Europe Snacks Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2025-2034)

Europe Snacks Market Growth

Evolving consumer attitudes towards snacking are playing a favourable role in shaping the market dynamics. Nearly 33% of UK consumers eat snacks when distracted, and 49% of British snack eaters are likely to choose a healthy product at home as compared to their workplace (10%), or when outside of home (10%). Nearly 49% of all hybrid workers in the United Kingdom are reportedly more conscious of what they eat, while a quarter of them regularly consume snacks as meal replacements. With the increasing shift towards hectic lifestyles, 31% of British consumers have started to prefer nutritious on-the-go snacks.

French consumers across different generations attach great importance to healthy eating and prefer snacks with no added sugar content (27%), low sugar content (25%), and low calories (26%). Protein-rich snacks are preferred by nearly 15% of all consumers aged between 25-34 years and 35-44 years. Nearly 55% of all French women view snacks as a way to reward themselves, with cookies and cakes being their most popular choice. Nearly 53% of those who snack frequently show an increased preference for healthy snacks within their homes, as compared to their workplaces (10%). This is expected to increase the demand for healthy snacks among French consumers, thereby driving the market growth.

Key Trends and Developments

Europe Snacks Market Trends

The consumption of candy bars and granola/cereal/snack bars is pervasive among bar enthusiasts in Europe, with over 90% of them consuming such products. While 8% of bar consumers prefer convenience stores for snacking on sweet or nutritious bars, nearly 54% of consumers prefer supermarkets for purchasing protein bars. Over the forecast period, online distribution channels are expected to dominate the market due to their growing convenience and affordability. Presently, they account for 8% of snacking bar sales.

Europe Snacks Industry Segmentation

Europe Snacks Market Share

Based on the country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. Germany dominated the market, representing 23% of the overall market share in 2023. Over the forecast period of 2024-2032, the United Kingdom is expected to grow at a CAGR of 3.6% as the consumer appeal for private label brands soars.

Leading Companies in the Europe Snacks Market

Major market players are expected to introduce limited edition snacks to experiment with new functional ingredients and flavours and build their brand image.

KP Snacks Limited

KP (Keynon Produce) Snacks Limited belongs to the Intersnack Group, which was founded in 1968 in Germany. The company is headquartered in the UK and is popular for its iconic snacking brands such as Hula Hoops, KP Nuts, and Pom-Bear, among others.

The J.M. Smucker Company

The J.M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio (USA). It is engaged in th...

Mars Incorporated, Inc.

Mars Incorporated, Inc. is a privately held company which is headquartered in McLean, Virginia (USA). It is en...

General Mills, Inc.

General Mills, Inc. was established in 1866 and is based in Minneapolis, Minnesota (USA). It is engaged in pro...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major market players are Pepsico, Inc., Mondelez International Inc., Kellanova, Grupo Bimbo S.A.B. de C.V., and Tyson Foods, Inc., among others.