Global Eyelash Serum Market Report and Forecast 2024-2032

Global Eyelash Serum Market Size

The global eyelash serum market size reached approximately USD 871.51 million in 2023. The market is further projected to grow at a CAGR of 6.0% between 2024 and 2032, reaching a value of USD 1389.05 million by 2032.

Key Trends in the Market

Eyelash serum refers to a beauty product used on eyelashes to stimulate hair follicles for promoting growth and making natural lashes longer and thicker. They are a popular alternative to eyelash extensions and contain castor oil, peptides, biotin, pumpkin seed extract, panthenol, and hyaluronic acid, among other ingredients.

• The rising investments by the key players of the market towards promotion and product enhancement are bolstering the eyelash serum market growth. The expansion of the natural eyelash serum lines by various companies in order to meet the growing demands of the consumers allows them to maximise their market value and stay ahead of the competition.

• The growing awareness about the various advantages associated with the utilisation of eyelash serums is supporting the market expansion. The serum nourishes the lashes, allowing them to sprout again, providing darker and fuller eyelashes. Moreover, the simplicity of the application process allows the entire process to finish within seconds with a quick swipe.

• The increasing awareness about the relatively economical nature of eyelash serums as compared to getting eyelash extensions on a regular basis is bolstering the product demand in various regions across the globe. Additionally, eyelash serums eliminate the hassle of putting on fake eyelashes with glue.

Global Eyelash Serum Market Analysis

On the basis of type, the market is divided into lash primer, serum containing prostaglandins, and serums containing peptides. Based on distribution channel, the market is segregated into hypermarkets and supermarkets, speciality stores, and online, among others.

On the basis of region, the eyelash serum market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• L'Oréal S.A.  

• Shiseido Co Ltd. 

• Christian Dior SE 

• ROCASUBA, Inc. 

• Grande Cosmetics LLC 

• e.l.f. Cosmetics, Inc. 

• Pacifica Beauty LLC 

• Harpar Grace International Limited 

• Olaplex, Inc 

• Skin Research Laboratories  

• Others

Market Share by Distribution Channels

Online distribution channels are anticipated to account for a significant eyelash serum market share over the forecast period. This growth can be attributed to the availability of multiple products and brands across online retail platforms. The easy checkout and hassle-free shopping experience offered by online distribution channels combined with lucrative discounts and schemes are bolstering the popularity of online shopping. Moreover, while shopping online consumers also get the benefit of privacy and time while the ingredient list allows them to select the eyelash serum most suitable to their skin type.

Market Share by Region

The Asia Pacific is anticipated to witness significant growth in the coming years owing to the growing spending power of the consumers in the region and prominent presence of various eyelash serum manufacturers and distributors such as Shiseido. The changing beauty and fashion trends and increasing product promotion by beauty and lifestyle influencers and content creators is bolstering the eyelash serum market demand in the Asia Pacific. Increasing celebrity endorsements in the region are further supporting the market expansion.

Competitive Landscape of Global Eyelash Serum Market

L'Oréal S.A., headquartered in Clichy, France, is one of the largest cosmetic companies involved in the development of skin care products, makeup, perfume, sun protection, and eyelash serum, among others. The company’s brand portfolio includes Maybelline New York, Ralph Lauren, and Garnier, among others.

Shiseido Co Ltd., headquartered in Tokyo, Japan, is a multinational cosmetic company involved in the manufacture and distribution of perfumes, hair care, skin care, makeup, and eyelash serums, among others. Their distinctive products are developed using both innovation and history.

Christian Dior SE, headquartered in Paris, France, is involved in the distribution and production of consumer goods jewellery, cosmetics, perfume, clothing, wines, and watches, among others. The company distributes their products through licensed distributors and company owned shops across Japan, Europe, the United States, and the Asia Pacific.

Other eyelash serum market players include ROCASUBA, Inc., Grande Cosmetics LLC, e.l.f. Cosmetics, Inc., Pacifica Beauty LLC, Harpar Grace International Limited, Olaplex, Inc, and Skin Research Laboratories, among others.

Key Highlights of the Report