Global Flavoured Tea Ingredients Market Report and Forecast 2024-2032

Global Flavoured Tea Ingredients Market Outlook

The global flavoured tea ingredients market size is likely to grow at a CAGR of 7.50% during 2024-2032. The market is expected to be driven by the rising consumption of flavoured tea and the growing awareness about the health benefits of flavoured tea ingredients.

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Growing Consumption of Flavoured Tea, Health Benefits, and Availability of Unique Tea Ingredients to be the Key Trends in the Market 

Flavoured tea ingredients are substances, such as herbs, spices, fruits, and others that are added during the preparation of tea to enhance its flavour. These ingredients are mixed with tea leaves to create a strong blend of distinctive flavours that improve the essence and aroma and enhances the overall experience of consumers. The large-scale production of flavoured tea ingredients is done through two different methods, like manual processes or using electric spray and a rotating mixer.

• The rising consumption of tea worldwide as an energy booster and the changing consumer food habits and preferences are leading to the increasing consumption of flavoured tea, thereby driving the flavoured tea ingredients market development.

• The expanding availability of flavoured tea ingredients that includes herbal ingredients with medicinal properties, such as turmeric and holy basil, is leading to its rising consumption among health-conscious consumers.

• The mass production of flavoured tea in the form of tea bags and tea leaves is resulting in the growing demand for flavoured and organic ingredients.

• The market players are making strong efforts to deliver unique flavoured tea ingredients with high nutritional values that cater to the needs of consumers. In February 2023, NRI Chaiwala introduced Adrak Elaichi Tea, prepared from ingredients such as Assam tea leaves, green cardamom, ginger oil, and ginger flakes. The tea offers multiple health benefits, like improved digestion and energy.

Flavoured Tea Ingredients Market Analysis

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The market can be divided based on type into flower, fruits, and herbs and spices. The flower type includes rose and jasmine, among others. The fruits type includes apple and lime, among others. The herbs and spices type includes cinnamon, camomile, and cardamom, among others.  Based on form, the market is bifurcated into powder and liquid. The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report offers an extensive assessment of the market on the basis of Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.   

• Tata Consumer Products Limited

• Bettys & Taylors Group Ltd

• Unilever Group

• Novus Tea Limited, LLC

• TeaVivre

• Others

Rising Demand for Herbs and Spices to Support the Flavoured Tea Ingredients Market Growth

There is increasing consumption of herbal and spices flavoured tea, owing to health benefits, which is leading to the growing demand for herbal and spices flavoured ingredients. The camomile tea reduces stress and enhances sleep. Cardamom tea contains phenolic acids and sterols with antioxidant properties, which help in enhancing digestion, improving blood circulation, managing hypertension, fighting off infections, and promoting cardiac health. Cinnamon tea reduces inflammation, helps control blood sugar and lipid levels, and lowers cholesterol and triglyceride levels. Moreover, they provide delicious and sweet flavour, leading to their increasing consumption.

There is a rising inclination towards fruity iced tea during summers to keep the body hydrated and reduce tiredness, which is resulting in the flavoured tea ingredients market development. The addition of fruity extracts, such as pomegranate and apple offer a naturally sweet flavour to tea and the availability of fruit-flavoured tea ingredients with an extended shelf life is likely to aid the market growth.

The flower-flavoured tea includes dried flowers, such as rose and jasmine that are full of flavour and offer a soothing experience to the consumers. Jasmine-flavoured tea offers the aroma of fresh jasmine blossom and helps lowers stress. Rose flavoured tea ingredients include rose petals and the rose flavoured tea reduces inflammation and anxiety.

The Asia Pacific Region is Expected to Hold a Substantial Share in the Flavoured Tea Ingredients Market

There is a growing demand for flavoured tea ingredients in the region, owing to the increasing consumption of flavoured tea, particularly herbal tea to boost immunity. Also, there is a rising inclination towards flavoured tea among the population to reduce the bitterness of the tea. Also, the increased production of tea in countries, such as India and China and the availability of healthy ingredients, such as turmeric and flavourful spices are leading to market growth. There is a fast-growing entry of organised market players in the flavoured tea ingredients market, particularly in countries such as India. The emergence of e-commerce channels and the increasing sales of flavoured tea ingredients through these platforms is supporting the market development.

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Flavoured Tea Ingredients Market Competitive Landscape 

Tata Consumer Products Limited is an India-based consumer goods company that is a producer and distributor of tea and coffee. The tea brands of the company include Tata Tea, Tetley, good earth, Teapigs, Vitax, and Joekels. 

Unilever Group is a London-based global consumer goods company that works in five business groups, namely beauty and wellbeing, personal care, home care, nutrition, and ice cream. The company intends to create values for their stakeholders and make a positive difference in the world.

Novus Tea Limited is a United Kingdom-based tea and coffee merchant that delivers superior quality tea leaves to retail and foodservice sectors, such as restaurants and hotels across the UK and Europe.

Other flavoured tea ingredients market players include Tata Consumer Products Limited, Bettys & Taylors Group Ltd, Unilever Group, Novus Tea Limited, LLC, and TeaVivre, among others.

Key Highlights of the Report