Global Fruit Powder Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Global Fruit Powder Market Dynamics

The increasing health and wellness consciousness and the rising demand for functional foods are driving the fruit powder market expansion. In 2022, a survey conducted by Nutrisystem revealed that 71% of consumers in the United States became more observant of their health post the COVID-19 pandemic. Hence, fruit powders, due to their excellent nutritional profile and high antioxidant, vitamin, and fibre content, are gaining popularity. The rising usage of dietary supplements aimed at improving specific health conditions such as skin health, digestive health, and heart health, among others, is surging the demand for powders of fruits like pomegranate, acai, and blueberries due to their high antioxidant content. As per the Indian Ministry of Food Processing Industries, the dietary supplement market in India is estimated to reach USD 10,198.57 million by 2026.

The growing trend of personalised nutrition is prompting companies to utilise AI technology for customising fruit powders based on the individual health goals of customers. They are also leveraging data from wearable devices and health apps to offer personalised fruit powder recommendations based on dietary gaps, sleep patterns, and activity levels.

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Global Fruit Powder Market Trends

Robust Growth of the E-Commerce Sector

The flourishing e-commerce sector is boosting the fruit powder market revenue. Retail e-commerce sales in Q3 2024 in the United States reached USD 1,849.9 billion, a surge of 2.6% from Q2 2024. Consumers are increasingly purchasing health-related food products, including fruit powders, from online retail channels due to their convenience, ease of comparison, and detailed product descriptions and reviews. E-commerce platforms provide access to global, niche, or speciality fruit powder brands, boosting their sales among consumers. Such platforms are offering subscription services for health and wellness products, such as protein powders, smoothies, and dietary supplements containing fruit powders. Moreover, the use of advanced marketing tools like influencer collaborations, targeted collaborations, and personalised recommendations by e-commerce platforms to boost conversion rates and consumer engagement is bolstering the market expansion.

Growing Adoption of Sustainable and Eco-Friendly Practices

The growing focus on sustainability and the increasing adoption of eco-friendly practices are shaping the fruit powder market trends and dynamics. Companies are partnering with cooperatives and farmers that are certified by organisations like Rainforest Alliance and Fair Trade and follow ethical farming practices to sustainably source raw materials used in powder production. They are also increasingly shifting to biodegradable, eco-friendly, and recyclable packaging solutions for fruit powders to appeal to environmentally conscious consumers. They are further manufacturing fruit powders from upcycled fruits that might otherwise go to waste, reducing food waste and promoting sustainability. Furthermore, manufacturers are utilising renewable energy sources like wind or solar energy in manufacturing plants and investing in low-energy technologies such as solar-powered dryers or high-efficiency machines to lower their carbon footprint.

Innovations in Product Offerings

The rising customer demand for more sustainable, healthier, and convenient products is offering lucrative fruit powder market opportunities. Brands are increasingly offering fruit powders blended with other superfoods like acai, moringa, and spirulina, catering to customers seeking nutrient-dense supplements that can enhance immunity, boost energy, and support overall wellness. The increasing popularity of dietary trends such as ketogenic, high-fibre, and diabetic-friendly diets is boosting the demand for apple, pear, and blueberry powder with added sugar content and added fibre. Furthermore, brands are offering single-origin fruit powders such as Brazilian acai berry powder and Himalayan goji berry powder due to their superior quality and numerous health benefits.

Advancements in Freeze-Drying Technologies

Advancements in freeze-drying technologies aimed at improving the efficiency, quality, and sustainability of fruit powder manufacturing are bolstering the market development. The development of advanced freeze-dryers with energy-efficient benefits and sophisticated control systems that enable the precise regulation of temperature, pressure, and vacuum is driving the fruit powder market expansion. Such freezer-dryers minimise variations in the drying process, ensuring the production of fruit powders with uniform flavour, texture, and nutrient retention. In addition, advancements in vacuum technologies supporting manufacturers to develop higher-quality fruit powders with more preserved nutrients and better retention of flavours and colours are expected to further aid the market in the coming years.

