Europe Tablet Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Europe Tablet Market Growth

Overall, participation in online education saw an increase in 2023 compared to the previous year. The highest levels of interest in online education were recorded in Finland (50%), Spain (42%), and both Sweden and the Netherlands (40%). The demand for tablets has significantly surged, largely due to the growing trend towards online learning. This shift has been propelled by various factors, including advancements in technology, evolving educational methodologies, and global occurrences such as the COVID-19 pandemic. The increasing need for tablets in online education can be attributed to their adaptability, portability, and capacity to accommodate a diverse array of educational applications. As digital learning continues to progress, tablets are anticipated to assume a more prominent role in the educational sector in the forecast period.

Europe stands as a significant player in the global retail e-commerce arena, ranking as the third largest market worldwide. In 2023, the region generated impressive total revenues amounting to approximately USD 631.9 billion. This robust figure underscores the growing importance of online shopping in the European economy and reflects changing consumer behaviours that increasingly favour digital transactions over traditional retail methods. Additionally, the European retail e-commerce market is poised for substantial growth. With an anticipated annual growth rate of 9.31%, projections indicate that by 2027, e-commerce sales in Europe could soar to an estimated USD 902.3 billion. This growth trajectory highlights not only the resilience of the e-commerce sector but also the evolving preferences of consumers who are increasingly turning to online platforms for their shopping needs.

Key Trends and Developments

Rising focus on remote work and learning; the development of advanced displays; technological advancements and innovations; and the growing focus on sustainability are driving the Europe tablet market expansion

April 2024

OnePlus confirmed that its mid-range Android tablet, OnePlus Pad Go, was set to go on sale in Europe from April 2023. The tablet boasts a 2408 x 1720 and 11.5 inch LCD panel with a 90 Hz refresh rate and is powered by a MediaTek Helio G99 chipset.

August 2023

T-Mobile collaborated with Google and added a 5G Android tablet to its T Phone range. The tablet was launched across ten markets, including Austria, Czech Republic, Croatia, Hungary, northern Macedonia, Montenegro, Poland, and Slovakia.

March 2020

remarkable announced the launch of its advanced and world’s thinnest paper tablet, reMarkable 2, available for pre-order at remarkable.com for EUR 399. The tablet features the ability to convert handwritten notes into text while offering options for sharing, annotating, sharing, and searching documents.

Growing Demand for Mobile Learning and Working

With the growing demand for mobile working and learning, the demand for tablets is significantly increasing as they are lightweight, boast extensive battery life, and provide enhanced flexibility and convenience.

The Development of Advanced Display Technologies

The development of advanced, robust, and durable display technologies, including flexible OLED screens, to offer excellent display quality is expected to aid the market expansion in the forecast period.

Technological Advancements and Innovations

Technological advancements and innovations are leading to the development of foldable tablets equipped with advanced security features and cameras to ensure the safety and security of data and provide users with high-quality videos and images.

Rising Emphasis on Sustainability

With the growing environmental consciousness, key players are emphasising sustainability in tablet designs and using energy-efficient components and eco-friendly materials to reduce environmental footprint and deliver exceptional performance.

Europe Tablet Market Trends

The market is benefitting from the rising trend of remote work and education. Due to their convenience, portability, versatility, and compact size, tablets are increasingly preferred as alternatives to laptops. The cost-effectiveness of tablets is also boosting their adoption for remote work and online education. Moreover, the integration of advanced technologies like artificial intelligence in tablets to enhance users’ experiences while optimising battery life and performance is anticipated to fuel the market development.

Europe Tablet Industry Segmentation

Europe Tablet Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

• Android
• iOS
• Windows

Market Breakup by Screen Size

• 8 Inch
• 8 Inch and Above

Market Breakup by End-Use

• Consumer
• Commercial

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Country

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Tablet Market Share

Based on the screen size, the market is segmented into 8 inch and 8 inch and above. The 8 inch and above segment is projected to grow at a CAGR of 3.7% during the forecast period of 2024-2032. Tablets featuring screens measuring 8 inches or larger have gained significant popularity in both consumer and commercial sectors, attributed to their adaptability and improved user experience.

Leading Companies in the Europe Tablet Market

Major players are focusing on technological advancements and product innovation to gain a competitive edge in the market.

• Apple Inc.
• Lenovo Group Ltd.
• Samsung Electronics Co. Ltd.
• AsusTek Computer Inc.
• LG Corporation
• Acer Inc.
• Xiaomi Group
• Nokia Corporation
• Hewlett Packard Enterprise Development LP
• Microsoft Corporation
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.