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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Fantasy Sports Market Outlook
The global fantasy sports market size attained a value of about USD 27.26 billion in 2023. The market is assessed to grow in the forecast period of 2024-2032 at a CAGR of 14.2% to reach nearly USD 90.06 billion by 2032.
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Rising Popularity of Sports Leagues Boosting the Fantasy Sports Market Demand
The growing popularity of various sports leagues such as the National Football League (NFL) and Indian Premier League (IPL) is increasing the demand for fantasy sports as a crucial tool of active fan engagement, and it is increasingly deployed in various sports.
Improving internet connectivity and increasing smartphone ownership are anticipated to surge the number of gamers and positively impact the fantasy sports market growth. In addition, the rising demand for adventure-based entertainment owing to the hectic lifestyles of the young population is propelling the market growth. The illegality of gambling in various countries is also boosting the market for fantasy sports as it allows users to showcase their skills and talents.
Market Share by Region
North America Significantly Contributing to the Fantasy Sports Market Expansion
North America is significantly contributing to the overall market growth owing to the increasing number of users of various fantasy sports. The growing accessibility of high-speed internet connectivity and the rising popularity o/f sports such as football and baseball in the region are also propelling the market growth.
The integration of the latest technologies such as blockchain and artificial intelligence (AI) to provide more immersive experiences is also increasing the popularity of fantasy sports. Moreover, players in the region are developing advanced fantasy games that offer enhanced immersive experiences to fans.
In November 2023, GameOn entered into a letter of intent with Sportsology to develop a fantasy sports infrastructure that can enhance fan engagement while boosting the revenue of sports leagues and game developers worldwide.
The Asia Pacific to Healthy Growth, Aided by the Increasing Number of Fantasy Sports Users in the Region
The Asia Pacific region is witnessing robust growth owing to the increasing number of fantasy sports users in India. India is emerging as one of the biggest markets of fantasy sports owing to the increasing craze of cricket and football, bolstering the fantasy sports market expansion.
In countries like India, the increasing live-streaming capabilities, the availability of sporting content, and the development of sports infrastructure are expected to propel the market in the forecast period.
The fantasy sports market size in India is anticipated to be further aided by the increasing development of sports infrastructure and the surging digital literacy in tier-II and tier-III cities in the country. The high popularity of cricket in the country and the surge in digital payments are also fuelling the market growth. Dream11 has emerged as one of the trending fantasy sports websites in India.
Fantasy Sports: Market Segmentation
Fantasy sports, variously known as rotisserie sports or roto, are games that allow players to form a virtual team that consists of proxies of a professional sportsperson. A player can earn fantasy points based on real-life statistics of sports. The games are played using an internet connection, and teams compete with each other on the basis of statistical performance as in actual sports.
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By sport types, the fantasy sports market segmentation includes:
- Football
- Baseball
- Basketball
- Hockey
- Cricket
- Others
Based on platform, the market is bifurcated into:
- Website
- Mobile Application
The market can be broadly categorised on the basis of its demographics into:
- Under 25 Years
- 25-40 Years
- Above 40 Years
The EMR report looks into the regional markets of fantasy sports like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Market Share by Sports Type
As per the fantasy sports market analysis, the fantasy football market size is significantly expanding amid the growing demand for immersive and engaging sports experiences by fans. Fantasy football also facilitates cognitive development, critical thinking, decision making, and problem-solving abilities, significantly boosting its popularity. The development of various fantasy leagues that enhance the experience of watching football is also likely to bolster the market in the coming years.
Apart from this, the fantasy cricket market is expected to experience a significant growth in the coming years. This can be attributed to the growing shift towards online gaming, the high craze of the sport in Southeast Asia, and the exploding popularity of leagues like the IPL.
Introduction of Various Virtual Innovative Fantasy Sports Events to Propel the Market Growth
The introduction of various innovative virtual events like quizzing, new launches, and the addition of new sports by the leading companies to ensure user engagement are some leading fantasy sports market trends. Moreover, the rise of new content creators and streamers is increasing the popularity of fantasy sports. The launch of various innovative fantasy game apps by leading players is expected to further strengthen the growth of the market in the coming years.
The emergence of indigenous online games, which celebrate regional culture and characters, is also anticipated to propel the market growth of fantasy sports. Increasing investments in celebrity endorsements by leading companies are surging awareness regarding fantasy sports and leagues, further augmenting the market.
Although the market growth can be hindered by the ban of fantasy sports in various regions, it is expected to recuperate in the forecast period as clear guidelines are being set by governments and operators on the esports and online betting markets.
Advancements in technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are also anticipated to propel the fantasy sports market development in the coming years. AR and VRÅ› enables fans to create virtual hangouts and increase profitability of key players while enhancing overall experiences of fans.
Key Global Fantasy Sports Market Players
The report presents a detailed analysis of the following key players in the market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Marzen Media LLC d/b/a FantasyPros.com
- Gambling.com Group Limited
- Fantrax
- GoodGamer Corp.
- Rotoworld
- FanDuel Group
- DreamSport
- Quadronica SRL
- NFL Enterprises LLC
- DraftKings Inc.
- NBC Universal
- Paramount
- Yahoo Fantasy Sports LLC
- Dream Sports Group
- RealTime Fantasy Sports, Inc.
- Low 6 Limited
- Sorare, SAS
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Sports Type |
|
| Breakup by Platform |
|
| Breakup by Demographics |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 27.26 billion.
The market is projected to grow at a CAGR of 14.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 90.06 billion by 2032.
The major market drivers include the rising popularity of sports leagues, the increasing smartphone ownership, and the growing accessibility to high-speed internet.
The key trends fuelling the market expansion include various innovative events to enhance user experience, the launch of new sport fantasy apps, and increasing investments in celebrity endorsements by leading companies.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The major sports types considered in the market report are football, baseball, basketball, hockey, and cricket, among others.
The different platforms in the market are website and mobile application.
The several segments based on demographics considered in the fantasy sports market report are under 25 years, 25-40 years, and above 40 years.
The major players in the market are Marzen Media LLC d/b/a FantasyPros.com, Gambling.com Group Limited, Fantrax, GoodGamer Corp., Rotoworld, FanDuel Group, DreamSport, Quadronica SRL, NFL Enterprises LLC, DraftKings Inc., NBC Universal, Paramount, Yahoo Fantasy Sports LLC, Dream Sports Group, RealTime Fantasy Sports, Inc., Low 6 Limited, and Sorare, SAS.
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