The Europe retail market size reached around USD 8.46 Billion in 2025. The market is projected to grow at a CAGR of 5.50% between 2026 and 2035 to reach nearly USD 14.45 Billion by 2035. Rising consumer spending, urbanization, and the rapid adoption of e-commerce and omnichannel retail strategies are fueling the Europe retail market. Increasing demand for personalized shopping experiences, convenience, and sustainable products is reshaping the retail landscape. Technologies such as AI-driven recommendations, mobile payments, and augmented reality tools are enhancing customer engagement and operational efficiency, positioning Europe as a key region for retail expansion.
Base Year
Historical Period
Forecast Period
As per a survey by Eurostat, in 2023, 70% of consumers across Europe engaged in online purchases.
As per industry reports, in 2022, the final consumption expenditure of households in the European Union rose by 4.7% in comparison to 2021, which has led to the Europe retail market expansion.
In the initial quarter of 2024, disposable household income per capita in the leading economies of Europe experienced a modest increase of 0.2%, reaching a total of 3.4%.
Compound Annual Growth Rate
5.5%
Value in USD Billion
2026-2035
*this image is indicative*
| Europe Retail Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 8.46 |
| Market Size 2035 | USD Billion | 14.45 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 5.50% |
| CAGR 2026-2035 - Market by Country | Germany | 6.1% |
| CAGR 2026-2035 - Market by Country | United Kingdom | 5.9% |
| CAGR 2026-2035 - Market by Product Type | Food, Beverage, and Grocery | 6.3% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 9.4% |
| 2025 Market Share by Country | Germany | 10.1% |
In 2022, the value of e-commerce sales in Europe amounted to EUR 899 billion. Projections indicate that by 2027, online sales in the region are expected to reach EUR 1.4 trillion. As of 2023, the online B2C market achieved a turnover of 741 billion euros. Additionally, internet accessibility in Europe is notably high, with 91% of the population utilising the internet in 2023. E-commerce platforms offer consumers the ability to access a diverse range of products from any location at any time. This level of convenience has resulted in a marked transformation in consumer behaviour, leading to an increased preference for online shopping and contributing to the overall growth of the market for retail.
As per the Europe retail market analysis, European consumers frequently engage in cross-border shopping practices. The European cross-border e-commerce market was valued at 237 billion euros in 2023. Cross-border online shopping is becoming a more common practice among European consumers, reflecting a shift towards a more interconnected and competitive retail landscape. This trend not only benefits consumers by providing them with more choices and better prices but also encourages retailers to expand their reach and adapt to the evolving demands of a diverse European market.
Growth of the e-commerce sector, evolving consumer preferences, rapid urbanisation and infrastructural development, technological advancements, and increasing cross-border shopping are the major trends impacting the Europe retail market growth.
The demand for convenient and tailored shopping experiences, and integrated omnichannel retail solutions that harmoniously blend online and offline interactions is on the rise. Additionally, retailers are allocating resources towards technologies such as artificial intelligence and big data to address these changing consumer needs.
The rise of urban centres and improved infrastructure are creating more retail opportunities, particularly in large cities. Urban consumers tend to have higher purchasing power and demand for diverse, innovative retail options.
One of the notable Europe retail market trends is the adoption of technological advancements. The incorporation of digital payment solutions, mobile applications, and augmented reality within the retail space significantly improves customer experiences and boosts sales. Additionally, the utilisation of advanced technologies in supply chain management and in-store analytics is streamlining operations and enhancing inventory management.
There is a growing trend among European consumers to participate in cross-border online shopping, motivated by access to a broader selection of products and more competitive pricing from various EU nations.
The increasing use of e-commerce platforms, driven by improvements in digital technology, is reshaping the retail landscape in Europe. The shift to online shopping, accelerated by the COVID-19 pandemic, continues to promote Europe retail market growth.
