Global Footwear Market Size, Share and Growth Report - Forecast Trends Analysis and Outlook (2024-2032)

Global Footwear Market Size

The global footwear market reached a value of around USD 417.50 billion in 2023. The market is assessed to grow at a CAGR of 4.9% between 2024 and 2032 to reach a value of approximately USD 642.16 billion by 2032.

Key Takeaways

• As per the FDRA, 64% of footwear customers in the United States are willing to pay $1-$5 more for sustainable shoes.

• China is the largest manufacturer of footwear in the world, followed by India, Brazil, Vietnam, and Indonesia.

• Sneakers are the most popular type of footwear among the Gen-Z population, attributed to the rising emphasis on comfort.

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Footwear Market Analysis

Footwear consists of an upper section, outsole, and midsole, and in the case of a shoe, it also consists of a heel counter and a tow box. These garments typically serve the purpose of protection against harsh environments and provide stability on slippery surfaces.

The global footwear industry is being driven by the rising demand for superior quality footwear, in conjunction with product innovations and premiumisation. In addition to this, the market is further being fuelled by the increasing emphasis of manufacturers on the development of innovative designs, while also keeping the comfort of consumers in mind. This has resulted in the introduction of modern products that provide high performance while being comfortable and fashionable.

Key Trends and Recent Developments

Increasing emphasis on health and wellness; growing integration of 3D printing technology; rising popularity of e-commerce platforms; and the rising importance of sustainability are positively impacting the footwear market expansion.

Footwear Market Trends

The global market for footwear is primarily being driven by the increasing popularity of e-commerce platforms, such as Amazon, Walmart, and Alibaba, among others. Customers are increasingly shifting towards online shopping owing to its convenience and the availability of diverse products. This development is further supported by the expansion and fortification of regional and global logistics.

The sneaker market is expected to be a major influencing factor propelling the footwear demand. The market for sneaker is expected to develop rapidly in the forecast period owing to the availability of sneaker-specific platforms, including StockX, GOAT, and Grailed, among others.

Recycling is another major factor influencing the market as it aligns with rising manufacturers’ focus on sustainability. Companies are investing in innovative recycling technologies that allow the repurposing of various materials into new footwear. For example, thermoplastic polyurethane (TPU) can be recycled to create performance-grade materials for shoes.

Adidas, a leading footwear player, has established a longstanding partnership with Parley for the Oceans to create shoes made from upcycled marine plastic waste. The initiative not only addresses the issue of ocean plastic but also showcases how recycled materials can be integrated into high-performance footwear.

Industry Outlook

Trends in the Export and Import of Footwear

The import and exports trends for footwear with outer soles of rubber, plastics, leather, or composition leather and uppers of various materials, based on data from the International Trade Centre (ITC) Trade Map from 2019 to 2023 indicate economic impacts and market adjustments over these years.

In 2023, the global exports of footwear with outer soles of rubber, plastics, leather, or composition leather was valued at approximately USD 49.53 billion. Vietnam led the global exports rising from USD 12.04 billion in 2022 to USD 13.27 billion in 2023. China followed with USD 12.60 billion in 2023, showcasing its strong manufacturing base. Belgium's exports amounted to USD 3.37 billion, while Germany and Italy reported USD 3.04 billion and USD 2.75 billion respectively. The upward trend in export values from 2019 to 2023 reflects increasing global demand and production capacity, particularly in Asia and Europe. This data indicates robust growth and competitive dynamics in the global footwear market.

In 2019, the global import value was USD 44.86 billion. This decreased to USD 38.96 billion in 2020, largely due to the COVID-19 pandemic. The market rebounded in 2021 to USD 45.13 billion and peaked at USD 54.39 billion in 2022. By 2023, the value stabilized at USD 45.79 billion, indicating a possible market adjustment post-pandemic. The United States remained the largest importer, with USD 9.24 billion in 2019, dropping to USD 7.14 billion in 2020, then recovering to USD 9.44 billion in 2021. In 2022, imports surged to USD 12.52 billion before declining to USD 7.56 billion in 2023, reflecting market volatility and adjustments.

As per the footwear industry statistics, in the European region, Germany, France, and Italy showed varied but generally positive trends. Germany's imports were stable, starting at USD 3.90 billion in 2019, slightly increasing to USD 3.94 billion in 2020, and peaking at USD 4.89 billion in 2022 before decreasing to USD 3.76 billion in 2023. France exhibited a similar pattern, with USD 2.51 billion in 2019, a slight dip in 2020, followed by a rise to USD 3.15 billion in 2022 and a stabilization at USD 3.00 billion in 2023.