Market News

January 2024

New-Zealand-based startup, Ovavo, introduced freeze-dried avocado powder by leveraging its unique vacuum technology. The process preserves the nutritional benefits of avocado while transforming it into a shelf-stable product for use in the food, nutraceuticals, and cosmetics sectors.

May 2021

Fruit d’Or introduced its first whole cranberry powder for use in gummy formulations and dietary supplements. A 500 mg of fresh whole fruit cranberry powder Pro Cran d’Or 50:1 is equivalent to 25,000 mg of fresh fruit.

Global Fruit Powder Market Dynamics

The robust growth of the e-commerce sector is significantly driving the fruit powder market. In Q3 2024, U.S. retail e-commerce sales reached USD 1,849.9 billion, highlighting the increasing trend of online shopping for health-related food products, including fruit powders. E-commerce platforms offer convenience, global access to niche brands, and subscription services for health products, fuelling the market expansion. Advanced marketing strategies like influencer collaborations and personalised recommendations are also boosting consumer engagement. At the same time, the market is experiencing a growing shift towards sustainability. Companies are focusing on eco-friendly practices, such as sourcing raw materials from certified farmers, using biodegradable packaging, and producing fruit powders from upcycled fruits to reduce waste. Renewable energy sources and low-energy manufacturing technologies are also being adopted to lower carbon footprints. Innovation in product offerings is another key driver, with brands blending fruit powders with superfoods like acai and spirulina, and offering powders tailored to specific dietary trends such as ketogenic or diabetic-friendly diets. Single-origin fruit powders, such as Brazilian acai and Himalayan goji berries, are gaining popularity for their superior quality and health benefits. Advancements in freeze-drying technologies are enhancing efficiency, quality, and sustainability, improving the nutrient retention, flavour, and colour of fruit powders, which supports further market growth.

Global Fruit Powder Market Restraints

The manufacturing of fruit powders involves processes like spray-drying or freeze-drying, which require specialised equipment and technologies. Such processes are also energy-intensive and expensive, which can increase the production costs of fruit powders and limit their affordability among price-sensitive customers. The quality of fruit powders is impacted by the ripening of fruits, storage conditions, and processing methods; hence inconsistent quality can impact the performance, nutritional content, and taste of end products. The growth of the fruit powder industry can also be impeded by supply chain disruptions of fruits, caused by factors like pest infestation, weather conditions, crop diseases, trade restrictions, and geopolitical tensions.

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Global Fruit Powder Industry Segmentation

The EMR's report titled "Global Fruit Powder Market Report and Forecast 2024-2032" offers a detailed analysis of the market based on the following segments:

Market Breakup by Fruit Type

• Grape
• Apple
• Mango
• Banana
• Berries
• Lemon 
• Pineapple
• Orange
• Others

Market Breakup by Application

• Bakery and Confectionery
• Snacks/RTE Products
• Dairy
• Beverages
• Soups and Sauces
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Fruit Powder Market Share

By Fruit Type Insights

As per the global fruit powder market analysis, grape powder is gaining popularity in the health and wellness sector due to its antioxidant properties. Grape powder is marketed as a superfood, and the increasing popularity of grape-flavoured snacks, jellies, and energy bars is driving the segment’s growth. Conversely, apple powder, renowned for its mild flavour, natural sweetness, high fibre and Vitamin C content, and versatility, is extensively used in energy bars, bakery products, baby food, and fruit-flavoured snacks.

Due to its high vitamin content, exotic flavour, and antioxidant properties, mango powder is increasingly used in beverages, smoothie mixes, energy bars, and functional foods. Meanwhile, banana powder, known for its creamy texture, high potassium content, and natural sweetness, is used as a texture enhancer and sweetener in baby foods, snack bars, baked goods, and smoothie blends.

By Application Insights

There is a rising usage of fruit powders in the bakery and confectionery sector to provide products with an authentic taste of fruits like citrus, berries, mangoes, and apples, among others. In baked and confectioneries, fruit colours also add vibrant natural colouring and boost the nutritional product of products. The growing health-consciousness and the rising demand for organic, gluten-free, and vegan baked goods are propelling the fruit powder market expansion.

