Global Floss Picks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Floss Picks Industry Overview

The market growth can be attributed to consumers’ awareness towards health and wellness and the growing emphasis on oral health care. Consumer demand for practical and efficient dental care devices, like floss picks, has increased as awareness of the value of good oral hygiene has grown. Floss picks have the advantage of being simpler to grasp, particularly for those with arthritis or dexterity issues. Moreover, they might be simpler to use when flossing teeth in the rear of the mouth as they do not need users to constantly wind and unwind pieces of floss.

The continuous development in floss pick design is aiding the growth of the floss picks market. The floss picks market expansion is being fuelled by the growing trend of sustainability, surging the demand for eco-friendly floss made from recycled and plant-based materials. Moreover, materials such as bamboo fibres are increasingly used in floss picks.

Floss Picks Market Analysis

Growing Awareness of Oral Health

Consumers are becoming more conscious of their overall health, including oral health, which has fuelled the sales of oral care products such as floss picks and fuelled the floss picks demand.  As per the WHO's Global Oral Health Status Report 2022, around 3.5 billion people across the world suffer from oral diseases which necessitates the demand for preventive dental care products such as floss pick that can remove the buildup and prevent the formation of plaque. At the end of the year 2022, around 293 million Americans had dental coverage as per the 2023 Benefits Report: Enrollment which was published by the National Association of Dental Plans’ (NADP). This indicates that a large number of individuals in the region are becoming more aware of their dental health.

Floss Picks Market Trends

Influence of Social Media Platforms

Social media platforms are fuelling oral health awareness as it is filled with influencers and dental experts who share oral care tips and good dental hygiene habits to improve dental health. For instance, dental-related hashtags such as oralhygiene have around 926k posts on Instagram and 63.9k posts on TikTok.

As per the floss picks market dynamics and trends, the Journal of Dental Research published a study in 2023 which stated that there was around a 15% increase in school-based oral health programs in the last five years in the United States. This indicated that efforts were made to educate people about oral health from a young age.

Several major dental brands such as Bamboo Switch and The Humble Co. are offering compact travel packs of floss picks which are made from biodegradable materials such as bamboo and cornstarch and promote sustainability in the market.

Burgeoning Popularity of On-the-Go Floss Picks

The portable dental care solutions make it easier for individuals to access dental care whenever they are outside the home, such as during work or vacation and can enhance floss picks market opportunities. The portable floss picks can be easily carried in pouches, purses, and bags, among others, and makes it easier for the users to maintain their oral hygiene between meals whenever they are outside. As per the 2023 report by the International Air Transport Association (IATA), there has been a growth of 28% in the number of travellers packing dental care products, including the floss picks in their carry-on bags, along with other essentials.

Additionally, Oral-B announced the launch of an Oral-B Glide On-The-Go Floss Pick in 2022, which is equipped with a small container that can fit into a pocket for go-to use.

Market News

November 2022

MySmile announced the launch of a high-end dental flosser which promotes healthy gums in floss picks industry. This flosser is a water-pick tooth cleaner, which prevents cavities and other related teeth and gum issues through its powerful pump technology.

May 2022

Plackers®, one of the leading dental flosser providers, announced the launch of EcoChoice Compostable Dental Flossers, which offers eco-friendly dental flossers that are 100% biodegradable in nature and are made up of Danimer Scientific's PHA which is a biopolymer.

Floss Picks Market Growth Factors

Rising Demand for Eco-Friendly Floss Picks

Several major market players are making efforts to produce eco-friendly floss picks as well as reduce the overall waste generated by oral healthcare products, which can also fuel floss picks market value. For instance, 71% of Colgate’s products were being produced at TRUE® Zero Waste facilities. Around 84% of Colgate’s packaging was recyclable as of December 2021 and the company aims to eliminate around one-third of its new plastic by 2025. As per National Geographic, around 5.25 trillion pieces of plastic debris, including the floss picks, are already in the ocean, which is fuelling the demand for biodegradable floss picks, which are made up of materials such as corn starch and bamboo, among others.