The growing popularity of e-commerce platforms, propelled by advancements in digital technology, is fundamentally reshaping the retail environment in Europe. This transformation is characterised by a significant shift in consumer behaviour, as more individuals turn to online shopping for convenience, variety, and accessibility. The COVID-19 pandemic acted as a catalyst for this transition, accelerating the adoption of digital shopping solutions and prompting both consumers and retailers to adapt to a new normal, leading to Europe retail market growth.
As physical stores faced temporary closures and restrictions during the COVID-19 pandemic, many retailers were compelled to enhance their online presence and invest in e-commerce capabilities, thus impeding growth in the retail market in Europe. This shift not only allowed them to maintain sales during challenging times but also opened new avenues for growth. The integration of advanced technologies, such as artificial intelligence, machine learning, and data analytics, has further enabled retailers to personalise the shopping experience, optimise inventory management, and streamline logistics.
Based on the product type, the market is segmented into food, beverage, and grocery, personal and household care, apparel, footwear, and accessories, furniture, and home décor, industrial and automotive, electronics and household appliances, pharmaceuticals, and luxury goods, among others. The food, beverage, and grocery segment are projected to grow at a CAGR of 6.3% during the forecast period. The retail market for food, beverages, and groceries provides vital everyday items, such as fresh fruits and vegetables, packaged goods, and beverages. It meets consumer demands through various channels, including supermarkets, convenience stores, and online shopping platforms, focusing on convenience, a wide selection, and competitive pricing to enhance sales.
The EMR’s report titled “Europe Retail Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channels
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| Germany | 6.1% |
| United Kingdom | 5.9% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Major players are focusing on the adoption of cutting-edge technologies to gain a competitive edge in the market and to improve Europe retail market outlook.
CONAD was established in 1962 and is headquartered in Bologna, Italy. It stands as a prominent Italian supermarket cooperative, delivering an extensive selection of grocery items. The company manages a network of independently operated stores throughout Italy, ensuring that local communities have access to both affordable and high-quality products.
Unieuro S.p.A., established in 1937, is based in Forlì, Italy. It stands as one of the largest retailers of consumer electronics and appliances in the country. The company provides a diverse selection of electronics, household appliances, and IT products, accessible through its comprehensive network of physical stores and online shopping platforms.
Amazon.com, Inc. is headquartered in Seattle, Washington, USA and was founded in 1994. The company stands as a prominent global leader in e-commerce, providing an extensive array of products, cloud computing solutions, and entertainment offerings. The company has transformed the landscape of online retail and excels in logistics, technology, and digital services on a global scale, consequently driving up the Europe retail market share.
Euronics International is Headquartered in Amsterdam, Netherlands and was established in 1990. Euronics International stands as a prominent electronics retail organisation with a presence throughout Europe. The group offers an extensive selection of consumer electronics, appliances, and IT products, leveraging local knowledge alongside the advantages of a global network.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Schwarz Unternehmenskommunikation GmbH & Co. KG, Zalando SE, Tesco plc, Coop, Carrefour Group, Esselunga SpA, and Auchan Retail International, among others.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market attained a value of nearly USD 8.46 Billion.
The market is assessed to grow at a CAGR of 5.50% between 2026 and 2035.
The market is estimated to reach around USD 14.45 Billion by 2035.
The market is being driven by the growth of the e-commerce sector and evolving consumer preferences in the region.
The key trends aiding the market expansion include the rise in cross-border shopping and technological advancements.
The major distribution channels in the market are hypermarket and supermarket, convenience stores, specialty stores, and online, among others.
The major countries considered in the market are the United Kingdom, Germany, France, and Italy, among others.
The major players in the market are CONAD, Unieuro SPA, Amazon.com, Inc., Euronics International, Schwarz Unternehmenskommunikation GmbH & Co. KG, Zalando SE, Tesco plc, Coop, Carrefour Group, Esselunga SpA, and Auchan Retail International, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share