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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Europe Oral Care Market Size
The Europe oral care market was worth nearly USD 9.68 billion in 2023. It is expected to attain USD 12.96 billion in 2032, growing at a CAGR of 3.3% in the forecast period of 2024-2032.
The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.
The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany. UK and France are the other significant oral care markets in Europe.
Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2024-2032 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.
Europe Oral Care Market Report Snapshots
Europe Oral Care Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the Europe oral care market attained a value of nearly USD 9.68 billion.
The market is projected to grow at a CAGR of 3.3% between 2024 and 2032.
The market growth is driven by the increasing awareness regarding oral hygiene, newer technological advances, thriving cosmetics and personal care sector, growing initiatives by governments and individual communities, and expanding distribution channels like drugstores.
The key trends driving the market are the growing ageing population and increased expenditure on dental hygiene.
The major regions in the market include Germany, United Kingdom, France, Italy, and Spain, among others, with Germany accounting for the leading share in the market.
Toothpaste is the dominant type of product in the market.
The leading distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.
The major players in the market include Colgate-Palmolive Company, Procter & Gamble Company, Unilever PLC, Johnson & Johnson Services, Inc., Pierre Fabre S.A, M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.
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