Europe Sake Market Report and Forecast 2025-2034

Key Trends in the Market

Sake, also known as Japanese rice wine, refers to an alcoholic beverage which has alcohol composition of around 13-17%. The drink has a mild to sweet taste, with low acidity, bitterness, or astringency. It is generally made up of four ingredients, which are water, yeast, rice, and koji (rice mould).

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• The Europe sake market is being aided by the increasing recognition of sake among sommeliers, consumers, wine specialists, and restaurateurs due to competitions such as the Kura Master competition in countries like the UK and France. Moreover, a surge in the expansion of Japanese restaurants and the growing popularity of blended sake in European countries with high wine consumption are propelling the market.

• The popularity of wine in social drinking is also fuelling the sale of sake. It is a widely accepted drink popular for special occasions such as marriage, birthdays, or family get-togethers.

• Growing availability of different fruity variants of sake across supermarkets and hypermarkets and online channels is improving the market dynamics in the region.

• Rapid urban development, increasing disposable income across emerging economies, and growing demand for wine among the young European population are likely to provide impetus to the Europe sake market in the forecast period.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

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Market Share by Type

The Ginjo segment, based on type accounts for a healthy share of the Europe sake market. The floral and fruity flavour of Ginjo sake make it a popular drinking option among Europeans. In addition, it possesses lower acidic content, boasts a refreshing sensation, and reduces the chances of getting a hangover as compared to its counterparts.

Market Share by Country

Based on country, the United Kingdom accounts for a significant share of the Europe sake market. The growing popularity and availability of different types of sakes, such as Dassai sake, sparkling sake, yuzu, and plum sake, among others, is driving the market growth.

Additionally, the expansion of online platforms is enhancing consumer accessibility to sake-based beverages and products, including sake cup and bottle sets.

Competitive Landscape

Other market players include Dojima Sake Brewery, KANPAI, Tosatsuru Sake Brewing Co.,Ltd., The Kinoshita Brewery, Shiraiwa K.K, Sohomare Sake Brewery Co.,Ltd, and Asahi Shuzo Co., Ltd., among others.