China's import values displayed consistent growth, from USD 2.09 billion in 2019 to USD 2.17 billion in 2022, before slightly dropping to USD 2.01 billion in 2023, indicating strong domestic market share of footwear industry. Spain's imports rose from USD 1.32 billion in 2019 to USD 1.83 billion in 2023. Japan's imports reflected moderate growth, from USD 2.15 billion in 2019 to USD 1.92 billion in 2022, stabilizing at USD 1.76 billion in 2023. The United Kingdom saw a steady increase from USD 2.21 billion in 2019 to USD 2.15 billion in 2022, slightly adjusting to USD 1.66 billion in 2023. The Netherlands' imports showed resilience, growing from USD1.41 billion in 2019 to USD1.6 billion in 2022, then decreasing to USD1.63 billion in 2023.

Based on footwear industry trends, the global e-commerce is anticipated to achieve a compound annual growth rate (CAGR) of 9% through 2027, significantly outpacing the projected 4% growth rate for brick-and-mortar retail. In 2022, e-commerce sales rose by 3% in Europe and 7% in both the US and Asia.

What Factors are Driving the Footwear Market Growth?

• Established players have a strong global presence and brand loyalty, driving consistent sales and market influence.

• Continuous innovation in materials, design, and technology, such as lightweight materials, smart shoes, and sustainable production methods, provides several footwear market opportunities.

• The market benefits from extensive global distribution networks, allowing companies to reach a wide audience across different regions.

• Rising disposable incomes in emerging markets such as China, India, and Brazil present significant opportunities for the market.

• The rise of e-commerce platforms expands manufacturer’s market reach.

• Increasing focus on health and wellness drives demand for athletic and comfortable footwear.

What Challenges are Impacting the Global Footwear Market Share?

• Economic downturns can reduce consumer spending on non-essential items, including footwear.

• Rapid shifts in consumer preferences can lead to inventory obsolescence and increased pressure on companies to innovate quickly.

• Stringent regulations related to labor, environmental standards, and trade policies can increase operational costs and complexity for manufacturers, thereby negatively impacting the  footwear market dynamics and trends.

• The footwear market is highly competitive, with numerous brands vying for market share, leading to price wars and pressure on profit margins.

• Supply chain disruptions can impact the production and sale of footwear. 

• The prevalence of counterfeit products can undermine brand integrity and result in lost revenue for legitimate manufacturers.

• Footwear sales can be highly seasonal, with peaks during specific periods such as back-to-school seasons and sports events, leading to fluctuations in revenue.

Impact of Online Channels on the Growth of the Global Footwear Market

• Increased Reach and Accessibility.

• Enhanced customer experience.

• Online channels provide valuable consumer data and insights, enabling personalized marketing strategies and targeted advertising.

• Selling footwear online reduces the need for physical retail space, lowering overhead costs for brands, which can positively influence the footwear demand forecast.

• Direct-to-consumer (DTC) models allow brands to bypass intermediaries, improving profit margins.

• Online campaigns and interactive content foster community building and brand loyalty.

• Online channels enable faster product launches and quicker response to market trends and consumer feedback.

Competitive Factors in the Global Footwear Market

• Continuous development of advanced materials and technologies for improved customer comfort is increasing footwear demand growth.

• Strong brand identity and strategic advertising to enhance visibility and appeal.

• Adoption of high manufacturing standards, durable materials, and reliable product performance, often backed by warranties.

• Competitive pricing strategies that balance affordability and meet consumer expectations for quality and cost.

• Use of eco-friendly materials and sustainable production processes to attract environmentally and socially conscious consumers.

• Efficient supply chain management and widespread availability through multiple retail channels.

Key Demand Indicators in the Global Footwear Market

• Higher disposable income allows consumers to spend more on footwear, including premium shoes.

• The influence of celebrities and influencers significantly impact footwear demand.

• The growing popularity of athleisure and increased participation in sports and fitness activities drive demand for athletic and casual footwear.

• Innovations in footwear technology, such as enhanced comfort, smart shoes, and sustainable materials.

• Increasing urbanization leads to lifestyle changes that boost demand for diverse footwear suitable for different activities and occasions.

• The rise of online shopping platforms aids footwear market demand and accessibility, increasing overall footwear sales.

• Strong branding and effective marketing campaigns by footwear companies influence consumer preferences and demand.

Key Price Indicators in the Global Footwear Market

• Prices of key materials such as leather, rubber, synthetic fabrics, and eco-friendly materials significantly impact footwear industry revenue.

• Changes in labor laws, minimum wage adjustments, and labor availability in key manufacturing hubs can drive price changes.

• Efficiency and technology in production processes impact overall costs.

• Costs associated with shipping, freight, and logistics play a crucial role in the final pricing of footwear.

