Europe Spa Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

Europe Spa Market Growth

The growth of wellness tourism, increased emphasis on self-care, and prioritisation of mental and physical health among the young demographic are some of the key drivers boosting the demand of Europe spa market. A large number of youths in the region are focusing more on their physical, mental, and emotional well-being, which creates lucrative opportunities for market growth.

Moreover, the expansion of spa facilities and the frequency of visits for massage therapy and relaxation are directly linked to the growing recognition of the significance of self-care and well-being. These therapy treatments provide several advantages such as reducing tension and enhancing circulation, as well as benefits for the mental being, like reducing stress and promoting overall wellness. With more individuals prioritising relaxation and stress management in the region, the clientele of spa salons is bound to grow as spas offer a haven for revitalisation and indulgence.

Key Trends and Recent Developments

Growth in wellness tourism, the rapidly ageing population, the use of organic products, and technological advancements are accelerating the Europe spa market value.

May 2024

Bvlgari Hotel in London introduced Transformative Spa Journeys at its Bvlgari Spa, focusing on recovery, sleep, and longevity. The spa featured a Recovery Suite with thermal treatments and an ice bath, a Longevity Journey with a hyperbaric oxygen capsule, and a Sleep Journey with a Zerobody Dry Float. Additionally, it offered small group classes, and new premium memberships for accessing exclusive features.

May 2024

Vogue launched its first Global Spa Guide which ranked the top 100 spas globally in order. The list featured many European destinations as well. Besides, it also highlighted various wellness practices, and high-end treatments popular in the European spa market. The guide is updated annually and serves as an extensive resource for searching the best spas in the region.

April 2024

Europe’s first Evian spa was opened at the Hôtel Royal in Evian-les-Bains, France. Its area extended up to 1,700 square metres. Further, the spa facilities integrated Evian mineral water into its treatments, which included six individual and two couple’s treatment rooms, an outdoor hydro-circuit, snow room, and plunge pool respectively.

September 2023

GAIA Skincare launched new partnerships with three famous global spa brands, including its first in Europe. The new partners, Thyme Beauty and Wellness in Herefordshire, Aria Spa in Cheshire, and Casa Timis in Romania ensured that they would offer GAIA's best-selling treatments such as Bespoke Massage and Mud Cocoon as an essential aspect of the partnership.

Growth of the Wellness Tourism Industry Propelling Spa Demand

The rise in wellness tourism is driving the growth of Europe spa market. Travellers are increasingly seeking out spa services integrated with holistic wellness offerings for their mental as well as physical relaxation. According to Eurostat, the Office of Statistics for the European Union, 62 % of regional residents went on at least one personal trip in 2022. Wellness tourism is expected to account for its major share in the coming years, creating new opportunities for the spa market.

Europe’s Ageing Population Creating New Opportunities for Health-Conscious Spas

Europe’s ageing population is increasing the demand for health-focused spa services. Older adults are increasingly looking for therapies such as hydrotherapy, physiotherapy, and anti-ageing treatments, which are fueling the growth of medical and wellness spas. In 2023, 21.3% of the region’s population was over 65 years old, leading the Europe spa market demand, As their population further grows in the coming years, this demand for wellness spas is expected to increase.

Frequent Use of Sustainable Products Enhancing Long-Term Market Growth

Growing sustainability concerns have encouraged spa services in Europe to use organic and locally sourced materials which are both cost-effective and health-conscious. Besides, spa facilities are preferring eco-friendly and renewable energy-based solutions to reduce the overall waste generated by the market. This is further impacting the spa industry in Europe.

Integration of Advanced Technologies Increasing Europe Spa Market Revenue in Cosmopolitan Cities

The integration of advanced technology, such as virtual reality (VR) meditation, AI-based skincare diagnosis, and online consultations, is gaining popularity in the European spa market, especially in cosmopolitan cities such as London, Paris, and Berlin. Key industry players, realising the market potential of such technologies are increasingly investing in their research and development to cater to the growing tech-savvy European population.

Europe Spa Industry Segmentation

“Europe Spa Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Salon Spa
• Hotel and Resort Spa
• Medical Spa
• Destination Spa
• Thermal Spring Spa
• Others

Market Breakup by Country

• United Kingdom
• Germany
• France
• Italy
• Others

Europe Spa Market Share

Based on type, the market is divided into salon spa, hotel and resort spa, medical spa, destination spa, and thermal spring spa, among others. Salon spa occupies a substantial market share as they offer a wide variety of spa services, such as massages, facials, and body treatments, which are performed by experienced professionals. These spas also offer the provision of beauty services such as hair, makeup and nails, which attract a large number of women clienteles, further boosting the segment growth.

Leading Companies in the Europe Spa Market

The market players are readily collaborating with other players and hospitality groups to meet the evolving regulatory landscape.

• Lefay Resorts S.r.l
• Andermatt Swiss Alps AG
• LVMH Hotel Management
• AG Grand Hotels EngadinerKulm
• Mirabell Alpine Garden Resort & Spa d. Egger Alexander & Co. KG
• SARL SE LES FERMES DE MARIE
• Rosa Thai Massage
• Rudding Park Ltd.
• Genesta Athenaeum LLP
• Omeya Dayspa
• Others