Global Exercise Bike Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Exercise Bike Market Overview

The exercise bike market is expanding quickly due to an increasing emphasis on at-home fitness. These bikes provide low-impact workouts that reduce the risk of injury and aid in weight control, significantly benefiting cardiovascular health. Their affordable price and compact design make them a great substitute for traditional gym memberships. Exercise bikes come with features like adjustable resistance and pre-programmed programs to cater to a range of fitness levels. They are usually less expensive and easier to maintain than other types of fitness equipment. Additionally, they lessen stress and elevate mood, both of which promote mental wellness.

The 2023 World Obesity Atlas projects obesity rates will rise from 14% to 24% by 2035, affecting around 2 billion people. As obesity becomes a more pressing issue, many are turning to exercise bikes for their effective, low-impact workouts that help with weight management and overall fitness, driving the exercise bike industry growth.

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Exercise Bike Market Growth

The exercise bike market growth is driven by many factors, including the increasing rates of global obesity, greater awareness of health and fitness, and the rising popularity of home workouts. Advances in technology, sedentary lifestyles, and favourable government policies also contribute to this demand. Moreover, the ageing population, higher disposable incomes, new fitness trends, and the attraction of customisable options all contribute to the growing exercise bike market opportunities.

Modern exercise bikes often come equipped with advanced technology, such as touchscreens, virtual classes, and connectivity with fitness apps. As indicated by the Australian Bureau of Statistics, the proportion of young individuals meeting physical activity guidelines reached 5.6% in 2022, marking a more than twofold increase from 1.9% in 2017–18 in Australia. This is driving the exercise bike market revenue. In addition to improving motivation and engagement, this trend caters to tech-savvy people.

Industry News

June 2024

Zwift launched the Zwift Ride, a budget-friendly smart bike that combined the Wahoo Kickr Core Zwift One trainer with a complete bike setup, including handlebars, frame, and drivetrain. This solution makes home workouts easier and extends bike component life.

June 2023

Xiaomi launched the MIJIA Electric Exercise Bike in China, an indoor bike that generated power to charge phones while in use. It featured a 20W dual-coil wireless charger that converted cycling energy into electrical power, supporting phone charging at 60rpm and above, with a maximum output over 50W.

Exercise Bike Market Trends

Incorporation of Cutting-Edge Technology

The exercise bike market dynamics and trends are driven due to the rapid integration of advanced technology, transforming conventional bikes into smart fitness devices. The user experience on these contemporary exercise bikes has been substantially enhanced with the addition of interactive screens, virtual training programs, and real-time performance tracking. These components include entertaining workouts, contact with fitness apps and online groups, and personalised training plans. Recent innovations include heart rate monitors, power meters, and cadence sensors that offer comprehensive exercise feedback. Virtual reality (VR) and augmented reality (AR) are becoming more and more popular due to their capacity to offer interesting workout experiences. Modern exercise bikes come with on-demand and live-streaming programs that support group workouts at home and increase user engagement. The demand from consumers for exercise bikes is rising because of these improvements. In May 2024, Saga made the HoloBike public. It offers a realistic and engaging virtual reality experience without the need for goggles because of state-of-the-art holographic technology. Exercise bike sales have significantly increased due to the HoloBike's 4K stereoscopic light-field display, which provides a 3D perspective that closely resembles actual movement.

Integration of Wellness and Health Monitoring Features

The exercise bike market is growing by adding technologies that measure health and wellness to its models. Current models are equipped with sensors that measure and record data in real-time, such as heart rate, calories, and breathing rate. Higher-end versions add body composition analysis, sleep tracking, and stress management tools to these features to give a complete assessment of health. These developments enable consumers to keep track of their progress and make more informed workout program selections. These days, several exercise bikes are linked to health and fitness apps, facilitating data integration, and enabling customised recommendations. The emphasis on state-of-the-art health features is increasing customer happiness and propelling the demand for exercise bike market. Furthermore, for long-term weight management that works, the American Diabetes Association recommends going above and beyond the recommended levels of activity. According to 2022 Gov UK research, 63.1% of adults in England are 16 years of age and overachieve or exceed recommended levels of physical activity. This is leading to an increase in the sales of exercise bikes as more people choose to utilise them for both home and gym use.

