Global Frozen Potato Products Market Report and Forecast 2024-2032

Global Frozen Potato Products Market Size

The global frozen potato products market size is projected to grow at a CAGR of 4.4% between 2024 and 2032.

Key Takeaways:

• Canadian government reported potatoes as the fifth largest crop, generating about USD 1.7 billion in 2022 as farm cash income and USD 3.4 billion in exports.

• New potato types like purple or fingerling are emerging. Ethnic influences inspire products such as Latin-seasoned fries, Korean-style snacks, and regional favourites.

• According to the U.S. Department of Agriculture, China's MY2020/21 fresh potato output reached 99 MMT, up 3% from MY2019/20, driven by expanded acreage. Additionally, frozen French fries’ production increased by 10% to 330,000 MT.

Potatoes stand as one of the most extensively grown and consumed crops globally, playing a substantial role in daily diets. They're enjoyed in diverse manners, ranging from simple snacks to intricate dishes, including favourites like wedges, fries, and patties. An increase in the demand for frozen potato products on a global scale has been observed - a trend attributed to their introduction by various national and international companies.

The rapid expansion of fast-food chains such as Subway, McDonald's, Burger King, and KFC worldwide serves as a significant driving force for the frozen potato market. Furthermore, the introduction of new flavour varieties attracts a broader spectrum of consumers, ultimately driving the global frozen potato products market growth.

As per the Canadian government, potatoes rank as the fifth most substantial primary agricultural crop in the country, accounting for around USD 1.7 billion in farm cash receipts in 2022. Additionally, the potato industry contributed approximately USD 3.4 billion in exports of potatoes and potato-based products in the 2022/2023 period thus boosting the global frozen potato products market share.

Key Trends and Developments

The global frozen potato products market has expanded due to shifting dietary preferences, advancements in flavour, convenient solutions, and the introduction of vegan options.

March 2024

Albert Bartlett, the UK's potato producer, joined forces with chef James Martin to create a line of frozen potato items targeting chefs. This food service selection assisted chefs in minimizing preparation time and waste.

January 2024

Birds Eye broadened its potato selection by introducing Seasoned Potato Bites, mini hash browns with a touch of chilli, suitable for vegans and gluten-free diets.

December 2023

Godrej Yummiez, a brand under Godrej Tyson Foods Ltd (GTFL), broadened its vegetarian range with Crispy Potato Starz. These star-shaped snacks utilize advanced IQF technology for freshness without preservatives.

November 2023

McCain introduced Baby Hasselbacks in a major product expansion, offering pre-sliced whole baby potatoes with a seasoning sachet for customization.

Shifting dietary preferences

As per the global frozen potato products market analysis, growing consumer demand for healthier options is driving the market growth. Brands are responding by creating products with reduced salt, fat, and calories, often incorporating nutrient-rich alternatives like sweet potatoes. Additionally, the surge in popularity of gluten-free, organic, and non-GMO options caters to health-conscious consumers.

Advancement in flavours

Companies are delving into inventive and exotic flavour combinations to attract consumers of frozen potato products. Fusion mixes like garlic parmesan, sriracha lime, or truffle oil are gaining momentum. Moreover, the ascent of ethnic flavours such as curry, teriyaki, or tikka masala reflects a variety of global culinary inspirations.

Time-saving solutions

The global frozen potato products market has witnessed a rise in single-serve and microwave-friendly selections tailored to hectic lifestyles. Ready-to-cook alternatives with pre-seasoned, pre-sliced potatoes are on the rise. Innovations in packaging, such as resealable pouches and portion-controlled packs, are enhancing convenience for consumers.

Vegan offerings

The global frozen potato products market developments are driven by the growing demand for plant-based diets. Improvements in plant-based coatings or batters are elevating the crispiness of these products. Vegan twists on cherished classics like potato skins, wedges, and fries are gaining traction in popularity.

Frozen Potato Products Market Trends

Various potato varieties such as purple or fingerling types have made an appearance. Product development takes inspiration from ethnic cuisines, offering options like Latin-inspired seasoned fries or Korean-style potato snacks. Regional favourites such as loaded poutine from Canada or Spanish patatas bravas are finding popularity in fresh markets.