Key Players in the Global Footwear Market and Their Strategic Initiatives

• Nike, Inc.
  • Innovation in product design and technology, including sustainable materials and advanced manufacturing techniques.
  • Expansion of direct-to-consumer channels, particularly through digital platforms and flagship stores.
  • Emphasis on brand partnerships and endorsements with high-profile athletes and celebrities.
• Adidas AG
  • Focus on sustainability with initiatives like the “End Plastic Waste” campaign and use of recycled materials.
  • Strengthening e-commerce capabilities and increasing digital sales.
  • Collaboration with fashion designers and influencers to create limited-edition collections.
• PUMA SE
  • Investment in innovation and performance technology for sports footwear.
  • Expansion in emerging markets, particularly in Asia and Latin America.
  • Strategic collaborations with sports teams, athletes, and fashion brands to enhance brand visibility.
• Skechers USA, Inc.
  • Expansion of product lines to include a wider range of athletic and casual footwear.
  • Growing global retail presence through new store openings and e-commerce.
  • Focus on comfort and lifestyle footwear, leveraging consumer trends towards athleisure.
• VF Corporation
  • Emphasis on sustainability, with initiatives to reduce carbon footprint and use sustainable materials.
  • Strengthening digital and direct-to-consumer sales channels.
  • Diversification of product offerings to include apparel and accessories.
• Under Armour, Inc.
  • Innovation in performance footwear, focusing on lightweight and high-performance materials.
  • Expansion of direct-to-consumer and digital sales channels.
  • Strengthening brand presence through endorsements and partnerships with athletes.
• New Balance Athletics, Inc.
  • Commitment to domestic manufacturing and maintaining a strong US-based production.
  • Expansion in international markets, particularly in Asia and Europe.
  • Focus on high-quality craftsmanship and performance technology.
• ASICS Corporation
  • Investment in research and development to enhance product performance and comfort.
  • Expansion of retail footprint and e-commerce capabilities.
  • Promotion of health and wellness through sports and fitness initiatives.

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Footwear Industry Segmentation

“Global Footwear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Non-athletic footwear can be further classified based on type into sneakers, shoes, boots, slippers, and sandals.

The demand for athletic footwear is significantly surging, fuelled by innovations in designs and materials

Athletic footwear is witnessing an increase in demand owing to the rapid innovations in materials and designs, allowing improved performance and comfort. The need for sports shoes utilised in activities such as running, gym, cycling, football, and cricket, among others, is propelled by the rising inclination of people to participate in such sports.

Furthermore, growing health consciousness and increasing participation in indoor and outdoor physical exercises further propel the athletic footwear market expansion. Meanwhile, the non-athletic segment is likely to cover a major portion of the market as it consists of a wide variety of footwear, including flats, loafers, and sneakers, among others. Some major factors aiding the segment’s growth include the rise in the number of working professionals and growing fashion consciousness among consumers.

Men are likely to contribute to a major portion of the global footwear market share in the coming years

With men being more inclined towards outdoor sports activities, such as golf, football, cricket, hiking, ski and other activities, they are expected to increase the overall footwear market value. Moreover, the sneaker culture, which includes collecting rare and exclusive sneakers, has a considerable male following. This enthusiasm not only boosts sales of high-end sneakers but also influences trends and demand in the broader market for footwear.

Meanwhile, women's footwear is expected to grow at a rapid rate owing to continuous innovations, the launch of new product lines, and collaborations. For instance, Lululemon launched its women-focused footwear line in 2022, introducing four styles including the Blissfeel running shoe, available from March 22 in select markets.

Competitive Landscape

Some of the major players in the market are increasingly innovating with materials to launch high-performance footwear:

Other key players in the global footwear market are VF Corporation, TBL Licensing LLC, Crocs Retail, LLC, Under Armour®, Inc., Jimmy Choo S.r.l., FILA Holdings Corp., Prada S.p.A., Burberry Group Plc, Wolverine World Wide, Inc, and Bata Corporation, among others.

Manufacturers in the market are continuously involved in research and development to improve the comfort and performance of footwear. Some notable innovations in the material include the waterproof Gore-Tex, carbon fibre, and Kevlar sole, which is known for its strength and heat resistance.

Moreover, the integration of advanced technologies in the manufacturing process has become a significant factor propelling the market growth. For instance, 3D printing has enabled companies to provide a wide range of customisation options and manufacture custom footwear that can fit the user’s feet perfectly.

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Footwear Market Regional Analysis

The market in the Asia Pacific is likely to be a major contributor to the growth of the footwear industry in the coming years. This growth is attributed to the region's dynamic role in the market, which is notably labour-intensive and influenced by several critical factors including land resources, labour costs, material availability, environmental considerations, and the sales market landscape. The shift of global footwear manufacturing bases to the Asia Pacific region is a strategic move by major consumer markets, manufacturers, wholesalers, and retailers aiming at profit maximisation.

These trends in footwear industry capitalise on the lower production costs available in countries within this region. Notably, Japan, Taiwan, India, and China have become highly attractive markets for footwear production and consumption, driven by their economic growth.

Meanwhile, North America and Europe are likely to maintain a strong base in the market as the developed economy and increasing disposable income enable the high sales of a wide variety of footwear products.

As per the footwear industry analysis, the growing popularity of sports, such as basketball, football, and rugby, is expected to be a major factor in propelling the demand for high-performance and premium footwear. Major companies are also introducing special edition products in collaboration with top athletes to reach the fans of the sport and particular athletes.

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