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Report Overview
The Europe spa market is projected to grow at a CAGR of 9.70% between 2025 and 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
As per the industry reports, around 326 new hotels are set to be open in Europe in 2024, providing a lucrative landscape for hotel spas.
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As per the findings in December 2021, wellness tourism in Europe is likely to witness an increase of 20.9 per cent each year until 2025, offering ample opportunities for the growth of spas.
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Hôtel Royal, a historic luxury hotel based in Evian-les-Bains, France, revamped its wellness offerings to introduce the exclusive Evian Spa, the first of its kind in Europe.
Compound Annual Growth Rate
Value in USD Billion
9.7%
2025-2034
Europe Spa Market Outlook
*this image is indicative*
Europe Spa Market Growth
The growth of wellness tourism, increased emphasis on self-care, and prioritisation of mental and physical health among the young demographic are some of the key drivers boosting the demand of Europe spa market. A large number of youths in the region are focusing more on their physical, mental, and emotional well-being, which creates lucrative opportunities for market growth.
Moreover, the expansion of spa facilities and the frequency of visits for massage therapy and relaxation are directly linked to the growing recognition of the significance of self-care and well-being. These therapy treatments provide several advantages such as reducing tension and enhancing circulation, as well as benefits for the mental being, like reducing stress and promoting overall wellness. With more individuals prioritising relaxation and stress management in the region, the clientele of spa salons is bound to grow as spas offer a haven for revitalisation and indulgence.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
Growth in wellness tourism, the rapidly ageing population, the use of organic products, and technological advancements are accelerating the Europe spa market value.
Growth of the Wellness Tourism Industry Propelling Spa Demand
The rise in wellness tourism is driving the growth of Europe spa market. Travellers are increasingly seeking out spa services integrated with holistic wellness offerings for their mental as well as physical relaxation. According to Eurostat, the Office of Statistics for the European Union, 62 % of regional residents went on at least one personal trip in 2022. Wellness tourism is expected to account for its major share in the coming years, creating new opportunities for the spa market.
Europe’s Ageing Population Creating New Opportunities for Health-Conscious Spas
Europe’s ageing population is increasing the demand for health-focused spa services. Older adults are increasingly looking for therapies such as hydrotherapy, physiotherapy, and anti-ageing treatments, which are fueling the growth of medical and wellness spas. In 2023, 21.3% of the region’s population was over 65 years old, leading the Europe spa market demand, As their population further grows in the coming years, this demand for wellness spas is expected to increase.
Frequent Use of Sustainable Products Enhancing Long-Term Market Growth
Growing sustainability concerns have encouraged spa services in Europe to use organic and locally sourced materials which are both cost-effective and health-conscious. Besides, spa facilities are preferring eco-friendly and renewable energy-based solutions to reduce the overall waste generated by the market. This is further impacting the spa industry in Europe.
Integration of Advanced Technologies Increasing Europe Spa Market Revenue in Cosmopolitan Cities
The integration of advanced technology, such as virtual reality (VR) meditation, AI-based skincare diagnosis, and online consultations, is gaining popularity in the European spa market, especially in cosmopolitan cities such as London, Paris, and Berlin. Key industry players, realising the market potential of such technologies are increasingly investing in their research and development to cater to the growing tech-savvy European population.
Europe Spa Industry Segmentation
“Europe Spa Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Salon Spa
- Hotel and Resort Spa
- Medical Spa
- Destination Spa
- Thermal Spring Spa
- Others
Market Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
Europe Spa Market Share
Based on type, the market is divided into salon spa, hotel and resort spa, medical spa, destination spa, and thermal spring spa, among others. Salon spa occupies a substantial market share as they offer a wide variety of spa services, such as massages, facials, and body treatments, which are performed by experienced professionals. These spas also offer the provision of beauty services such as hair, makeup and nails, which attract a large number of women clienteles, further boosting the segment growth.
Leading Companies in the Europe Spa Market
The market players are readily collaborating with other players and hospitality groups to meet the evolving regulatory landscape.
- Lefay Resorts S.r.l
- Andermatt Swiss Alps AG
- LVMH Hotel Management
- AG Grand Hotels EngadinerKulm
- Mirabell Alpine Garden Resort & Spa d. Egger Alexander & Co. KG
- SARL SE LES FERMES DE MARIE
- Rosa Thai Massage
- Rudding Park Ltd.
- Genesta Athenaeum LLP
- Omeya Dayspa
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is estimated to grow at a CAGR of 9.70% between 2025 and 2034.
The market is being driven due to growth of wellness tourism, increased emphasis on self-care, and prioritisation of mental and physical health among the young demographic.
The key trends aiding the market include the expansion of spa facilities, the rise of medical spas, and the growing demand for eco-friendly spa practices.
Countries considered in the market are Germany, the United Kingdom, France, and Italy, among others.
Based on type, market segmentations include salon spa, hotel and resort spa, medical spa, destination spa, and thermal spring spa, among others.
Around 326 new hotels are set to be opened in 2024.
The growth of wellness tourism sector fuels the demand of spas.
The major players in the market are Lefay Resorts S.r.l, Andermatt Swiss Alps AG, LVMH Hotel Management, AG Grand Hotels EngadinerKulm, Mirabell Alpine Garden Resort & Spa d. Egge, Alexander & Co. KG, SARL SE LES FERMES DE MARIE, Rosa Thai Massage, Rudding Park Ltd., Genesta Athenaeum LLP, and Omeya Dayspa, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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