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The Europe sanitary ware market was valued at USD 3.01 billion in 2023. The market is estimated to grow at a CAGR of 4.5% during 2024-2032 to reach a value of USD 4.50 billion by 2032.
The use of natural materials in the production of sanitary ware is a huge trend in the European region, aiding the Europe sanitary ware market growth. As a result, the use of ceramics to produce wash basins and toilet sinks is expected to rise. Ceramics is made exclusively from naturally occurring raw materials, such as kaolin, feldspar, quartz sand, and clay.
By 2026, Europe is expected to build around 1.5 million housing units. Further, according to the Europe sanitary ware market analysis, investments in renovating buildings and residential properties are expected to aid the demand for sanitary ware products. The European hospitality sector is also flourishing with the launch of hotels to meet the needs of a rising number of tourists. For instance, in 2023, Europe witnessed the launch of 316 new hotels adding 42,000 rooms across the continent. According to estimates, the hotel launches are expected to increase to 350 hotels and 48,600 rooms and 383 new hotels and 52,000 rooms in 2024 and 2025, respectively.
Players in the European market offer high-quality sanitary ware products that provide the utmost functionality to ensure customer satisfaction. As consumers increasingly want to reduce their water usage, sanitary ware manufacturers are developing water-saving technologies, such as dual-flush toilets and low-flow faucets. Smart technology-integrated sanitary ware provides the benefits of water conservation and hygiene to customers.
Europe Sanitary Ware Market Size
Europe Sanitary Ware Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Sanitary Ware Market Overview
8.1 Key Industry Highlights
8.2 Global Sanitary Ware Historical Market (2018-2023)
8.3 Global Sanitary Ware Market Forecast (2024-2032)
8.4 Global Sanitary Ware Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Sanitary Ware Market Overview
9.1 Key Industry Highlights
9.2 Europe Sanitary Ware Historical Market (2018-2023)
9.3 Europe Sanitary Ware Market Forecast (2024-2032)
10 Europe Sanitary Ware Market by Type
10.1 Wash Basins
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Cisterns
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Toilet Sinks and Water Closet
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 Europe Sanitary Ware Market by Material
11.1 Ceramic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Plastic
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 Europe Sanitary Ware Market by Application
12.1 Kitchen
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Washroom
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 Europe Sanitary Ware Market by End Use
13.1 Residential
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Commercial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Europe Sanitary Ware Market by Distribution Channel
14.1 Offline
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Online
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 Europe Sanitary Ware Market by Country
15.1 Germany
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 United Kingdom
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 France
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Italy
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Others
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators of Demand
16.4 Key Indicators of Price
17 Trade Data Analysis (HS Code – 741820)
17.1 Major Importing Countries
17.1.1 By Volume
17.1.2 By Value
17.2 Major Exporting Countries
17.2.1 By Volume
17.2.2 By Value
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Roca Sanitario, S.A.U.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 TOTO Europe
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Ideal Standard International NV
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Geberit AG
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Grohe AG
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 LAUFEN Bathrooms AG
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 Kohler Co.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Jaquar Group
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Duravit AG
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 Villeroy & Boch AG
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sanitary Ware Market: Key Industry Highlights, 2018 and 2032
2. Europe Sanitary Ware Market: Key Industry Highlights, 2018 and 2032
3. Europe Sanitary Ware Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Europe Sanitary Ware Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Europe Sanitary Ware Historical Market: Breakup by Material (USD Billion), 2018-2023
6. Europe Sanitary Ware Market Forecast: Breakup by Material (USD Billion), 2024-2032
7. Europe Sanitary Ware Historical Market: Breakup by Application (USD Billion), 2018-2023
8. Europe Sanitary Ware Market Forecast: Breakup by Application (USD Billion), 2024-2032
9. Europe Sanitary Ware Historical Market: Breakup by End Use (USD Billion), 2018-2023
10. Europe Sanitary Ware Market Forecast: Breakup by End Use (USD Billion), 2024-2032
11. Europe Sanitary Ware Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
12. Europe Sanitary Ware Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
13. Europe Sanitary Ware Historical Market: Breakup by Country (USD Billion), 2018-2023
14. Europe Sanitary Ware Market Forecast: Breakup by Country (USD Billion), 2024-2032
15. Major Importing Countries by Volume
16. Major Exporting Countries by Volume
17. Major Importing Countries by Value
18. Major Exporting Countries by Value
19. Europe Sanitary Ware Market Structure
In 2023, the sanitary ware market attained a value of USD 3.01 billion.
The market is expected to grow at a CAGR of 4.5% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 4.50 billion by 2032.
Sanitary ware refers to products that work with pipes and are fixed by a plumber, such as toilet and kitchen sinks, washbasins, urinals, cisterns, and pedestals.
The setting up of a sanitary ware business is highly profitable due to the constant demand for bathroom products and accessories.
The major drivers of the market include expanding residential and commercial construction, the need to maintain hygiene in homes and commercial areas, and the rising tourism sector.
Key trends aiding market expansion include demand for smart sanitary ware, rising demand for premium sanitary ware in the hospitality sector, and rising construction and renovation activities in the residential sector.
Major countries in the market are Germany, the United Kingdom, France, Italy, and others.
The materials for sanitary ware are plastic, ceramic, and others.
Key players in the market are Roca Sanitario, S.A.U., TOTO Europe, Ideal Standard International NV, Geberit AG, Grohe AG, LAUFEN Bathrooms AG, Kohler Co., Jaquar Group, Duravit AG, Villeroy & Boch AG, and others.
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