The Europe television market reached around USD 31.42 Billion in 2025. The market is projected to grow at a CAGR of 2.60% between 2026 and 2035, reaching almost USD 40.61 Billion by 2035.
Base Year
Historical Period
Forecast Period
In 2020, 6.6 million smart TV sets were sold in Germany.
TVs with over 65 inches of screen size are expected to become increasingly popular among consumers.
Online distribution channels are expected to become popular among consumers over the forecast period.
Compound Annual Growth Rate
2.6%
Value in USD Billion
2026-2035
*this image is indicative*
Television viewing has increasingly become a connected experience across multiple European countries, with over 70% of consumers in Italy, the UK, Germany, and France watching TV shows on internet-enabled television sets. Smart TVs are extremely popular in Germany, Italy, and the UK, while most of the French population uses set-top boxes to watch TV.
A large number of European consumers use their TV sets to access video-on-demand (VOD) content, which can be further divided into BVOD, SVOD, and AVOD. The desire for a greater variety and quality of content makes broadcaster VOD and subscription VOD popular in Germany, while France exhibits a higher preference for BVOD over SVOD. Over the forecast period, an increasing number of SVOD consumers are expected to switch to AVOD because of quality content at free rates.
Better sound quality, large size screens, simple user interface, and a better user experience are prompting Europeans to switch to connected television sets over conventional TVs. A shared viewing experience is another advantage of owning a connected television, which is expected to sustain and drive its popularity in the coming years.
Consumers using connected TVs find targeted advertising campaigns to be extremely useful and relevant to their personal interests, which further influences their various purchase decisions.
Europe Television Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Country
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LED TVs are expected to remain one of the leading segments, as market players introduce technologically advanced models of LED TV sets with high pixel quality and screen size.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Key players in the market are focusing on developing innovative smart TVs that feature interactive capabilities such as remote cursor and voice input, among others.
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The market reached nearly USD 31.42 Billion in 2025.
The market is projected to grow at a CAGR of 2.60% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 40.61 Billion in 2035.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The different regions covered in the market report are Germany, the United Kingdom, France, and Italy, among others.
The key market players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd Cello Electronics UK Ltd., KONKA Group Co. Ltd., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Metz Consumer Electronics GmbH, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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