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The Europe oral care market was worth nearly USD 9.68 billion in 2023. It is expected to attain USD 12.96 billion in 2032, growing at a CAGR of 3.3% in the forecast period of 2024-2032.
The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.
The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany. UK and France are the other significant oral care markets in Europe.
Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2024-2032 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.
Europe Oral Care Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Europe
7 Opportunities and Challenges in the Market
8 Global Oral Care Market Analysis
8.1 Key Industry Highlights
8.2 Global Oral Care Historical Market (2018-2023)
8.3 Global Oral Care Market Forecast (2024-2032)
8.4 Global Oral Care Market by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Europe Oral Care Market Analysis
9.1 Key Industry Highlights
9.2 Europe Oral Care Historical Market (2018-2023)
9.3 Europe Oral Care Market Forecast (2024-2032)
9.4 Europe Oral Care Market by Product Type
9.4.1 Toothpaste
9.4.1.1 Historical Trend (2018-2023)
9.4.1.2 Forecast Trend (2024-2032)
9.4.1.3 Toothpaste by Type
9.4.1.3.1 Paste
9.4.1.3.2 Powder
9.4.1.3.3 Gel
9.4.2 Toothbrush
9.4.2.1 Historical Trend (2018-2023)
9.4.2.2 Forecast Trend (2024-2032)
9.4.2.3 Toothbrush by Type
9.4.2.3.1 Electric
9.4.2.3.2 Manual
9.4.3 Mouthwash
9.4.3.1 Historical Trend (2018-2023)
9.4.3.2 Forecast Trend (2024-2032)
9.4.3.3 Mouthwash by Type
9.4.3.3.1 Medicated
9.4.3.3.2 Non-Medicated
9.4.4 Denture Products
9.4.4.1 Historical Trend (2018-2023)
9.4.4.2 Forecast Trend (2024-2032)
9.4.4.3 Denture Products by Type
9.4.4.3.1 Fixatives
9.4.4.3.2 Cleaners
9.4.4.3.3 Others
9.4.5 Dental Accessories
9.4.5.1 Historical Trend (2018-2023)
9.4.5.2 Forecast Trend (2024-2032)
9.4.5.3 Dental Accessories by Type
9.4.5.3.1 Dental Flosses
9.4.5.3.2 Breath Fresheners
9.4.5.3.3 Cosmetic Dental Products
9.4.5.3.4 Tongue Scrapers
9.4.5.3.5 Others
9.4.6 Others
9.5 Europe Oral Care Market by Distribution Channel
9.5.1 Supermarkets/Hypermarkets
9.5.1.1 Historical Trend (2018-2023)
9.5.1.2 Forecast Trend (2024-2032)
9.5.2 Specialty Stores
9.5.2.1 Historical Trend (2018-2023)
9.5.2.2 Forecast Trend (2024-2032)
9.5.3 Convenience Stores
9.5.3.1 Historical Trend (2018-2023)
9.5.3.2 Forecast Trend (2024-2032)
9.5.4 Online Retailers
9.5.4.1 Historical Trend (2018-2023)
9.5.4.2 Forecast Trend (2024-2032)
9.5.5 Others
9.6 Europe Oral Care Market by Country
9.6.1 Germany
9.6.2 United Kingdom
9.6.3 France
9.6.4 Italy
9.6.5 Spain
9.6.6 Others
9 Regional Analysis
9.1 Germany
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 United Kingdom
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 France
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Italy
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Spain
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis (HS Code-3306)
12.1 Trade Analysis
12.2 Major Exporting Countries
12.2.1 By Value
12.2.2 By Volume
12.3 Major Importing Countries
12.3.1 By Value
12.3.2 By Volume
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Colgate-Palmolive Company
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Procter & Gamble Company
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Unilever PLC
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Johnson & Johnson Services, Inc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 Pierre Fabre S.A
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 M+C Schiffer GmbH
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Pierrot (Fushima SL)
13.2.7.1 Company Overview
13.2.7.2 Product Portfolio
13.2.7.3 Demographic Reach and Achievements
13.2.7.4 Certifications
13.2.8 Lactona Europe BV
13.2.8.1 Company Overview
13.2.8.2 Product Portfolio
13.2.8.3 Demographic Reach and Achievements
13.2.8.4 Certifications
13.2.9 Others
14 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Oral Care Market: Key Industry Highlights, 2018 and 2032
2. Global Oral Care Historical Market: Breakup by Region (USD Million), 2018-2023
3. Global Oral Care Market Forecast: Breakup by Region (USD Million), 2024-2032
4. Europe Oral Care Market: Key Industry Highlights, 2018 and 2032
5. Europe Oral Care Historical Market: Breakup by Product Type (USD Million), 2018-2023
6. Europe Oral Care Market Forecast: Breakup by Product Type (USD Million), 2024-2032
7. Europe Oral Care Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. Europe Oral Care Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. Europe Oral Care Historical Market: Breakup by Country (USD Million), 2018-2023
10. Europe Oral Care Market Forecast: Breakup by Country (USD Million), 2024-2032
11. Major Exporting Countries by Value
12. Major Importing Countries by Value
13. Major Exporting Countries by Volume
14. Major Importing Countries by Volume
15. Europe Oral Care Market Structure
In 2023, the Europe oral care market attained a value of nearly USD 9.68 billion.
The market is projected to grow at a CAGR of 3.3% between 2024 and 2032.
The market growth is driven by the increasing awareness regarding oral hygiene, newer technological advances, thriving cosmetics and personal care sector, growing initiatives by governments and individual communities, and expanding distribution channels like drugstores.
The key trends driving the market are the growing ageing population and increased expenditure on dental hygiene.
The major regions in the market include Germany, United Kingdom, France, Italy, and Spain, among others, with Germany accounting for the leading share in the market.
Toothpaste is the dominant type of product in the market.
The leading distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.
The major players in the market include Colgate-Palmolive Company, Procter & Gamble Company, Unilever PLC, Johnson & Johnson Services, Inc., Pierre Fabre S.A, M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.
The Europe oral care market attained a value of USD 9.68 billion in 2023, driven by the increasing awareness regarding oral hygiene. Aided by the growing technological advancements and thriving cosmetics and personal care industry, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.3%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its product types, the Europe oral care industry can be segmented into toothpaste, toothbrush, mouthwash, denture products, and dental accessories, among others. On the basis of distribution channels, supermarkets/hypermarkets, specialty stores, convenience stores, and online retailers, among others are the various segments. The major regional markets for the Europe oral care industry are Germany, United Kingdom, France, Italy, and Spain, among others. The key players in the above market include Colgate-Palmolive Company, Procter & Gamble Company, Unilever PLC, Johnson & Johnson Services, Inc., Pierre Fabre S.A, M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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