Europe Oral Care Market Report and Forecast 2024-2032

Europe Oral Care Market Outlook

The Europe oral care market was worth nearly USD 9.68 billion in 2023. It is expected to attain USD 12.96 billion in 2032, growing at a CAGR of 3.3% in the forecast period of 2024-2032.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

The Europe oral care industry is dominated by regional markets like Germany, which accounts for almost a fifth of the industry on the continent. The industry in Germany is being driven by the technological advancements made in the sector and growing awareness about dental hygiene. With people focussing more on personal grooming, teeth whitening products are getting a boost in the country.

The growing beauty and personal care industry in Germany is also proving to be a catalyst for the thriving oral care market in the country. The sales value of beauty care products saw a hike of 0.5% in 2017, as compared to 2016, to attain a value of EUR 13.6 billion. Oral care was one of the leading segments in the industry, along with face care, and bath and shower products. The expanding distribution channels like drugstores are also aiding the market in Germany.  UK and France are the other significant oral care markets in Europe.

Globally, the market is expected to witness a healthy growth at a CAGR of 5.2% between 2024-2032 to attain a value of USD 45 billion in 2026. The growing awareness about oral hygiene and a higher penetration into emerging economies is likely to drive the industry. Toothpaste remains the leading segment in the oral care industry. Toothbrushes are also a significant segment in the industry, with nearly 80% of the global population still preferring manual toothbrushes over electric types.

Properties and Applications

Oral care is the practice of maintaining oral hygiene by cleaning one’s mouth through oral care regimes like brushing, cleaning between the teeth and rinsing, among others. The practice prevents the occurrence of dental and gum diseases like gingivitis, caries, cavities, and periodontitis, among others. The various oral care products available in the market are:

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

• Toothpaste
  • Paste 
  • Powder
  • Gel
• Toothbrush
  • Electric
  • Manual
• Mouthwash
  • Medicated
  • Non-Medicated
• Denture Products
  • Fixatives
  • Cleaners
  • Other
• Dental Accessories
  • Dental Flosses
  • Breath Fresheners
• Cosmetic Dental Products
  • Tongue Scrapers
  • Other

The EMR report also provides an overview of the regional markets in Europe like Germany, United Kingdom, France, Italy, and Spain, among others.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Market Analysis

Technological innovations taking place in the industry will drive the Europe oral care industry in the coming years. Products like toothpaste and mouthwash in Europe often contain additives like vitamins and other minerals. With the focus shifting towards sensitive teeth, new formulations are usually free of alcohol. The thriving cosmetics and personal care industry in the continent is expected to aid the industry growth. Europe is a major market for cosmetics and personal care products globally. In 2017, the industry was worth EUR 77.6 billion.

Europe is a leading dental care market with a major driving factor for the industry being the region’s ageing population. The population of people over 65 years is expected to almost double by 2050 in Europe. The growing ageing population provides an impetus to the industry growth as they require greater dental care and are more prone to gum diseases. While over half the European population is likely to suffer from periodontitis or the inflammation of gums, the prevalence of the disease increases to 70-80% among the population between the ages of 60-65 years. Teeth whitening products are also driven by the ageing population of the region as teeth tend to become less bright with maturing due to the thinning of the enamel and darkening of the dentin.

The increase in the expenditure on dental hygiene and treatment will further drive the market in the region. In the EU, the spending on all aspects of oral care is expected to be as high as EUR 93 billion in 2021. The growing initiatives by governments and individual communities to prevent oral diseases and promote oral health is also providing impetus to the industry. Oral health education programmes targeting schoolchildren combined with community interventions in countries like France, Germany, Ireland, and the UK is also helping the market growth due to better awareness about dental health.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Europe oral care market, looking into their capacity, market share, and latest developments like expansions of capacity, plant turnarounds, and mergers and acquisitions:

• Colgate-Palmolive Company
• Procter & Gamble Company
• Unilever PLC
• Johnson & Johnson Services, Inc.
• Pierre Fabre S.A
• M+C Schiffer GmbH
• Pierrot (Fushima SL)
• Lactona Europe BV
• Others

The EMR report provides an in-depth insight into the market by offering a SWOT analysis as well as an analysis of Porter’s Five Forces.

Key Highlights of the Report

Europe Oral Care Market Report Snapshots

Europe Oral Care Market Size

Europe Oral Care Market Analysis

Europe Oral Care Companies