According to the global frozen potato products market report, brands are showcasing environmentally conscious packaging materials. Preference is growing for products sourced from sustainable potatoes and ethical farming practices. Efforts to recycle packaging and minimize waste in production processes are becoming more prevalent.

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Frozen Potato Products Market Segmentation

Global Frozen Potato Products Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• French Fries

• Hash Brown

• Sweet Potatoes/Yam

• Potato Wedges

• Potato Bites

• Mashed

• Smileys

• Others 

Market Breakup by End Use

• Food Service

• Retail

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Distributors

• Convenience Stores

• Online

• Direct Purchase and Others

Market Breakup by Region

• North America

• Europe 

• Asia Pacific

• Latin America

• Middle East and Africa

French fries dominates the global frozen potato products market share since it provides convenience and saves time on preparation, which is ideal for individual with busy lifestyles

French fries in frozen form offer extended shelf life, reducing food wastage and enabling consumers to purchase in bulk. They can be seasoned or flavoured according to individual tastes.

Potato wedges are available throughout the year, unaffected by potato seasonality. Companies can produce them in large quantities, cutting production expenses and boosting profits.

The evolution of the global frozen potato products market is additionally reinforced by the convenience offered through the distribution channels

Market segmentation divides distribution channels into hypermarkets, supermarkets, convenience stores, and online platforms, aiding consumers in product and price comparisons for informed decisions.

Manufacturers forge solid partnerships via offline channels, enhancing brand recognition. The online sector expands with platforms like Doordash, Swiggy, and Uber Eats, ensuring rapid growth through same-day delivery services.

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Competitive Landscape

Market players are focusing on providing premium fries, potato specialities, and value-added offerings. Their success stems from innovation, sustainability, and meeting global consumer demands.

McCain Foods Limited, headquartered in Canada and established in 1957, offers an extensive array of frozen convenience snacks and foods across various customer channels. It is a global supplier renowned for its pre-fried French fries, frozen potato specialities, and dehydrated potato flakes.

Agrarfrost GmbH, based in Germany and founded in 1967, specializes in producing French fries, potato flakes, and potato specialities such as croquettes and hash browns. The company operates a potato processing plant that manufactures potato chips, sticks, and French fries.

Agristo N.V., headquartered in Belgium and established in 1986, has emerged as a leader in the frozen potato industry on a global scale. Recognized for its top-quality fries, potato specialities, and value-added products, Agristo attributes its success to innovation, sustainable practices, and meeting the diverse needs of consumers worldwide.

Farm Frites International B.V., based in the Netherlands and founded in 1971, places a strong emphasis on utilizing premium potatoes sourced from local farmers to ensure freshness and flavour in their products. Their diverse range encompasses various fries, potato specialities, and appetizers designed for both food service and retail markets.

Other key players in the global frozen potato products market are J.R. Simplot Company, Iscon Balaji Food Private Limited, Lamb Weston Holdings, Inc., Pizzoli S.p.A, Landun Xumei Food Co., Ltd., and Ajino Chinuya Co., Ltd among others.

Frozen Potato Products Market Analysis by Region

Based on region, the global frozen potato products market share is led by North America which is propelled by manufacturers' focus on innovation. This dominance is buoyed by a burgeoning young population, recognizing the convenience of frozen options amid changing dietary trends.

Asia-Pacific emerges as the swiftest-growing region, driven by increased interest in organic potatoes. Urbanization spurs demand for fast, hassle-free meals like frozen potato products, supported by rising incomes, diverse culinary influences, and a robust food service sector.

The U.S. Department of Agriculture estimated that China's fresh potato production for MY2020/21 reached 99 million metric tons, marking a 3 per cent rise from MY2019/20, mainly attributed to expanded acreage. Similarly, China's MY2020/21 production of frozen French fries increased by 10 per cent to 330,000 metric tons due to heightened domestic demand.

Key Highlights of the Report

Frozen Potato Products Market Report Snapshots

Frozen Potato Products Market Size

Frozen Potato Products Market Trends

Frozen Potato Products Market Regional Analysis

Frozen Potato Products Companies