France Oral Care Market Report and Forecast 2024-2032

France Oral Care Market Outlook

The France oral care market is being driven by a growing demand for oral care products, which was worth USD 1.58 billion in 2023. The regional market is expected to grow further in the forecast period of 2024-2032 at a CAGR of 3.1%.

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France is one of the leading dental care markets in Europe along with Germany, UK, Italy, and Spain. Thus, the growth of the French market also propels the European market forward. The Europe oral care market is expected to grow at a CAGR of 3.3% between 2024-2032 and is projected to reach USD 13.9 billion in 2026.  The Europe market is being driven by a rising awareness of oral hygiene due to the growing prevalence of diseases like dental caries, periodontal diseases, and dental (acid) erosion. While almost 100% of the adult European population between the ages of 35 to 45 years are suffering from caries, between 20-90% of the children in the continent are afflicted with caries. To combat the rise in dental health problems, countries in Europe are increasingly adopting initiatives supported by governments, individual communities, or both to promote dental hygiene and to prevent the occurrence of dental diseases.

In France, the promotion of dental hygiene across all age groups is aiding the regional market. Oral health education programmes targeting school children along with community interventions in the country will further help the industry growth. The Union Français pour la Santé Bucco-Dentaire (UFSBD) or the French Union for Oral Health is the chief organisation responsible for raising awareness among the population regarding oral health and hygiene issues and promotes the ‘consciousness of prevention’ among the dental profession. The organisation targets groups such as the elderly, young children, new parents, pregnant women, and other more vulnerable groups.

Properties and Applications

Oral care is undertaken to prevent dental diseases like tooth decay, gingivitis, periodontitis, and others from occurring by maintaining dental hygiene through regular brushing, rinsing, and flossing, among other regimes. The different products available in the market can be broadly categorised as:

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• Toothpaste
• Toothbrush
• Mouthwash
• Denture Products
• Dental Accessories

The toothpaste segment can be further divided into paste, powder, gel, and polish while toothbrushes can be bifurcated into electric and manual. Mouthwashes can also be divided into medicated and non-medicated kinds. The common denture products available in the market are fixatives and cleaners, among others. Dental flosses, breath fresheners, cosmetic dental products, and tongue scrapers, among others, are the popular dental accessories in the market. These dental hygiene products are easily accessible through distribution channels such as supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others. Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Occitania, Hauts-de-France, Provence-Alpes-Côte d'Azur, and Grand Est, among others are the major regional markets in France.

Market Analysis

The rise in the ageing population is a significant driving force for the Europe oral care market with the aged being more prone to dental diseases like dental caries and periodontitis. Between 5% to 51% of 65-74 year olds in Europe suffer from dental caries. On the other hand, almost 70% to 80% of the European population between the ages of 60 to 65 years are afflicted by some form of periodontitis, a disease which inflames the gums. France, like the other European countries, also has a growing ageing population. By 2060, nearly a third of the population in the country will be over the age of 60 with about 5 million people over the age of 85 years. France’s dental hygiene programmes, thus, particularly targets the elderly, and aims at educating not just the elderly population but also their families and caregivers about the importance of dental health. This, in turn, is also furthering the oral care industry in the country. The ageing population will also drive the demand for specialised products for teeth whitening as teeth lose their brightness with ageing because of the increasing darkness of dentin and the thinning of the enamel.

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The oral care industry in France is being driven by its steadily growing FMCG industry. With an increasing trend towards premium products, the industry in the country will find further impetus for its growth. The expanding distribution sectors are also propelling the market forward. The online retail channel is, especially emerging as a significant distribution channel for dental hygiene products, not just in France but also across the rest of Europe.  Among the different products, mouthwash, particularly, is witnessing a rising demand. French consumers are also increasingly seeking out organic products, leading to major players in the industry investing in products with natural ingredients.

Competitive Landscape

April 2020- Unilever announced its acquisition of Fluocaril and Parogencyl, leading oral care brands in France and Spain.

The report gives a detailed analysis of the following key players in the France oral care market, looking into their market share, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Colgate-Palmolive Company
• Procter & Gamble France S.A.S
• Unilever France S.A.
• GlaxoSmithKline France 
• Johnson & Johnson Health Beauty France SAS (Johnson & Johnson Inc.)
• Pierre Fabre Oral Care
• Ranir (Perrigo Company plc)
• Bolton Group S.r.l.
• Coslys
• Others

The EMR report provides an in-depth insight into the market by providing an analysis of Porter’s Five Forces along with a SWOT analysis.

Key Highlights of the Report