Europe Sports Nutrition Market Report and Forecast 2024-2032

Europe Sports Nutrition Market Size

The Europe sports nutrition market size reached USD 11.77 billion in 2023. The market is expected to grow at a CAGR of 6.60% between 2024 and 2032, reaching USD 21.09 billion by 2032.

Europe Sports Nutrition Market Outlook

• According to the UK government, approximately 45 million individuals participated in men's domestic and international matches during the 2022 to 2023 season.

• According to the World Bank, 14–65-year-olds constituted 63% of the Europe population in 2022.

• As per the UK Government, the average household weekly expenditure on food and non-alcoholic drinks was GBP 62.2 in 2022.

Europe Sports Nutrition Market Growth

Growth In the Sports Nutrition Market in Europe is led by sports drinks since they have on-the-go mobility and replenish fluids, electrolytes, and carbohydrates.

Sports nutrition products are available in various forms, in order to improve the athlete’s performance and contribute to increased muscle mass and strength while allowing for a faster recovery period from exercise. These are forms like powders, pills, and liquids containing vitamins, minerals, and amino acids that enhance performance levels and accelerate the recovery of muscles. Certain products are customized to suit specific training needs or dietary plans offering targeted nutrition.

Growth in the sports nutrition market in Europe comes owing to product development and influencer marketing. As of November 2023, the famous sports drink brand ‘Gatorade’ reentered the sports drinks market in a bid to compete for market share with major players such as the Coca-Cola-owned ‘Powerade’.

Alternatively, sports drinks serve as replacements for taken up by physical activities which helps in reducing fluids, electrolytes as well as carbohydrates. Unlike sports foods and many forms of supplements, sports drinks are available in various forms, including ready-to-consume bottles, powders, and concentrates. These beverages offer adequate electrolytes and help prevent dehydration in the body during workouts while replenishing utilized energy.

Europe Sports Nutrition Market Segmentation

Europe Sports Nutrition Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Sports Food

• Sports Drinks

• Sports Supplements
  • Protein Supplements
  • Vitamins
  • Minerals
  • Amino Acids
  • Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Segmentation by Region

• United Kingdom

• Germany

• Italy

• France

• Others

Europe Sports Nutrition Market Share

Growth in the sports nutrition market in Europe is due to the rapidly growing online distribution channels because they provide consumers with many choices and convenience at often competitive prices. Consumers can easily compare products, read reviews, and make well-informed purchases from the comfort of their homes.

Leading Companies in the Europe Sports Nutrition Market

Major players in the sports nutrition market are growing brand visibility through brand and product innovations coupled with targeted marketing campaigns and influencer partnerships. New product options including plant-based, vegan, and organic products appeal to individuals who prefer to indulge in sustainable options. Expansive distributor networks also improve availability.

• Glanbia PLC

• PepsiCo, Inc.

• Mondelez International, Inc.

• GNC Holdings LLC

• The Coca-Cola Company

• GSK plc

• Iovate Health Sciences International Inc.

• Herbalife Ltd.

• BPI SPORTS LLC

• BioTech USA Limited Liability Company

• Others

Key Highlights of the Report