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Report Overview

The France oral care market is being driven by a growing demand for oral care products, which was worth USD 1.63 Billion in 2024. The regional market is expected to grow further in the forecast period of 2025-2034 at a CAGR of 3.10%.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Compound Annual Growth Rate

Value in USD Billion

3.1%

2025-2034


France Oral Care Market Outlook

*this image is indicative*

France Oral Care Market

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France is one of the leading dental care markets in Europe along with Germany, UK, Italy, and Spain. Thus, the growth of the French market also propels the European market forward. The Europe oral care market is expected to grow at a CAGR of 3.3% between 2025-2034 and is projected to reach USD 13.9 billion in 2026.  The Europe market is being driven by a rising awareness of oral hygiene due to the growing prevalence of diseases like dental caries, periodontal diseases, and dental (acid) erosion. While almost 100% of the adult European population between the ages of 35 to 45 years are suffering from caries, between 20-90% of the children in the continent are afflicted with caries. To combat the rise in dental health problems, countries in Europe are increasingly adopting initiatives supported by governments, individual communities, or both to promote dental hygiene and to prevent the occurrence of dental diseases.

In France, the promotion of dental hygiene across all age groups is aiding the regional market. Oral health education programmes targeting school children along with community interventions in the country will further help the industry growth. The Union Français pour la Santé Bucco-Dentaire (UFSBD) or the French Union for Oral Health is the chief organisation responsible for raising awareness among the population regarding oral health and hygiene issues and promotes the ‘consciousness of prevention’ among the dental profession. The organisation targets groups such as the elderly, young children, new parents, pregnant women, and other more vulnerable groups.

Market Segmentation

Oral care is undertaken to prevent dental diseases like tooth decay, gingivitis, periodontitis, and others from occurring by maintaining dental hygiene through regular brushing, rinsing, and flossing, among other regimes. The different products available in the market can be broadly categorised as:

Market breakup by Product Type

  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Denture Products
  • Dental Accessories
  • Others

Market breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online Retailers
  • Others

Market breakup by Region

  • Île-de-France
  • Auvergne-Rhône-Alpes
  • Nouvelle-Aquitaine
  • Occitania
  • Hauts-de-France
  • Provence-Alpes-Côte d'Azur
  • Grand Est

France Oral Care Market By Segments

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Market Analysis

The rise in the ageing population is a significant driving force for the Europe oral care market with the aged being more prone to dental diseases like dental caries and periodontitis. Between 5% to 51% of 65-74 year olds in Europe suffer from dental caries. On the other hand, almost 70% to 80% of the European population between the ages of 60 to 65 years are afflicted by some form of periodontitis, a disease which inflames the gums. France, like the other European countries, also has a growing ageing population. By 2060, nearly a third of the population in the country will be over the age of 60 with about 5 million people over the age of 85 years. France’s dental hygiene programmes, thus, particularly targets the elderly, and aims at educating not just the elderly population but also their families and caregivers about the importance of dental health. This, in turn, is also furthering the oral care industry in the country. The ageing population will also drive the demand for specialised products for teeth whitening as teeth lose their brightness with ageing because of the increasing darkness of dentin and the thinning of the enamel.

France Oral Care Market By Region

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The oral care industry in France is being driven by its steadily growing FMCG industry. With an increasing trend towards premium products, the industry in the country will find further impetus for its growth. The expanding distribution sectors are also propelling the market forward. The online retail channel is, especially emerging as a significant distribution channel for dental hygiene products, not just in France but also across the rest of Europe.  Among the different products, mouthwash, particularly, is witnessing a rising demand. French consumers are also increasingly seeking out organic products, leading to major players in the industry investing in products with natural ingredients.

Competitive Landscape

April 2020- Unilever announced its acquisition of Fluocaril and Parogencyl, leading oral care brands in France and Spain.

The report gives a detailed analysis of the following key players in the France oral care market, looking into their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Colgate-Palmolive Company
  • Procter & Gamble France S.A.S
  • Unilever France S.A.
  • GlaxoSmithKline France 
  • Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.)
  • Pierre Fabre Oral Care
  • Ranir (Perrigo Company plc)
  • Bolton Group S.r.l.
  • Coslys
  • Others

The EMR report provides an in-depth insight into the market by providing an analysis of Porter’s Five Forces along with a SWOT analysis.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The France oral care market is aided by the growing demand for oral care products, which reached a value of USD 1.63 Billion in 2024.

The market is projected to grow at a CAGR of nearly 3.10% in the forecast period of 2025-2034.

The major drivers of the market include rising disposable incomes, increasing population, and the growing initiatives supported by governments, individual communities, or both to encourage dental hygiene as well as to prevent the occurrence of dental diseases.

Oral health education programmes targeting school children along with community interventions in the country is likely to be a key trend guiding the growth of the market.

Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitania, Hauts-de-France, Provence-Alpes-Côte d'Azur, and Grand Est, among others, are the leading regions in the market.

The leading product types in the market are toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others.

The significant distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.

The key players in the market include Colgate-Palmolive Company, Procter & Gamble France S.A.S, Unilever France S.A., Pierre Fabre Oral Care, Johnson & Johnson Health Beauty France SAS, GlaxoSmithKline France, Ranir (Perrigo Company plc), Bolton Group S.r.l., and Coslys, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Toothpaste
  • Toothbrush
  • Mouthwash
  • Denture Products
  • Dental Accessories
  • Others
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online Retailers
  • Others
Breakup by Region
  • Île-de-France
  • Auvergne-Rhône-Alpes
  • Nouvelle-Aquitaine
  • Occitania
  • Hauts-de-France
  • Provence-Alpes-Côte d'Azur
  • Grand Est
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Companies Covered
  • Colgate Palmolive Company.
  • Procter & Gamble France SAS
  • Unilever France S.A.
  • GlaxoSmithKline France
  • Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.)
  • Pierre Fabre Oral Care
  • Ranir (Perrigo Company plc)
  • Bolton Group S.r.l.
  • Coslys
  • Others
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

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