France Sleepwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

France Sleepwear Market Growth

Growing demand for comfortable and functional sleepwear, focus on sustainability, and the rising popularity of anti-microbial fabric are some of the influential drivers increasing the growth of France sleepwear market. French consumers are increasingly prioritising ethical production and sustainability which has led to a rise in sleepwear produced from organic and sustainably sourced materials, as well as products that are manufactured using ethical labour practices.

Sleepwear companies frequently launch seasonal lines that align with holidays and special occasions and these lines usually showcase themed patterns, increasing sales during busy shopping periods. The incorporation of wearable technology in sleepwear is a rising trend in the French market, with clothing containing sensors that track health data like heart rate, breathing patterns, and sleep quality. This advancement caters to the increasing consumer focus on health and wellness, providing useful information to enhance sleep and overall health.

Key Trends and Recent Developments

Preference for upcycled sleepwear, growth of the textile manufacturing industry, and increase in e-commerce sales are accelerating the France sleepwear market value.

May 2024

Eco-friendly sleepwear brand Nenes Paris opened its first pop-up store in Bordeaux city of southwestern France. The brand is known for the use of recycled and natural fibre materials, especially organic and upscaled cotton, to manufacture its extensive sleepwear product line.

May 2024

Geopelie, a 100% indigenous French sleepwear brand known for the use of recycled fabrics launched its first pyjamas collection on the crowdfunding platform Ulule, eyeing targeted sale of its products at cost-effective rates. The launched products included tank tops, shorts, and pyjamas, providing a major boost to the brand’s image among the French population.

March 2023

French luxury fashion brand Ralph Lauren entered the sleepwear segment for the first time with global contemporary brand Polo through the launch of its new product line consisting of t-shirts, tank tops, pyjama sets, sleep shirts and more. The collection was inspired by the concept “Iconic stripes” and was made of both comfortable cotton and high-end luxury fabrics. The launch was based on a licensing agreement signed between Ralph Luaren and Delta Galil in 2021, whereby the former agreed to create a sleepwear line for the latter’s Polo brand.

April 2022

Etam, a well-established lingerie and sleepwear brand in France, opened its much-awaited business in the United States to expand its market. The business was chanelled through exclusive online and in-store options in Nordstrom. The brand has been selling sleepwear items in Europe since decades and is known for its high-end, comforting, and refined sleepwear products available at cost-effective prices.

Increasing Environmental Awareness Leading to Growing Demand for Upcycled Sleepwear

The growing awareness of environmental sustainability is prompting established and startup brands to invest in recycled, eco-friendly manufacturing of sleepwear using materials such as recycled polyester, recycled lyocell, organic as well as upscaled cotton. Another sustainable and eco-friendly fabric option increasingly used by sleepwear manufacturers in France is viscose, which is made from recycled plant residues.

Growth in the Textile Manufacturing Industry Enhances the Production of Sleepwear

The textile manufacturing industry is witnessing a growing trend propelling the overall growth of the France sleepwear market. According to Insee, the national statistics office of the French Government, the industry witnessed a positive growth of 1.2% in August 2024. As the trend continues, the supply of sleepwear is expected to increase, thereby increasing market revenue.

Harsh Winters Seasonally Raise Sleepwear Demand for Full-Sleeved and Woolen Products

France experiences a harsh climate in winter with temperatures exceeding -40 degrees Celsius in a few cities. This spikes the demand for full-sleeved sleepwear garments among the French population. According to Insee, the National Office of Statistics, textile manufacturing growth in January 2024 and December 2023, the coolest months in the country, were 32.6% and 36.7% respectively, compared to the single-digit growth witnessed in other summer months of the same year, indicating a higher demand for woolen sleepwear in this period.

Rise in E-commerce Sales of Clothing Items Increases France Sleepwear Market Revenue

Sales of sleepwear products are expanding from traditional brick-and-mortar stores to e-commerce platforms, raising the overall market revenue. According to the International Trade Administration, clothing items, including sleepwear, accounted for 56% of the total online purchases by the French population in 2022. As the share of e-commerce sales rises in the upcoming years, owing to higher smartphones and internet penetration, the market is expected to witness a surge in sales volumes.

France Sleepwear Industry Segmentation

“France Sleepwear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by End Use

• Men
• Women
• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Online Channels
• Others

Market Breakup by Region

• Île-de-France
• Auvergne-Rhône-Alpes
• Nouvelle-Aquitaine
• Occitania
• Hauts-de-France
• Provence-Alpes- Côte d'Azur
• Grand Est

France Sleepwear Market Share

Based on end use, the market is divided into men, women, and kids. The women's segment accounts for a major market share as this segment presents a diverse range of styles, fabrics, and designs. From luxurious silk pyjamas and delicate lace nightgowns to cosy cotton sets and practical loungewear, women's sleepwear caters to a wide array of preferences and requirements of French women. Moreover, women are more inclined to spend on fashion items such as sleepwear compared to men, fuelling the segment's growth.

Leading Companies in the France Sleepwear Market

The market participants are introducing innovative fabrics that offer advanced functionalities such as moisture-wicking properties to gain a competitive edge in the market.

• Maison Dormans
• Lalide in Paris
• Le Slip Français
• ETAM LINGERIE SA
• Pour Les Femmes, LLC
• LE TEXTILE INDEMAILLABLE
• Others