Europe Swimwear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Europe Swimwear Market Growth

According to the State of the Climate in Europe Report, temperatures in Europe increased at more than double the global average from 1991 to 2021, averaging an increase of +0.5 °C per decade, the highest rate among all continents. Notably, all of Europe’s ten warmest years on record have occurred since 2000, with the five warmest years since 2014, contributing to a rise in swimming participation. Additionally, the EU is a significant exporter and re-exporter of swimwear. In 2022, the EU exported swimwear products valued at EUR 1.6 billion, an increase from EUR 1.14 billion during the historical period. The EU swimwear export market grew at an average annual rate of 7% during the historical period, with Germany (EUR 303 million) and Italy (EUR 244 million) being the largest exporters in 2022. This is facilitating the Europe swimwear market expansion.

Europe is a significant player in the global swimwear industry. During the historical period, the value of swimwear imports into Europe experienced an average annual growth rate of 6.11%. As awareness of the physical and psychological benefits of recreational sports and a healthy lifestyle continues to rise, the demand for various types of sports apparel is anticipated to grow in the forthcoming years, thereby driving the Europe swimwear market development.

Key Trends and Developments

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Europe Swimwear Market Trends

The market is witnessing consistent growth, fuelled by an increasing consumer appetite for both performance-driven and stylish products. Notable trends include a heightened interest in sustainable and eco-friendly swimwear, as consumers actively seek options crafted from recycled materials such as recycled nylon and polyester. This is driving the Europe swimwear market development. The popularity of athleisure and active swimwear is on the rise, with consumers emphasising comfort and versatility for both aquatic activities and casual outings.

There is an increasing focus on inclusive sizing and diverse designs, accommodating a broader spectrum of body types. The expansion of online retail continues to enhance convenience and provide access to a wide array of brands. This is also favourably shaping the Europe swimwear market dynamics. Seasonal trends also play a significant role in shaping the market, with fashion-forward designs mirroring contemporary colours, patterns, and celebrity endorsements. The burgeoning wellness and fitness movement further amplifies the demand for swimwear.

Europe Swimwear Industry Segmentation

Europe Swimwear Market Share

Based on type, the market is segmented into women’s swimwear, men’s swimwear, and goggles and swim caps. Women’s swimwear is projected to grow at a CAGR of 5.4% during the forecast period of 2025-2034. This can be attributed to the availability of women’s swimwear in diverse styles, functionalities, and price ranges and the growing focus on body inclusivity.

Leading Companies in the Europe Swimwear Market

Other players included in the Europe swimwear market report are Nike, Inc., Arena S.p.A, Puma SE, Jockey International Inc., Triumph Intertrade AG, and La Perla Global Management Limited, among others.