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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Europe Sanitary Ware Market Outlook

The Europe sanitary ware market size was valued at USD 3.01 billion in 2023. The market is estimated to grow at a CAGR of 4.5% during 2024-2032 to reach a value of USD 4.50 billion by 2032.

Key Takeaways

  • The European construction sector contributes around 9% to the European Union’s GDP.
  • Europe is expected to witness the opening of around 350 new hotels in 2024, providing support to the demand for sanitary ware in the continent.

The use of natural materials in the production of sanitary ware is a huge trend in the European region, aiding the Europe sanitary ware market growth. As a result, the use of ceramics to produce wash basins and toilet sinks is expected to rise. Ceramics is made exclusively from naturally occurring raw materials, such as kaolin, feldspar, quartz sand, and clay.

By 2026, Europe is expected to build around 1.5 million housing units. Further, according to the Europe sanitary ware market analysis, investments in renovating buildings and residential properties are expected to aid the demand for sanitary ware products. The European hospitality sector is also flourishing with the launch of hotels to meet the needs of a rising number of tourists. For instance, in 2023, Europe witnessed the launch of 316 new hotels adding 42,000 rooms across the continent. According to estimates, the hotel launches are expected to increase to 350 hotels and 48,600 rooms and 383 new hotels and 52,000 rooms in 2024 and 2025, respectively.

Players in the European market offer high-quality sanitary ware products that provide the utmost functionality to ensure customer satisfaction. As consumers increasingly want to reduce their water usage, sanitary ware manufacturers are developing water-saving technologies, such as dual-flush toilets and low-flow faucets. Smart technology-integrated sanitary ware provides the benefits of water conservation and hygiene to customers.

Europe Sanitary Ware Market

Market Segmentation

Europe Sanitary Ware Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Type:

  • Wash Basins
  • Cisterns
  • Toilet Sinks and Water Closet
  • Others

Market Breakup by Material:

  • Ceramic
  • Plastic
  • Others

Market Breakup by Application:

  • Kitchen
  • Washroom
  • Others

Market Breakup by End Use:

  • Residential
  • Commercial

Market Breakup by Distribution Channel:

  • Offline
  • Online

Market Breakup by Country:

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others 

Competitive Landscape

The key players in the sanitary ware market in Europe are providing customers with high-quality sanitary ware to meet their hygiene requirements.

  • Roca Sanitario, S.A.U.
  • TOTO Europe
  • Ideal Standard International NV
  • Geberit AG 
  • Grohe AG 
  • LAUFEN Bathrooms AG
  • Kohler Co.
  • Jaquar Group
  • Duravit AG
  • Villeroy & Boch AG
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Material
  • Application
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Wash Basins
  • Cisterns
  • Toilet Sinks and Water Closet
  • Others
Breakup by Material
  • Ceramic
  • Plastic
  • Others
Breakup by Application
  • Kitchen
  • Washroom
  • Others
Breakup by End Use
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Roca Sanitario, S.A.U.
  • TOTO Europe
  • Ideal Standard International NV
  • Geberit AG 
  • Grohe AG 
  • LAUFEN Bathrooms AG
  • Kohler Co.
  • Jaquar Group
  • Duravit AG
  • Villeroy & Boch AG
  • Others

Europe Sanitary Ware Market Report Snapshots

Europe Sanitary Ware Market Size

Europe Sanitary Ware Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the sanitary ware market attained a value of USD 3.01 billion.

The market is expected to grow at a CAGR of 4.5% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 4.50 billion by 2032.

Sanitary ware refers to products that work with pipes and are fixed by a plumber, such as toilet and kitchen sinks, washbasins, urinals, cisterns, and pedestals.

The setting up of a sanitary ware business is highly profitable due to the constant demand for bathroom products and accessories.

The major drivers of the market include expanding residential and commercial construction, the need to maintain hygiene in homes and commercial areas, and the rising tourism sector.

Key trends aiding market expansion include demand for smart sanitary ware, rising demand for premium sanitary ware in the hospitality sector, and rising construction and renovation activities in the residential sector.

Major countries in the market are Germany, the United Kingdom, France, Italy, and others.

The materials for sanitary ware are plastic, ceramic, and others.

Key players in the market are Roca Sanitario, S.A.U., TOTO Europe, Ideal Standard International NV, Geberit AG, Grohe AG, LAUFEN Bathrooms AG, Kohler Co., Jaquar Group, Duravit AG, Villeroy & Boch AG, and others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124