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Report Overview
The Europe razor market size reached around USD 3.05 Billion in 2023. The market is projected to grow at a CAGR of 2.80% between 2024 and 2032 to reach nearly USD 3.91 Billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- As per industry reports, nearly 72% of all European consumers consider grooming products and cosmetics an important part of their daily lives.
- 46% of British consumers prefer buying grooming products from vegan brands, leading to various opportunities in Europe razor market.
- Making customers try a product sample is the #1 most persuasive marketing tactic in the UK.
Europe Razor Market Growth
The United Kingdom is expected to witness a significant surge in the demand for razors due to the introduction of unique and sustainable models of razors. An average British consumer spends around 15 minutes daily on personal grooming and 58% of them frequently interact with personal care and beauty brands on social media. An average consumer typically spends around EUR 10-25 on personal care and beauty products monthly. Products with special offers are the most interesting type of content (#1) for social media users in the UK. This is expected to favourably impact the Europe razor market dynamics over the forecast period.
Moreover, the increasing demand for unisex speciality razors has emerged as a significant trend in the market. Many customers prefer highly customised and good-quality razors that are best suited for their personal grooming needs while providing a premium shaving experience. Their high degree of precision further enables consumers to style their bears uniquely. This is expected to drive Europe razor market share over the forecast period.
Compound Annual Growth Rate
Value in USD Billion
2.8%
2024-2032
Europe Razor Market Outlook
*this image is indicative*
Key Trends and Developments
Greater emphasis on hygiene; innovative designs to maximise user comfort; rising appeal for waterproof razors; and high-tech designs for tech-savvy consumers are factors favouring the Europe razor market growth.
Greater emphasis on hygiene
Razors with built-in exfoliating bars are witnessing widespread adoption, as they remove unwanted debris and dirt from the skin and provide a superior shaving experience. This is also increasing Europe razor market revenue.
Innovative designs to maximise user comfort
Razors with a warming bar and flex disc technology that can adapt to the different contours of the shaving area while optimising heat levels have garnered significant consumer appeal.
Rising appeal for waterproof razors
Evolving consumer preferences have led to a surge in the demand for waterproof razors, which can be simultaneously used in the sink and shower. This is expected to favourably impact the Europe razor market expansion.
High-tech designs for tech-savvy consumers
Major manufacturers are focusing on designing wireless magnetic charging features for electric razors, thereby driving market growth.
Europe Razor Market Trends
The shift towards sustainability has made the use of recycled content in razors a strategic imperative. In 2020, Société Bic SA announced its decision to manufacture products having 50% nonvirgin petroleum plastic content. With Avient's reSound R-brand material, Société Bic SA has been manufacturing Bic Soleil Click 5 razor’s handles with up to 40% recycled content. The soft, grippy, and highly colourable material is expected to garner increasing consumer appeal and drive market growth over the forecast period.
Europe Razor Industry Segmentation
The EMR’s report titled “Europe Razor Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
- Cartridge
- Disposable
- Electric
Breakup by Consumer
- Men
- Women
Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
Europe Razor Market Share
Based on country, the market is segmented into United Kingdom, Germany, France, and Italy, among others. Italy is projected to dominate the market, representing 12% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.1% due to the increasing consumer expenditure on personal care and grooming products. Moreover, the introduction of sustainable designs of razors is expected to play a critical role in driving market growth over the forecast period.
Leading Companies in the Europe Razor Market
Major players are introducing razors equipped with exfoliating bars and warm handles to cater to consumer demand for unique razors with wireless magnetic charging feature, which is thereby increasing Europe razor market value.
Edgewell Personal Care Co.
Edgewell Personal Care Co. is an American multinational company based in Connecticut, United States. It was established in 2015 and is engaged in sunscreens, lotions, creams, razors, and other personal care products for men, women, and children.
Procter & Gamble Co.
Procter & Gamble Co. is an American multinational company engaged in providing personal care products, and oth...
Dollar Shave Club, Inc.
Dollar Shave Club, Inc. was established in 2011 and is headquartered in California, United States. As per Euro...
KAI Corp.
KAI Corp. was established in 1908 and is headquartered in Tokyo, Japan. It is engaged in producing and marketi...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Europe razor market report are Koninklijke Philips N.V., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., and FEATHER Safety Razor Co., Ltd., among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 3.05 Billion.
The market is projected to grow at a CAGR of 2.80% between 2024 and 2032.
The different types of products in the market are cartridge, disposable, and electric.
The different distribution channels in the market are supermarkets/ hypermarkets, convenience stores, and online stores, among others.
The different end uses of razors include men and women.
The different countries covered in the market report are the United Kingdom, Germany, France, and Italy, among others.
Key players in the market are Procter & Gamble Co., Koninklijke Philips N.V., Edgewell Personal Care Co., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and FEATHER Safety Razor Co., Ltd., among others.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 3.91 Billion by 2032.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Product Type |
|
| Breakup by Consumer |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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