Global Gamification Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2024-2032)

Global Gamification Market Outlook

The global gamification market size reached a value of about USD 11.31 billion in 2023. The market is further estimated to grow at a CAGR of 19.8% in the forecast period of 2024-2032 to reach a value of around USD 57.50 billion by 2032.

Rising Demand in the Education Sector, among other Industry Verticals, to Propel the Market Growth of Gamification

There is a surge in the demand for gamification in the education sector to provide efficient learning experience. The EdTech companies are increasingly adopting gamification to enhance the quality of education. The rising application of immersive technologies such as AR and VR in gamification helps offer an improved strategy to deliver curriculum, unlike the traditional model. This is significantly contributing to the gamification market growth globally.

The use of gamification in education offers multiple advantages, such as more engagement with the content, real-time feedback, the opportunity to see real-world applications, and making the learning process fun and interactive. Additionally, the idea of rewards in gamification motivates students and provides them with an internal sense of achievement, thus fulfilling their psychological needs. The growing trend of online learning and distance education is resulting in the increasing need to engage learners, which is likely to be one of the major gamification market trends in the forecast period.

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Market Segmentation

Gamification refers to the involvement of game elements to enhance and navigate educative and work experiences. The new process is gaining popularity because it influences human behaviours and has positive effects on individuals. Gamification is widely applied in fields such as marketing, businesses, education, public governance, and media and entertainment, among others.

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The market for gamification, by component, is divided into:

• Solution

• Service

Based on deployment model, the market is segmented into:

• On-premises

• Cloud

On the basis of enterprise size, the market is divided into:

• Large Enterprises

• SME’s

Based on industry vertical, the market is classified into:

• Retail

• Education

• IT and Telecom

• BFSI

• Manufacturing

• Media and Entertainment

• Others

The regional markets for gamification can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Shift Towards Remote Work to Drive the Gamification Market Growth

The market for gamification is being driven by the growing popularity of gamification in remote workspaces to engage and motivate employees by offering the idea of rewards to drive action. The influence of gamification on human behaviour leads to improved employee productivity and increased sales, resulting in the development of their skills. This is leading to the wider adoption of gamification to increase revenues in large and small enterprises.

The popularity of digital games is also leading to the wide utilisation of gamification elements in many Internet pursuits. The expanding internet network, integration of various sectors with social media platforms, and the rising use of smartphones are proving to be the major gamification market drivers.

The increasing government initiatives to incorporate gamification in public governance are playing a crucial role in the market expansion. The games provide a platform that sparks new ideas and interaction between government and people. For instance, the Government of India utilised gamification in the app, NaMo to foster greater democratic participation through the use of activity points and provide users with real-time visibility of their contributions to the political process.

The advancements in information technology and the increasing penetration of leading gamification market players in developing regions are expected to further augment the market growth.
 

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Key Players in the Global Market for Gamification

The report gives an in-depth analysis of the following key players in the global gamification market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and plant turnarounds:

• Microsoft Corporation

• Cognizant Technology Solutions Corporation

• BI WORLDWIDE

• G-Cube

• Ambition

• Others

The comprehensive EMR report provides an extensive assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

Gamification Market Report Snapshots

Gamification Market Size

Gamification Market Growth

Gamification Companies