Innovative Designs to Improve Usability

Increased investment in ergonomic designs in floss picks to make floss pick easier to use is a crucial trend of floss picks market. For instance, in 2022, Oral-B announced the launch of its Glide Floss Pick, which has an angular head that offers better access to the back teeth. This design makes it easier for the users to access hard-to-reach areas, improving the overall dental care experience. As per the 2023 survey by Sustainable Brands, around 67% of consumers stated that they would prefer sustainable brands if these companies offered more user-friendly designs for products compared to traditional brands.

There is also rising investment in multi-functional tools that offer flossing along with other dental care. For instance, DenTek announced the launch of Triple Clean Floss Picks which offers standard flossing as well as pick for cleaning between teeth as well as a tongue scraper.

Market Restraints

A number of important factors are impeding the growth of the floss picks industry. The growing concerns about plastic waste are one of the main obstacles. The majority of floss picks are composed of non-biodegradable plastics, which contributes to environmental pollution. As a result, consumers are favoring more environmentally friendly options, like reusable floss holders or biodegradable floss. This contributed to a negative image for traditional floss pickers. The growing popularity of conventional flossing techniques, which are considered to be more economical and efficient than using floss picks, is another obstacle. Due to its improved capacity to clean in tiny spots, traditional floss is frequently recommended by dental practitioners, which discourages the use of floss picks.

Floss Picks Industry Segmentations

Global Floss Picks Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Waxed Type
• Unwaxed Type

Market Breakup by Product Type

• Disposable
• Reusable

Market Breakup by Shape

• F Shape
• Y Shape

Market Breakup by End-Use

• Individual
• Hospitals
• Dental Clinics

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Pharmacies
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Floss Picks Market Share

By Type Insights

The waxed type accounts for a significant market share as it is easy to use and can glide easily between teeth to remove food particles, boosting the demand of floss picks market. It can ultimately reduce the chance of plaque buildup and is specifically popular among people who prioritise their oral health in their daily routine. Moreover, the availability of flavoured floss picks and their user-friendly nature boost their demand.

By Product Type Insights

The disposable floss picks are expected to gain significant growth in the forecast period owing to their convenience and hygiene benefits. These single-use floss picks do not require maintenance or cleaning, offering a hassle-free oral care experience to the users.

By Shape Insights

Y-shaped floss picks hold a significant portion of the floss picks market share due to their quick and easy-to-use features. They are easy to use and can easily fit into difficult-to-reach mouth regions. For consumers with dental flaws such as orthodontic braces, dental implants, bridges, or crowns, these work perfectly. Disposable Y-shaped floss picks are popular due to their one-time usage, hence consumers’ awareness regarding personal hygiene is surging their demand.

By End Use Insights

The individual segment holds the major share of the market due to the growing consumer awareness regarding oral health in recent years. There is also an increased focus on preventive dental hygiene through advertisements on television and social media, which encourages users to take care of their oral health.

By Distribution Channel Insights

As per the floss picks industry analysis, hypermarkets and supermarkets are gaining prominence in the market in recent years owing to the availability of a wide range of oral care products, including floss picks. Moreover, the easy accessibility of these markets as well as the competitive pricing of these products is aiding the segment growth.

Competitive Landscape

Key players in the market are focusing on developing eco-friendly floss picks to capitalise on the growing trend of sustainability. They are also readily investing in innovative designs such as foldable handles that offer better grip as well as two-sided picks which offer the convenience of flossing from both sides.

Key Industry Players

3M Company is a multinational corporation in floss picks industry operating in several end-use sectors such as consumer goods, healthcare, and industrial. The company was founded in 1902 and is renowned for its medical devices, adhesives, and electronic products as well as scientific research and development.

Procter & Gamble Co., founded in 1837, is one of the major providers of consumer goods and personal care products. The company is known for prominent brands such as Gillette, Pampers, and Olay, among others, and provides its services across 180 countries globally. It is also a major manufacturer of oral healthcare products, including floss picks.

Perrigo Company plc, founded in 1887, is a pharmaceutical company that specialises in over-the-counter healthcare products and prescription medicines. Its product portfolio consists of nutritional products, pain relief, and dermatological treatments, among others, and is known for its affordable product range.

Other major market players are Orkla ASA (Peri-dent Ltd.), The Humble Co., SmartLifeEco LLC, Prestige Consumer Healthcare Inc., Al-Futtaim Trading LLC, Dr. Wild & Co. AG, and Cinoll Technology Co., Ltd., among others.

