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Europe Media Planning and Buying Market Size, Share, Report: By Type: Traditional, Digital; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Application: FMCG, BFSI, Automotive, IT and Telecom, Education, Healthcare, Others; Regional Analysis; Competitive Landscape; Industry Events and Developments; 2024-2032
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Europe Media Planning and Buying Market Analysis
8.1 Key Industry Highlights
8.2 Europe Media Planning and Buying Historical Market (2018-2023)
8.3 Europe Media Planning and Buying Market Forecast (2024-2032)
8.4 Europe Media Planning and Buying Market by Type
8.4.1 Traditional
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Digital
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.5 Europe Media Planning and Buying Market by Enterprise Size
8.5.1 Small and Medium Enterprises
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Large Enterprises
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.6 Europe Media Planning and Buying Market by Application
8.6.1 FMCG
8.6.1.2 Historical Trend (2018-2023)
8.6.1.3 Forecast Trend (2024-2032)
8.6.2 BFSI
8.6.2.2 Historical Trend (2018-2023)
8.6.2.3 Forecast Trend (2024-2032)
8.6.3 Automotive
8.6.3.2 Historical Trend (2018-2023)
8.6.3.3 Forecast Trend (2024-2032)
8.6.4 IT and Telecom
8.6.4.2 Historical Trend (2018-2023)
8.6.4.3 Forecast Trend (2024-2032)
8.6.5 Education
8.6.5.2 Historical Trend (2018-2023)
8.6.5.3 Forecast Trend (2024-2032)
8.6.6 Healthcare
8.6.6.2 Historical Trend (2018-2023)
8.6.6.3 Forecast Trend (2024-2032)
8.6.7 Food and Beverage
8.6.7.2 Historical Trend (2018-2023)
8.6.7.3 Forecast Trend (2024-2032)
8.6.8 Media and Entertainment
8.6.8.2 Historical Trend (2018-2023)
8.6.8.3 Forecast Trend (2024-2032)
8.6.9 Others
8.7 Europe Media Planning and Buying Market by Country
8.7.1 United Kingdom
8.7.2 Germany
8.7.3 France
8.7.4 Italy
8.7.5 Others
9 Regional Analysis
9.1 United Kingdom
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Germany
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 France
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Italy
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Cost Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Havas Media Group
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Starcom Worldwide, Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Wavemaker Global Limited
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Mediabrands Worldwide, Inc.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Mediaplus Group
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Europe Media Planning and Buying Market: Key Industry Highlights, 2017 and 2021
2. Europe Media Planning and Buying Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Europe Media Planning and Buying Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Europe Media Planning and Buying Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
5. Europe Media Planning and Buying Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
6. Europe Media Planning and Buying Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Europe Media Planning and Buying Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Europe Media Planning and Buying Historical Market: Breakup by Country (USD Billion), 2018-2023
9. Europe Media Planning and Buying Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Media Planning and Buying Market Structure
Key Questions Answered in the Report
In 2023, the Europe media planning and buying market attained a value of nearly USD 117.36 billion.
The Europe media planning and buying market is projected to grow at a CAGR of 10.8% between 2024 and 2032.
The major drivers of the market include the increase in e-commerce sector, strong client interest in integrated marketing campaigns, increasing internet penetration, growing shift towards internet videos, and increasing use of artificial intelligence (AI).
Expanding advertising budgets and increasing proportion of online marketing funds generated from social networking and user-generated content are the key industry trends propelling the growth of the market.
The major countries in the media planning and buying market are the United Kingdom, Germany, France, and Italy, among others.
The various types of media planning and buying in the market are traditional and digital.
On the basis of size of organisation, the market is segmented into small and medium enterprises, and large enterprises.
The significant applications in the market are FMCG, BFSI, automotive, IT and telecom, education, healthcare, food and beverage, media and entertainment, among others.
The key players in the industry are Havas Media Group, Starcom Worldwide, Inc., Wavemaker Global Limited, Mediabrands Worldwide, Inc., and Mediaplus Group, among others.
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