Global Garment Steamer Market Report and Forecast 2024-2032

Global Garment Steamer Market Size

The global garment steamer market size reached a value of approximately USD 2.65 billion in 2023. The market is expected to grow at a CAGR of 5.5% between 2024 and 2032, reaching a value of USD 4.29 billion by 2032.

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Key Trends in the Market

A garment steamer is a device that uses water to create steam and a moist atmosphere that is used for quick removal of wrinkles from delicate garments and fabric materials. The garment steamer takes comparatively lesser time and effort to remove wrinkles than an iron while providing an equivalent level of straightening.

• Technological advancements such as development of dual heat technology which combines steam and heat to remove the wrinkles more effectively is contributing to the garment steamer market growth.

• With rise in disposable incomes, consumers are more willing to purchase high quality garment steamers that have advanced features such as automatic shut off and steam setting, among others.

• Rising concerns towards environment are fuelling the demand for eco-friendly products and thus, manufacturers are focusing on developing appliances such as garment steamer using biodegradable components and recycled plastics.

Global Garment Steamer Market Analysis

Based on product type, the market is segmented into handheld/portable and upright/non-portable. On the basis of power, the market is divided into below 750 watt, 750–1500 watt, 1500-2500 watt, and 2500 watt and above. By distribution channel, the market is categorised into offline and online. Based on end-use, the market is bifurcated into household/residential and commercial. On the basis of region, the garment steamer market segmentation is North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global garment steamer market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Koninklijke Philips N.V

• Groupe SEB

• Jiffy® Steamer Company, LLC

• Panasonic Corporation

• Midea Group

• Maryant, Inc

• Haier Group Corporation

• Reliable Corporation

• AB Electrolux

• Conair LLC

• Others

Global Garment Steamer Market Share by Distribution Channel

Offline distribution channels accounted for a large share in the market because of the availability of a wide range of products and brands in the supermarkets and hypermarkets, specialty stores, and convenience stores, among others. The appliances are easy to access though offline channels and they allow the consumers to see and understand the product for themselves and test out different models with the help of a customer executive before purchase unlike online distribution channels.

Global Garment Steamer Market Share by Region

Europe held a large share of the market for garment steamers owing to the growing demand for advanced home appliances in countries such as Germany, France, and the United Kingdom. The high fashion culture in Europe is also contributing to the demand for garment steamers to easily iron clothing. In the Asia Pacific, the market for garment steamers is observed to be growing rapidly because of the increasing demand for fabric care appliances from developing countries such as India and China.

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Competitive Landscape of Garment Steamer Industry

Groupe SEB is an appliance company that was founded in 1857. The company is headquartered in Écully, France and is known for producing small appliances such as frying pans, bakeware, low-pressure cookers, and oven dishes, among others.

Panasonic Corporation was established in 1918 and has its headquarters in Osaka, Japan. This appliances and electronics manufacturing company specialises in home appliances, industrial equipment, and food service systems, among others.

Midea Group was founded in 1968 and is based in Foshan, China. An electrical appliance manufacturing company, Midea is indulged in manufacturing consumer appliances such as air conditioning appliances, water appliances, and small domestic appliances, among others.

Other market players include Koninklijke Philips N.V, Jiffy® Steamer Company, LLC, Maryant, Inc, Haier Group Corporation, Reliable Corporation, AB Electrolux, and Conair LLC, among others.

Key Highlights of the Report