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Historical Year
Forecast Year
The global feminine hygiene products market reached a value of about USD 34.43 billion in 2023. The market is further expected to grow at a CAGR of 5% in the forecast period of 2024-2032 to reach a value of approximately USD 54.11 billion by 2032.
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Based on product type, the sanitary napkins/pads segment accounts for a major share in the industry and is expected to maintain its dominance over the forecast period. Sanitary napkins/pads provide better comfort and are easy to use compared to tampons. Meanwhile, the growing awareness regarding menstrual cups is expected to enhance its demand in the forecast period. Further, menstrual cups are eco-friendly in nature and can be reused, unlike sanitary napkins and tampons, thus, serving as a cost-effective alternative.
Region-wise, the Asia Pacific is expected to witness a robust growth over the forecast period owing to the escalating disposable incomes and the growing awareness regarding female health and hygiene. In developing nations like India and China, the demand for feminine hygiene products is increasing as the stigma regarding menstrual hygiene is now getting eliminated in the region, and people are now becoming aware of its importance.
Feminine hygiene products refer to personal care products, especially curated for women to maintain their hygiene. Being an essential commodity for women, these products range from powders and intimate washes to wipes and sanitary pads.
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Based on product type, the market is divided into:
Based on distribution channel, the industry can be segmented into:
The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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The rising awareness among consumers about hygiene is pushing the growth of the feminine hygiene products industry forward. The market is being supported by the growing initiatives by the various government and private organisations to emphasise the importance of hygiene and eliminate the taboo surrounding menstruation, particularly in developing nations. Further, the rising disposable incomes, growing retail sector, and new product launches are significantly contributing to the industry growth. Over the forecast period, the growing investments by the major players in product marketing and the rising influence of social media on consumers are expected to further boost the industry growth.
The report gives a detailed analysis of the following key players in the global feminine hygiene products market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market size attained a value of approximately USD 34.43 billion.
The market is projected to grow at a CAGR of 5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 54.11 billion by 2032.
The major drivers of the market are the rising disposable incomes, increasing hygiene awareness, growing demand from the developing regions, favourable government initiatives, and new product launches.
The key trends guiding the growth of the market include the increasing investments by the major players in marketing of feminine hygiene products and the rising consumer awareness through social media.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading product types of feminine hygiene products in the market are sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash, among others.
The significant distribution channels in the market are supermarkets and hypermarkets, convenience stores, specialty stores, retail pharmacies, and online, among others.
The major players in the global feminine hygiene products market are Kimberly-Clark Corporation, Procter & Gamble Company, Unicharm Corporation, Johnson & Johnson Services, Inc., and Edgewell Personal Care LLC, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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