Opportunities in the Exercise Bike Market

Emphasis on Personalisation and Customisation

Exercise bike market revenue is increasingly being driven by personalisation and customization. Manufacturers are creating motorcycles with features that are changeable and customisable in response to consumer demand for equipment that is tailored to their demands. To accommodate different body shapes and training objectives, these have adjustable handles, chairs, and resistance levels. Customised exercise plans and intelligent equipment that analyses and modifies exercise routines in response to user data are becoming standard. Moreover, customisation offers alternatives for various colours and patterns. This emphasis on tailoring fitness experiences enhances user satisfaction and engagement. For example, Wattbike has introduced the Proton, a highly versatile smart bike designed for fitness enthusiasts. The Proton features easy, tool-free adjustments, enabling users to effortlessly customise their position and fine-tune their workouts to meet their personal training objectives.

Exercise Bike Market Dynamics

The exercise bike market is experiencing growth as consumers' disposable incomes rise, allowing them to invest in better-quality bikes and home fitness equipment. Improved living standards drive spending on premium products with enhanced features. The expansion of digital fitness platforms, offering virtual and personalised workouts, boosts the market's appeal. Additionally, the ageing population is increasing the demand for low-impact exercise options, making exercise bikes a popular choice for maintaining fitness. As per the 2023 World Obesity Atlas, the United States is projected to experience a 2.1% annual rise in adult obesity from 2020 to 2035, with overweight issues expected to impact the national GDP by 4.0% until 2035. This trend is driving the demand of exercise bike market as the prevalence of sedentary lifestyles due to office work and leisure activities creates a need for indoor exercise options.

The market is highly competitive, with companies continually innovating to set their products apart. As consumer preferences shift towards multifunctional, smart equipment with integrated health monitoring and app connectivity, manufacturers are adapting their offerings to meet these demands. Precor, a leading provider of top-tier fitness solutions, has announced a new Sourcewell cooperative purchasing contract, effective through 2028. This contract streamlines access to Precor’s extensive product range, including cardio, strength, functional training, and connected fitness solutions, for universities, high schools, parks and recreation departments, and police and fire departments across North America. The partnership allows these agencies to bypass lengthy procurement processes and directly access Precor’s premium fitness products through a pre-approved contract.

Market Restraints

The exercise bike market has various obstacles. The profit margins of a business are impacted by lower pricing brought on by intense rivalry and market saturation. While consumer expenditure on fitness gear may decline during recessions, pricey innovations are sometimes required to keep up with changing trends and technology breakthroughs. Health issues, space limitations, and regulatory regulations can all impact consumer safety and interest while also increasing complexity and expense.

Price sensitivity may limit the market for premium versions. Shipment delays as well as other problems with distribution and logistics lead to more barriers. To overcome these challenges and ensure continued growth, and companies must place a high priority on resource management, tactical innovation, and targeted advertising.

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Exercise Bike Industry Segmentation

The EMR’s report titled “Exercise Bike Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Recumbent Exercise Bike
• Upright Exercise Bike

Market Breakup by End Use

• Home Consumers
• Gyms/Health Clubs
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Exercise Bike Market Share

By Product Type Analysis

Recumbent exercise bikes relieve pressure on the hips and lower back because of their padded seats and backrests. They are perfect for people recovering from accidents or with joint problems because of their low pedal height and reclining posture, which reduces strain on knees and joints. The low height makes it easier for elderly persons to get on and off, and the robust design lowers the risk of falls. In addition to being comfortable, these bikes offer a demanding aerobic workout that helps burn calories.

Because upright exercise bikes mimic the stance of a regular bike rider, they target the upper and core muscles more intensely. They are appropriate for home gyms and smaller spaces. Upright bikes provide a range of resistance levels and workout intensities, making them ideal for several demanding workouts. Weight-bearing activity, which can increase bone density and strength, is supported by an upright posture. 

By End-Use Analysis

Exercise bikes offer home users flexibility to work out any time, eliminating gym travel and accommodating various schedules, which supports regular exercise and time savings. They are cost-effective, avoiding ongoing gym fees and travel expenses. Home workouts also provide privacy, customisation, and accessibility for all fitness levels.

Exercise bikes are space-efficient, allowing gyms to fit more equipment and serve more members. They require less maintenance and reduce upkeep costs. Offering various bike types caters to diverse preferences, enhancing gym appeal. Their popularity, potential for high revenue through premium features, and use in group classes further boost income.

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Exercise Bike Market Regional Insights

Europe Exercise Bike Market Analysis

Europe currently holds the largest demand for exercise bikes, with Germany, Italy, and France being key players in the sector. In Germany, the demand is driven by a report from the DSSV, indicating that as of June 30, 2023, 10.7 million people were actively working out in gyms across the country driving the growth of the exercise bike market. According to the WHO's 2022 Europe Obesity Report, obesity and overweight are responsible for over 1.2 million deaths annually in the WHO European Region, ranking fourth after high blood pressure, dietary risks, and tobacco use, and accounting for more than 13% of total deaths. These conditions are also a major factor in disability, representing 7% of total years lived with disability (YLDs) in the region. This health crisis boosts the demand for exercise bikes as part of fitness and weight management strategies, providing an accessible, low-impact option for cardiovascular exercise and overall health improvement.

