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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Europe Television Market Size

The Europe television market reached around USD 30.62 billion in 2024. The market is projected to grow at a CAGR of 2.6% between 2025 and 2034, reaching almost USD 38.87 billion by 2034.

Europe Television Market Outlook

  • In 2020, 6.6 million smart TV sets were sold in Germany.
  • TVs with over 65 inches of screen size are expected to become increasingly popular among consumers.
  • Online distribution channels are expected to become popular among consumers over the forecast period.

Europe Television Market Growth

Television viewing has increasingly become a connected experience across multiple European countries, with over 70% of consumers in Italy, the UK, Germany, and France watching TV shows on internet-enabled television sets. Smart TVs are extremely popular in Germany, Italy, and the UK, while most of the French population uses set-top boxes to watch TV.

A large number of European consumers use their TV sets to access video-on-demand (VOD) content, which can be further divided into BVOD, SVOD, and AVOD. The desire for a greater variety and quality of content makes broadcaster VOD and subscription VOD popular in Germany, while France exhibits a higher preference for BVOD over SVOD. Over the forecast period, an increasing number of SVOD consumers are expected to switch to AVOD because of quality content at free rates.

Better sound quality, large size screens, simple user interface, and a better user experience are prompting Europeans to switch to connected television sets over conventional TVs. A shared viewing experience is another advantage of owning a connected television, which is expected to sustain and drive its popularity in the coming years.

Consumers using connected TVs find targeted advertising campaigns to be extremely useful and relevant to their personal interests, which further influences their various purchase decisions.

Europe Television Market

Europe Television Industry Segmentation

Europe Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

  • Offline
  • Online

Market Breakup by Country

  • United Kingdom
  • Germany
  • France
  • Italy
  • Others

Europe Television Market Share

Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LED TVs are expected to remain one of the leading segments, as market players introduce technologically advanced models of LED TV sets with high pixel quality and screen size.

Leading Companies in the Europe Television Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.

  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd
  • Cello Electronics UK Ltd.
  • KONKA Group Co. Ltd.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Metz Consumer Electronics GmbH
  • Others

Key players in the market are focusing on developing innovative smart TVs that feature interactive capabilities such as remote cursor and voice input, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd
  • Cello Electronics UK Ltd.
  • KONKA Group Co. Ltd.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Metz Consumer Electronics GmbH
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market reached nearly USD 30.62 billion in 2024.

The market is projected to grow at a CAGR of 2.6% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 38.87 billion in 2034.

The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.

The different distribution channels of television in the market include offline and online.

The different regions covered in the market report are Germany, the United Kingdom, France, and Italy, among others.

The key market players are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd Cello Electronics UK Ltd., KONKA Group Co. Ltd., Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), and Metz Consumer Electronics GmbH, among others.

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