Global Fruit Powder Market Report and Forecast 2024-2032

Global Fruit Powder Market Outlook

The global fruit powder market attained a value of USD 11,098.6 million in 2023. The market is projected to grow at a CAGR of 6.1% between 2024 and 2032 to reach USD 15,788.1 million by 2032. 

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The Asia Pacific Expected to be the Fastest Growing Regional Market 

Asia Pacific fruit powder market is expected to flourish during the forecast period. The market growth in the region can be attributed to the rapid growth of various end users, such as the food and beverage and pharmaceutical industries, among others. In addition, the rise in the demand for fruit and vegetable powders in the meat industry and natural colourants have contributed to the market growth in the Asia Pacific.

Within the Asia Pacific, India presents a huge growth potential for the market growth in the region. The widespread use of fruit powder in the growing end use industries in India, including bakery, confectionery, snacks and cereals, and dairy, presents lucrative opportunities for the manufacturers to target this country for increased revenue. The market growth in the country can be attributed to changing consumer preference for nutritious and healthy food and the increasing acceptance of packaged foods with high nutritional content. The increasing prevalence of lifestyle problems is propelling the demand for healthy and nutritious food, which is further contributing to the increased growth of the fruit powder industry in the country. 

Impact of COVID-19 on the Global Market for Fruit Powder

In 2020, the market for fruit powders experienced a decline in demand as a result of the temporary shutdown of bakeries, confectioneries, and restaurants. This closure significantly reduced the commercial utilization of fruit powder. Nevertheless, there was a notable surge in the demand for fruit powders in ready-to-eat (RTE) products and snacks. This shift can be attributed to consumers' growing focus on health-conscious choices and their need to spend extended periods indoors. An additional factor that contributed to the increased usage of fruit powders in RTE products is their ability to enhance shelf life without the need for preservatives.

Fruit Powder: Market Segmentation

Fruit powder is made by processing fresh fruits and vegetables through advanced freeze-drying technology and equipment, pre-processing, quick freezing, vacuum drying, ultraviolet sterilisation, packaging, and storage. It can be used as a flavouring agent or as a cooking ingredient. It has a long shelf life at room temperature due to low water activity and has low logistical costs due to its small size and weight.

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By fruit type, the market can be segmented:

• Grape
• Apple
• Mango
• Banana
• Berries
• Lemon 
• Pineapple
• Orange
• Others

Based on application, the market is divided into:

• Bakery and Confectionery
• Snacks/RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Others

The regional markets for fruit powder industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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Growing Consumption of Packaged Food and Beverages and Rising Consumer Awareness Boosting the Market Growth

The market for fruit powder has benefitted owing to the rising demand for packaged foods and beverages. The COVID-19 outbreak created extensive demand for processed and packaged fruit products. Fruit powders are becoming more popular as people have become aware of the advantages of natural powders or ingredients over artificial or synthetic ones. The increasing utilisation of fruit powders for manufacturing flavoured beverages may further drive the growth of the market. The functional beverage and ready-to-drink segments are providing significant opportunities for the market growth. The demand for fruit powder is also increasing due to the increasing vegan population throughout the globe. Fruit powder is simple to store and extends the life of products. Apart from that, this powder can also be used during the off-season. These factors are expected to aid the growth of the market.

The availability of customised fruit powder is a significant trend that is likely to gain traction in the market. Fruit powder is used in the food and beverage industry to enhance the taste and flavour of drinks and food items. To stay on the forefront of the best market, leading companies are focusing on innovative and application-specific products, which is projected to propel the market ahead over the forecast period.

Key Industry Players in the Global Fruit Powder Market

The report gives a detailed analysis of the following key players in the global fruit powder market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Kanegrade Ltd.
• Paradise Fruits Solutions GmbH & Co. KG
• Döhler Group SE
• Aarkay Food Products Ltd.
• The Green Labs LLC
• European Freeze Dry ApS
• Nexira
• Iprona SpA
• Nutradry Pty Ltd
• Saipro Biotech Private Limited.
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

Fruit Powder Market Report Snapshots

Fruit Powder Market Size

Fruit Powder Market Growth

Fruit Powder Companies