North America Exercise Bike Market Trends

The North American exercise bike market value is set for substantial growth, led by prominent brands such as Nautilus Inc., Technogym SpA, and Peloton Interactive, Inc. The region's strong focus on personal health and wellness drives demand, with exercise bikes favoured for their space efficiency, affordability, and ability to offer a full workout at home. Advancements such as smart bikes with interactive features and virtual classes are driving market growth by appealing to fitness enthusiasts who want engaging and personalized workout experiences. With the CDC reporting that four out of ten Americans are affected by obesity, exercise bikes are gaining popularity for their versatility and ability to accommodate various fitness levels, making them a convenient choice for improving health at home.

Asia Pacific Exercise Bike Market Insights

In India, companies like PowerMax Fitness, Fitkit, and Decathlon demonstrate the growing exercise bike market share in the Asia-Pacific region. This growth is driven by increased health awareness, busy urban lives, and advancements in technology. Economic progress and higher disposable incomes further fuel demand, along with a diverse array of product options. Recent statistics from 2022 reveal a significant rise in obesity rates, with 44 million women affected. In that year, India ranked 182nd out of 197 countries for obesity among women and 180th for men, highlighting the growing demand for exercise bikes. Government health initiatives and a growing fitness culture are further propelling growth in the exercise bike industry.

Latin America Exercise Bike Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is a high demand for gym equipment. The Latin American exercise bike market is growing due to rising health awareness, urbanisation, economic improvement, and technological advancements. In September 2024, Fitness distribution company Grupo Multi, a creative and diverse Brazilian corporation, and Freemotion established a strategic relationship. Freemotion’s position in the Brazilian fitness sector has grown significantly because of this partnership. The alliance expands Grupo Multi's offering to include the whole line of Freemotion strength and cardio equipment as well as iFIT content subscriptions. The exercise bike industry revenue is being driven by Grupo Multi's positioning as the most comprehensive fitness solution supplier in Brazil, serving all market segments.

Middle East and Africa Exercise Bike Driving Factors

Africa's fitness business is expanding quickly due to rising health consciousness, urban lifestyles, and at-home exercises. Exercise bikes with cutting-edge features and connectivity are in great demand, and this is propelling the growth of the exercise bike market. The Bonga Power cycle, a stationary cycle that produces power, was introduced in June 2021. The stationary cycle, known as the Bonga Power cycle, enables users to pedal to generate energy that is then used for basic requirements, such as lighting houses, charging cell phones, and powering radios and televisions, all while providing an opportunity for users to be active and healthy.

Competitive Landscape

Market players are focused on offering a wide range of exercise bikes, treadmills, ellipticals and other gym and home exercise equipment. The companies emphasise advanced technology and high-quality products, serving both commercial and home markets with smart, user-focused features.

Key Industry Players

Icon Health & Fitness, Inc.: Founded in 1994 and based in Logan, Utah, Icon Health & Fitness is a top global fitness equipment provider. Known for its innovation, the company offers exercise bikes, treadmills, and ellipticals with advanced technology to enhance user experience.

Precor Incorporated: Established in 1980 and headquartered in Woodinville, Washington, Precor specializes in high-quality fitness equipment. Renowned for its innovative treadmills, ellipticals, and exercise bikes, the company focuses on user-friendly designs and superior performance for both commercial and home use.

TECHNOGYM S.p.A: Founded in 1983 and based in Cesena, Italy, TECHNOGYM is a leading global brand in fitness equipment. Known for its high-end exercise solutions and smart technology, the company serves commercial and home markets with a focus on innovation and premium quality.

Other key players in the global exercise bike market report include Nautilus Inc. among others.

Recent Developments

March 2024

Xponential+ launched CycleBar on its XR app for Meta's Quest 3 headset, advancing virtual fitness by combining CycleBar's dynamic rides with mixed reality. This innovation revitalizes stationary bikes at home or in the gym, as it’s compatible with any spin bike.

November 2022

Garmin announced its Tacx NEO Bike Plus, featuring a realistic road feel, simulated gradients, and improved virtual shifting. Fully adjustable, it was designed for multiple users and, when paired with the Tacx Training app, offered structured workouts and immersive global rides.