Fruit powders are used in snacks and ready-to-eat products, especially in chips, granola bars, and snack bars, among others, due to their ability to enhance nutritional content and flavour. Due to their shelf-stability, lightweight nature, and cost-effectiveness, fruit powders are used in the mass production of snacks and RTE products requiring longer shelf stability. The increasing demand for on-the-go snacks such as protein shakes, energy mixes, and snack pouches that can provide easy access to flavorful and nutritious food is aiding the fruit powder demand growth.

Meanwhile, the rising trend towards clean-labelled dairy products, such as yoghurts, ice cream, and frozen desserts, is driving the usage of fruit powders as they are minimally processed, natural, and devoid of artificial flavours, colours, and preservatives.

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Global Fruit Powder Market Regional Insights

North America Fruit Powder Market Trends

The fruit powder demand forecast in North America is being fuelled by the growing awareness of the health benefits of fruits and the increasing incorporation of fruits in beverages, foods, and supplements. Reportedly, 38% of consumers in the United States consume one or more supplements daily. Moreover, the rapid growth of the e-commerce sector in the region is boosting the accessibility to fruit powders among consumers. The availability of niche and speciality fruit powders on online retail channels in the region also boosts the fruit powder market revenue. In 2022, Canada boasted 27 million eCommerce users, representing 75% of the Canadian population.

Asia Pacific Fruit Powder Market Overview

As per the fruit powder market regional analysis, the increasing demand for convenient, shelf-stable, and nutritious ingredients and the expanding food and beverage sector in countries such as South Korea, India, and Japan are aiding the market. The growing awareness regarding the benefits of fruit consumption, including vitamins, minerals, antioxidants, and fibre, and the rising demand for functional foods that support immune function, overall health, digestion, and skin health are propelling the market. Reportedly, over half (54%) of consumers in the Asia Pacific, especially in Indonesia, South Korea, Singapore, Australia, China, India, and Thailand, were proactive about health and wellness in 2021.

Competitive Landscape

Key fruit powder market players are expanding their product portfolios and offering a wide range of fruit powders for use in diverse applications, including cosmetics, functional foods, and nutraceuticals. They are also investing in advanced drying technologies such as freeze-drying and spray-drying to preserve the nutritional integrity and flavour of fruits.

Key Industry Players

Kanegrade Ltd.

Kanegrade Ltd., founded in 1980, is a company that offers high-quality ingredients, including fruit powders made from exotic, tropical, and berry fruits, for the food and beverage industry. Headquartered in the United Kingdom, the company has emerged as one of the prominent suppliers of natural food ingredients, including concentrates, powders, purees, and frozen fruits.

Paradise Fruits Solutions GmbH & Co. KG

Paradise Fruits Solutions GmbH & Co. KG, headquartered in Mülheim-Kärlich, Germany, is a company that specialises in the production and supply of high-quality fruit ingredients for the food and beverage sector. Established in 1986, its product portfolio includes fruit powders, fruit-based solutions, and dried fruits.

Döhler Group SE

Döhler Group SE, headquartered in Darmstadt, Germany, and founded in 1838, is a prominent manufacturer and supplier of natural ingredients, colour, and flavour solutions for use in the food and beverage, confectionery, and nutrition sectors. The company actively invests in research and development activities to create new solutions and products that align with trends like health and wellness and clean-labelled requirements.

Other key players in the fruit powder market include Aarkay Food Products Ltd., The Green Labs LLC, European Freeze Dry ApS, Nexira, Iprona SpA, Nutradry Pty Ltd, and Saipro Biotech Private Limited., among others.

Recent Developments

August 2024

The Indian Institute of Horticultural Research (ICAR-IIHR) in Hesaraghatta developed a new method to manufacture dragon fruit powder, reducing production costs by nearly 50% while improving its nutritional quality. Through the development, the organisation also aims to support farmers adopting the cultivation of dragon fruit on a large scale.

July 2021

Taiyo collaborated with Asiros to develop and market two new high-in-fibre fruit powder ranges, BerryShield Premium Conventional and BerryShield Organic, under its BerryShield brand. The powders can be used for applications in the food and beverage and nutraceutical sectors in the EMEA region.

Fruit Powder Market Report Snapshots

Fruit Powder Market Size

Fruit Powder Market Growth

Fruit Powder Companies