24.8% in the forecast period of 2024-2032, reaching a value of USD 154.11 billion in 2032.
Growth of the Cloud-Based Segment to Bolster the Geomarketing Industry
Based on deployment mode, the cloud segment holds a sizable share in the market for geomarketing and is expected to witness considerable growth during the forecast period. This can be attributed to the growing adoption of cloud-based services by the small, medium and large enterprises for marketing purposes.
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Cloud based software reduces the costs of mailing catalogues or brochures, and costs associated with multimedia advertising such as airtime on radio or TV. By using cloud based software, companies can save time as well as increase the efficiency of internal company operations.
The Asia Pacific Region to Hold a Substantial Market Share for Geomarketing
The geomarketing market in the Asia Pacific is driven by the large populations in countries like India and China and presence of IT firms which provide sophisticated technology and cloud-based services for better geomarketing management. The expansion of small, medium, and large enterprises in the region is anticipated to further bolster the regional market. The Asia Pacific market will further be aided by the increasing travel and hospitality businesses in the region.
Geomarketing: Industry Definition and Segmentation
Geomarketing is defined as a process of strategising, planning, and executing marketing activities using geolocations. Geomarketing utilises location data to conduct targeted advertising and promotions to reach desired customers.
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Based on components, the market is segmented into:
- Software
- Services
On the basis of services, the market is divided into:
- Advisory and Consulting
- Deployment and Integration
- Support and Maintenance
By location type, the market is segmented into:
- Indoor
- Outdoor
Based on deployment mode, the market is bifurcated into:
- Cloud
- On-Premise
On the basis of organisation size, the market is divided into:
- Large Enterprises
- Small and Medium Sized Enterprises
Based on verticals, the market is segmented into:
- Retail and E-Commerce
- Healthcare and Life Sciences
- Travel and Hospitality
- Banking, Financial Services and Insurance
- Media and Entertainment
- Telecommunication and IT
- Others
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Rising Applications in Retail and E-Commerce to Bolster the Geomarketing Industry
The global geomarketing market is driven by the rising applications of geomarketing in the retail and e-commerce industry. This can be attributed to the growing expansion of the major retail companies, coupled with the growing competition between FMCG firms.
The growing adoption of electronic devices such as smartphones and tablets makes geomarketing easier and more effective. In the upcoming years, the market for geomarketing is expected to be aided by the emergence of the Internet of Things (IoT) in emerging economies. The market will further be aided by the increasing number of engineers and marketing professionals with knowledge about cloud-based software.
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Key Industry Players in the Global Geomarketing Market
The report gives a detailed analysis of the following key players in the global geomarketing market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Google LLC
- Microsoft Corporation
- International Business Machines Corporation
- Cisco Systems, Inc.
- Oracle Corporation
- Others
The comprehensive EMR report provides an in-depth assessment of the industry based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Components |
|
| Breakup by Service |
|
| Breakup by Location Type |
|
| Breakup by Deployment Mode |
|
| Breakup by Organisation Size |
|
| Breakup by Vertical |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Geomarketing Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global market for geomarketing reached a value of nearly USD 20.90 billion.
The market is estimated to grow at a CAGR of 24.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, to reach USD 154.11 billion by 2032.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major drivers of the market include the rising application of geomarketing in various end use industries and the increasing number of marketing professionals having significant knowledge about cloud-based software.
The growing investments aimed towards augmenting marketing strategies via social media is expected to be a key trend guiding the growth of the industry.
Software and services are the major components of geomarketing.
Advisory and consulting, deployment and integration, and support and maintenance are the different services for geomarketing.
Indoor and outdoor is the market segmentation based on location type.
Cloud and on-premise is the division of the market based on deployment type.
Large enterprises and small and medium sized enterprises are the different organisation sizes considered in the market.
Retail and e-commerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, and telecommunication and IT, among others are the significant verticals of geomarketing.
The major players in the industry are Google LLC, Microsoft Corporation, International Business Machines Corporation, Cisco Systems, Inc., and Oracle Corporation, among others.
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