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The functional water market trends and dynamics are being driven by the role of flavoured functional water in increasing mental stamina through stress reduction and relaxation. The growing preference among health-conscious consumers for flavoured functional water is also influenced by initiatives from market participants to provide options with lower calorie content. Increased investments in product marketing by major players to promote their flavoured water offerings are expected to support functional water industry growth in the forecast period.
Functional Water Market Growth
Functional Water Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global functional water market attained a value of nearly USD 6.51 billion.
The global functional water market is assessed to grow at a CAGR of 7.5% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach almost USD 12.42 billion by 2032.
The major market drivers include the growing demand for flavoured functional water, multiple health benefits of the product, rising awareness about the health hazards of carbonated drinks, expanding distribution channels, rising use of sustainable packaging solutions, and wide adoption by millennials and working-class people.
The key trends guiding the growth of the market include the rising health-consciousness, increasing incidences of chronic and lifestyle disorders, and new product launches by market players.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
The significant product types of functional water include flavoured functional water and unflavoured functional water.
Based on ingredients the market is divided into vitamins, proteins and others.
The major packaging types of functional water include pet bottles and cans, among others.
The different distribution channels of the product include supermarkets and hypermarkets, convenience stores, speciality stores, and online, among others.
The competitive landscape consists of PepsiCo Inc., Nestle S.A., Danone S.A., Hint Inc., and Tata Consumer Products Limited, among others.
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