The Europe razor market size reached around USD 3.23 Billion in 2025. The market is projected to grow at a CAGR of 2.80% between 2026 and 2035 to reach nearly USD 4.26 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per industry reports, nearly 72% of all European consumers consider grooming products and cosmetics an important part of their daily lives.
46% of British consumers prefer buying grooming products from vegan brands, leading to various opportunities in Europe razor market.
Making customers try a product sample is the #1 most persuasive marketing tactic in the UK.
Compound Annual Growth Rate
2.8%
Value in USD Billion
2026-2035
*this image is indicative*
| Europe Razor Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 3.23 |
| Market Size 2035 | USD Billion | 4.26 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 2.80% |
| CAGR 2026-2035 - Market by Country | Germany | 3.2% |
| CAGR 2026-2035 - Market by Country | United Kingdom | 3.0% |
| CAGR 2026-2035 - Market by Product Type | Electric | 3.1% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 4.5% |
| 2025 Market Share by Country | United Kingdom | 15.3% |
The United Kingdom is expected to witness a significant surge in the demand for razors due to the introduction of unique and sustainable models of razors. An average British consumer spends around 15 minutes daily on personal grooming and 58% of them frequently interact with personal care and beauty brands on social media. An average consumer typically spends around EUR 10-25 on personal care and beauty products monthly. Products with special offers are the most interesting type of content (#1) for social media users in the UK. This is expected to favourably impact the Europe razor market dynamics over the forecast period.
Moreover, the increasing demand for unisex speciality razors has emerged as a significant trend in the market. Many customers prefer highly customised and good-quality razors that are best suited for their personal grooming needs while providing a premium shaving experience. Their high degree of precision further enables consumers to style their bears uniquely. This is expected to drive Europe razor market share over the forecast period.
Greater emphasis on hygiene; innovative designs to maximise user comfort; rising appeal for waterproof razors; and high-tech designs for tech-savvy consumers are factors favouring the Europe razor market growth.
Razors with built-in exfoliating bars are witnessing widespread adoption, as they remove unwanted debris and dirt from the skin and provide a superior shaving experience. This is also increasing Europe razor market revenue.
Razors with a warming bar and flex disc technology that can adapt to the different contours of the shaving area while optimising heat levels have garnered significant consumer appeal.
Evolving consumer preferences have led to a surge in the demand for waterproof razors, which can be simultaneously used in the sink and shower. This is expected to favourably impact the Europe razor market expansion.
Major manufacturers are focusing on designing wireless magnetic charging features for electric razors, thereby driving market growth.
The shift towards sustainability has made the use of recycled content in razors a strategic imperative. In 2020, Société Bic SA announced its decision to manufacture products having 50% nonvirgin petroleum plastic content. With Avient's reSound R-brand material, Société Bic SA has been manufacturing Bic Soleil Click 5 razor’s handles with up to 40% recycled content. The soft, grippy, and highly colourable material is expected to garner increasing consumer appeal and drive market growth over the forecast period.
The EMR’s report titled “Europe Razor Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Consumer
Market Breakup by Distribution Channel
Market Breakup by Country
| CAGR 2026-2035 - Market by | Country |
| Germany | 3.2% |
| United Kingdom | 3.0% |
| France | XX% |
| Italy | XX% |
| Others | XX% |
Based on country, the market is segmented into United Kingdom, Germany, France, and Italy, among others. Italy is projected to dominate the market, representing 12% of the overall market share. Over the forecast period, the United Kingdom is expected to grow at a CAGR of 3.1% due to the increasing consumer expenditure on personal care and grooming products. Moreover, the introduction of sustainable designs of razors is expected to play a critical role in driving market growth over the forecast period.
Major players are introducing razors equipped with exfoliating bars and warm handles to cater to consumer demand for unique razors with wireless magnetic charging feature, which is thereby increasing Europe razor market value.
Edgewell Personal Care Co. is an American multinational company based in Connecticut, United States. It was established in 2015 and is engaged in sunscreens, lotions, creams, razors, and other personal care products for men, women, and children.
Procter & Gamble Co. is an American multinational company engaged in providing personal care products, and other types of FMCG products. It was established in 1837 and is headquartered in Ohio, United States.
Dollar Shave Club, Inc. was established in 2011 and is headquartered in California, United States. As per Europe razor market analysis, it is involved in producing numerous high-quality grooming products for men.
KAI Corp. was established in 1908 and is headquartered in Tokyo, Japan. It is engaged in producing and marketing confectionery utensils, beauty products, and other items.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Europe razor market report are Koninklijke Philips N.V., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., and FEATHER Safety Razor Co., Ltd., among others.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 3.23 Billion.
The market is projected to grow at a CAGR of 2.80% between 2026 and 2035.
The different types of products in the market are cartridge, disposable, and electric.
The different distribution channels in the market are supermarkets/ hypermarkets, convenience stores, and online stores, among others.
The different end uses of razors include men and women.
The different countries covered in the market report are the United Kingdom, Germany, France, and Italy, among others.
Key players in the market are Procter & Gamble Co., Koninklijke Philips N.V., Edgewell Personal Care Co., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and FEATHER Safety Razor Co., Ltd., among others.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 4.26 Billion by 2035.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Product Type |
|
| Breakup by Consumer |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share