The Europe oral care market was worth nearly USD 10.00 Billion in 2024. It is expected to attain USD 13.84 Billion in 2034, growing at a CAGR of 3.30% in the forecast period of 2025-2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Europe Oral Care Market Outlook
*this image is indicative*
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.
The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany. UK and France are the other significant oral care markets in Europe.
Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2024-2032 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.
Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years. Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.
The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2021. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.
The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:
The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2024, the Europe oral care market attained a value of nearly USD 10.00 Billion.
The market is projected to grow at a CAGR of 3.30% between 2025 and 2034.
The market growth is driven by the increasing awareness regarding oral hygiene, newer technological advances, thriving cosmetics and personal care sector, growing initiatives by governments and individual communities, and expanding distribution channels like drugstores.
The key trends driving the market are the growing ageing population and increased expenditure on dental hygiene.
The major regions in the market include Germany, United Kingdom, France, Italy, and Spain, among others, with Germany accounting for the leading share in the market.
Toothpaste is the dominant type of product in the market.
The leading distribution channels in the market are supermarkets/hypermarkets, speciality stores, convenience stores, and online retailers, among others.
The major players in the market include Colgate-Palmolive Company, Procter & Gamble Company, Unilever PLC, Johnson & Johnson Services, Inc., Pierre Fabre S.A, M+C Schiffer GmbH, Pierrot (Fushima SL), Lactona Europe BV, Others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share