Global Femtech Market Report and Forecast 2024-2032

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Global Femtech Market Overview

Femtech refers to the category of technologies, tools, and devices that are used to focus on the health of women. It includes software, products, tests, and services, ranging from consumer products and apps to diagnostics and telehealth. Femtech focuses on products that utilise technology in a manner to optimise the health of women, proactively and in case of health concerns.

An increase in the need for digital technology in the healthcare sector is driving the growth of the global femtech market. In the upcoming years, the rising popularity of wearable technology to track and monitor the well-being of patients is anticipated to increase the usage of femtech devices.

According to the femtech market analysis, growing concerns about women's health and wellness are projected to fuel the growth of the market for femtech products over the forecast period. As access to women's care in rural regions increases and the awareness regarding wellness in developing countries improves, the market is expected to witness significant demand.

Increasing measures undertaken by the governments of developing countries to boost the adoption of femtech products is one of the key femtech market trends. Femtech products available in the market address issues with pregnancy, reproduction, chronic illnesses, mental health, and general wellness, among others.

As per femtech market research, an increasing number of start-ups are concentrating on developing easy solutions for women's healthcare by comprehending their unique demands and difficulties, supporting market expansion. With more start-ups entering the market and raising awareness of femtech solutions, modernized and effective services will likely be available to more women all over the world.

Rising Application to Drive the Market Growth

Pregnancy and nursing care applications of femtech are expected to account for a substantial portion of the market as more women become pregnant at later ages and complications related to pregnancy and nursing increase. The rising demand for new and innovative products, including smart breast pumps is expected to drive the femtech market worth.

Also, it is anticipated that rising female awareness of contemporary technologies available that can aid in pregnancy and nursing and healthcare programs of various governments will further fuel the femtech market growth. The need for nursing care is anticipated to increase due to growing knowledge of the benefits of nursing and the rising availability of femtech solutions on digital platforms for easy diagnosis and monitoring. A surge in demand for higher-quality supplies and products used in pregnancy and nursing care is further boosting the femtech market value.

Increasing Fund Raisers

In Jan 2023, Oula, a New York-based maternity clinic focused on pregnancy and childbirth was founded on the belief that improving the experience will lead to better health outcomes and lower costs, raised USD 19.1 million in Series A funding.

The company plans to use the funds to improve its full-service maternity care including prenatal, delivery, and postpartum, as well as to increase the availability of group support and sonography services. This announcement has been at a crucial time, as maternal mortality rates in the United States are rising (especially for Black women), restrictions on reproductive rights are being imposed, and parents are facing a hard time, from a lack of accessible childcare to the absence of paid family leave.

Data in the factsheet curated by the World Health Organization showcase that an estimated 287,000 women died during and after pregnancy and childbirth in 2020. Almost 95% of all maternal deaths occurred in low and lower-middle-income countries in 2020, and most could have been prevented.  This data showcases the urgency to bring treatments for women facing difficulties during and after pregnancy. This urgency is significant to realize as it is high time now and with all the advancements going around in the healthcare domain, it is important to make some exclusive changes and improvements in the domain of women's health to bolster the global femtech market growth in the forecast period.

Funding activities as mentioned play an important role in the development of the market as it will enable further advancements of technologies and systems to provide targeted and effective maternity healthcare.

Market Launches Boosting the Demand

In July 2023, award-winning gynecological health startup Daye announced the launch of the world’s first virtual Period Pain Clinic to help women and assigned female at birth (AFAB) individuals identify the root cause of their period pain and gain easy access to diagnostic information to help them manage their symptoms appropriately.

In collaboration with NHS GPs, gynecologists, and chronic pelvic pain specialists, Daye developed a groundbreaking new service called Period Pain Clinic (PPC) to help women comprehend and manage their period discomfort conveniently and affordably. This new service conducts a thorough assessment of a patient's symptoms and offers private consultations with a range of specialists, including sexual health nurses, gynecologists, pelvic pain and fertility specialists, nutritionists, dermatologists, breathwork coaches, acupuncturists, and more.

Professionally trained healthcare professionals are available in the facility to enable a faster diagnosis of the root cause of an individual’s period pain and conditions such as endometriosis, adenomyosis, polycystic ovarian syndrome (PCOS), fibroids, and other conditions associated with chronic pelvic pain. These professionals can also address other symptoms that are connected indirectly and are unmanaged, including infertility, hair loss, obesity, and severe acne.

Such exclusive moves to maintain dignity as well as provide convenience with comfort to patients suffering from severe menstrual discomfort and other related symptoms are anticipated to foster the market growth.

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Global Femtech Market Segmentations

Market Breakup by Product Type

• Diagnostics

• Monitoring

• Therapeutic

• Consumer Products

Market Breakup by Application

• General Health and Wellness

• Maternity Care

• Menstrual Health

• Pelvic and Uterine Healthcare

• Cancer and Chronic Disease

Market by Distribution Channel

• Retail

• Online

Market Breakup by End User

• Direct-to-consumer

• Hospitals

• Surgical Centers

• Fertility Clinics

• Diagnostics Centers

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Global Femtech Market Regional Analysis

North America is dominating the market for femtech due to factors such as the rising prevalence of chronic conditions in women, the increase in infertility, and the growing awareness of femtech products and services among women. The market for femtech is expanding in the United States and other nations in the region as a result of the high incidences of cancer among women and the growing prevalence of lifestyle-related illnesses.

The expansion of the market in the North American region will also be aided by the increase in investments by the key players in the region, improved healthcare infrastructure, and rising knowledge of illnesses affecting women. With a sizable women workforce that continues to grow, more women are prioritizing their health and seeking technologies to support positive health, creating a sizable demand on the femtech market map.

In September 2023, a Chicago maternal health start-up Partum Health raised USD 3.1 million in seed round funding to improve maternal health outcomes in the United States. Research has shown that each year thousands of women face traumatic pregnancy, childbirth, and postpartum experiences that are largely preventable. Two factors that significantly contribute to the nation’s current maternal health crisis include the relative undersupply of maternity care providers and a lack of postpartum support. Partum Health aims to address and fulfil these crucial gaps of unmet needs by collaborating with obstetricians and midwives to provide patients with complementary and specialized care. Parum Health is also building a model that combines the convenience of mobile apps, chat, and on-demand care with hands-on support so that families can conveniently receive the care. The increasing focus of femtechs on providing convenient yet advanced healthcare is poised to play a crucial role in the femtech market growth during the forecast growth.

Global Femtech Market: Competitor Landscape

In May 2023, Sera Prognostics Inc., The Pregnancy Company® (NASDAQ: SERA), focused on improving maternal and neonatal health by providing innovative pregnancy biomarker information to doctors and patients, announced certain commercial changes and plans to optimize its strategy and commercial structure to highly focus business activities on accelerating test adoption and revenue at significantly reduced operating costs.

The key features of the market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies in the market are as follows:

• Flo Health Inc.

• Clue Blowink GmbH

• Glow Inc.

• Natural Cycles USA Corp

• Withings

• Fitbit Inc.

• Chiaro Technology Ltd.

• Joylux Inc.

• Coroflo Ltd.

• HeraMED

• Sera Prognostics

• iSono Health, Inc.

• Maven Clinic Co.

• Ovia Health

• Willow Innovations, Inc.

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Highlights of the Report