Europe Stevia Market Report and Forecast 2024-2032

Europe Stevia Market Outlook

The Europe stevia market attained a value of nearly USD 116.70 million in 2023. It is expected to grow further in the forecast period of 2024-2032, growing at a CAGR of 10.7%.

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The Europe stevia market is being aided by the growing global industry. The global market is expected to grow at a CAGR of 8.4% to reach a value of USD 844.20 million.

Europe is a leading regional market for stevia, globally after the Asia Pacific. The continent accounts for over a fifth of the global industry in terms of consumption and is being driven by the accelerating year-on-year use of stevia in the region. Since it accounts for only a small percentage of the global output of the natural sweetener, it imports stevia leaves to meet the rising domestic demand. The imported leaves are then processed into pure stevia sweeteners. The growing consumer interest and increase in investments and innovations by the companies involved are further aiding the Europe stevia market. Europe, along with the Asia Pacific was the leading region for the launches of foods and beverages containing the natural sweetener as an ingredient. The two regions were followed by Latin America and North America as major markets for stevia as well as in the number of foods and beverages product launches, which were comprised of the natural sweetener.

Globally, the industry is being driven by the growing demand for low calorie and natural sweeteners. With rising cases of obesity and diabetes, the governments and other local bodies are increasingly encouraging the use of natural sweeteners like stevia. Their expanding applications in the sports and energy sector is propelling the industry forward. The natural sweetener is also finding rising application in non-food sectors like cosmetics and personal care sector in products like toothpaste, mouthwash, and lip balms, among others. Currently, the Asia Pacific is the largest stevia market, with China producing almost 90% of the natural sweetener in the region. Latin America and North America are also significant markets for the natural sweetener. Stevia is indigenous to Latin America countries like Brazil and Paraguay, which are also the major markets for the substance in the Latin America region.

Properties and Applications

Stevia is a zero-calorie natural sweetener produced from the leaves of Stevia rebaudiana, native to Paraguay and Brazil. It is used as a sugar-substitute, deriving its sweetness from its active compound, steviol glycosides, which are 30-150 times sweeter than sugar. According to the extract types, it is available as leaves, liquid, or powder.

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It finds extensive application in the following sectors:

• Food and Beverages
• Dairy
• Oral Care
• Pharmaceutical 
• Others

The EMR report also looks in-depth into the regional markets in Europe like Germany, France, the United Kingdom, and Spain, among others.

Market Analysis

The Europe stevia market is being driven by its thriving food and beverage industry along with a rising awareness about diseases related to sugar consumption. The increasing rates of obesity, leading to people seeking out healthier alternatives to sugar, is also aiding the Europe stevia market. The industry is also finding further impetus for its growth in the increasing consumer interest in innovative and healthy products. Being a natural sweetener, stevia is witnessing a greater adoption of its use as the consumers are seeking out natural or organic products and moving away from artificial sweeteners. The rising innovations in ready-made meals, soft drinks, and dairy products, with major players investing further on R&D undertakings, are acting as a catalyst for the Europe stevia market. The natural sweetener is finding expanding use in RTD tea, fruit drinks, and carbonated soft drinks as consumers are looking for low or no sugar, natural alternatives.

The Europe stevia market is also being driven by favourable government policies and regulatory clearances. European countries like Finland, Hungary, France, Norway, UK, and Ireland have implemented taxes on sugary beverages. France has also implemented taxes on drinks containing artificial sweeteners, thus, pushing the Europe stevia market further forward. Romania, too, is looking to introduce taxes for sugary foods and beverages. In the EU, steviol glycosides are authorised to be used as food additives under the European Union under Annex II of Regulation (EC) 1333/2008. The regulation controls the amount of stevia that can be added to food and beverage products like tea, instant coffee and cappuccino, fruit drinks, flavoured beverages, beer, and other alcoholic drinks.

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Competitive Landscape

The report provides a detailed insight into the following key players in the Europe stevia market, covering their competitive landscape, capacity, and latest developments like mergers and acquisitions, expansions of capacity, and plant turnarounds:

• HSWT France SAS
• Cargill, Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company
• Ingredion Incorporated
• Stévial
• Others

The EMR report gives an in-depth look into the Europe stevia market by providing an assessment based on the Porter’s Five Forces model along with a SWOT analysis. It also looks into the other global markets like North America, Asia Pacific, Latin America, and the Middle East and Africa.

Key Highlights of the Report