Innovative Startups in the Floss Picks Market

Several startups in the market are investing in the development of portable floss picks which can be easily packed in travel bags and carried as per the convenience of a person. Several new companies on the other hand are producing ultra-thin floss picks that can reach the stubborn corners between the teeth to remove plaque without causing gum irritation, which can also boost floss picks market revenue.

Radius Corporation

It is a US-based startup which offers eco-friendly oral care products to address the rising environmental concerns. For instance, its biodegradable floss picks are made from corn starch as a part of the broader initiative of reducing plastic as raw material, while ensuring the high quality of the product.

Grin Natural

Grin Natural company is based in New Zealand and offers natural oral products that are mainly made of biodegradable materials. For instance, its floss picks are made up of corn-derived PLA (Polylactic Acid) and are free of any harsh chemicals and synthetic materials that may cause a negative impact on a person’s health.

Floss Picks Market Regional Insights

North America Floss Picks Market Analysis

The growth of the floss picks industry in North America is being fuelled by the presence of leading dental care companies and healthcare awareness among consumers. Due to their improved functionality and convenience, floss picks have become increasingly popular among American customers as an alternative to traditional floss.

The manufacturers in the region are readily focused on innovations in floss picks design and functionality, which may include enhanced grip and picks with textured surface which makes it easier to remove the buildup. Moreover, the campaigns run by organisations such as the American Dental Association (ADA) encourage the adoption of daily flossing to prevent tooth decay and gum-related problems.

Asia Pacific Floss Picks Market Trends

The Asia Pacific region is also expected to witness significant growth in the forecast period owing to the rise in disposable income and growing consciousness regarding oral health. There is a rise in the shift towards preventive healthcare in major countries such as China, Japan, and India, which is fuelling the demand for oral care products like floss picks that can prevent plaque buildup, and further boosting the floss picks industry revenue.

Several government bodies are introducing oral awareness campaign which encourages brushing and flossing as a part of daily activity. For instance, the National Oral Health Program (NOHP) by the Indian government promoted preventive dental care.

Europe Floss Picks Market Opportunities

The Oral Health Foundation campaign in the UK as well as Oral Health Month from May 17 to June 17, 2021, were some of the major factors which promoted oral care in the region and aided the floss picks demand growth. Individuals in the region are shifting their focus towards convenient and reusable floss picks which are biodegradable in nature and prevent one-time plastic waste, contributing to broader sustainability initiatives.

Moreover, the increased consumption of sugar-based food and beverages can also increase dental problems in the region, ultimately boosting the demand for oral care products such as floss picks which can keep the teeth and gum healthy.

Latin America Floss Picks Market Growth

The growing convenience of using floss picks instead of traditional flossing methods as well as the burgeoning popularity of floss picks in countries such as Brazil and Argentina is fuelling the market share in this region. There is also a rise in the online sales of floss picks due to the availability of a wide range and variety of floss picks on e-commerce platforms. Furthermore, the provision of ratings and reviews and competitive pricing makes it easier for the customers to choose the most viable option and positively impacts the floss picks demand forecast.

The rising environmental awareness can further boost the demand for reusable or eco-friendly floss picks which have minimal impact on the environment.

Middle East and Africa Floss Picks Market Trends

The rise of the elderly population in the low and middle-class income region has fuelled the demand for oral care products such as floss picks as dental health can deteriorate with age. The rise in non-communicable diseases (NCDs) in the below-income region and their related negative effects such as poor dental health also boost the floss picks market expansion. 

Additionally, the rapid expansion of hypermarkets and supermarkets has made it easier for customers to purchase oral care products along with other necessary items in bulk. These stores can offer a wide variety of dental floss picks compared to the small retail stores. 

Recent Developments

June 2024

Flaus announced the launch of an electric flosser which has a cylindrical body and consists of disposable heads. It is made up of 30% less plastic than standard floss picks and the plastic used is recyclable in nature, which makes it popular among eco-conscious consumers. 

March 2024

Xiaomi announced the launch of Mijia F400, a dental water flosser, which harnesses loud Sensation Umbrella Jet Water Flossing Technology for a thorough cleaning experience. It claims to remove 99% of dental plaque and minimises gum irritation for a hassle-free experience.