The Europe meal replacement market size reached around USD 4.57 Billion in 2025. The market is projected to grow at a CAGR of 6.80% between 2026 and 2035 to reach nearly USD 8.82 Billion by 2035. The market growth can be attributed to the increasing consumer demand for packaged convenience foods and the growing popularity of meal replacemen t shakes in countries like Germany. Rapid technological innovations in the foodtech industry and the shift towards the usage of recycled materials are expected to further facilitate the market expansion in the coming years.
Base Year
Historical Period
Forecast Period
The increasing vegan population is favourably impacting the Europe meal replacement market dynamics. As of 2023, there were reportedly 2.5 million vegans in the United Kingdom. Vegan customers are increasingly seeking plant-based meal replacement options containing essential nutrients, high-quality plant protein, and healthy fats. Moreover, the rise in veganism is encouraging brands to develop innovative formulations, flavours, and offerings appealing to health-conscious and ethical consumers.
An increasing number of customers are gravitating towards e-commerce channels for buying meal replacement solutions due to their competitive pricing, accessibility, and convenience. Reportedly, in 2023, 75% of internet users aged 16 to 74 purchased goods and services online in the European Union. This rise in online shopping is also creating opportunities for personalised and subscription-based meal replacement models, tailoring plans based on customers’ health goals or dietary needs.
There is a rising investment in Europe's food and beverage sector amid the growing demand for convenient, functional, and healthier food products, including meal replacement solutions. As per industry reports, in 2023, the UK’s food and beverage industry attracted an investment of nearly USD 3.2 billion. This large influx of investment is expected to lead to the introduction of innovative and advanced meal replacement options with improved flavour and nutrition profiles, delivery formats, and packaging.
Compound Annual Growth Rate
6.8%
Value in USD Billion
2026-2035
*this image is indicative*
|
Europe Meal Replacement Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
4.57 |
|
Market Size 2035 |
USD Billion |
8.82 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
6.80% |
|
CAGR 2026-2035 - Market by Country |
United Kingdom |
7.1% |
|
CAGR 2026-2035 - Market by Country |
Germany |
7.0% |
|
CAGR 2026-2035 - Market by Product |
Shakes |
7.4% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online Channels |
11.4% |
|
2025 Market Share by Country |
France |
12.3% |
The growth of the United Kingdom’s food and beverage industry is playing a key role in driving the Europe meal replacement market expansion. In 2021, the UK exported GBP 24 billion worth of items and major companies introduced around 11,600 new products in the market. As per the Food and Drink Federation, the composition of sugar (25%), salt (33%), calories (24%), and fats (15%) has reduced significantly in food and beverage items. Moreover, FDF members have reduced their carbon emissions by 61.4%, by reducing the volume of food waste and adopting recycled packaging products, driving the market.
The World Health Organisation suggests that over 50% of the European population is obese, which can potentially create health hazards for over 1.2 million people. Obesity is found to increase the risk of several diseases, including diabetes, cancer, hypertension, and coronary heart disease. This is prompting consumers to switch to protein bars, shakes, and soups for fuelling their energy while ensuring weight loss. This is leading to Europe meal replacement market development.
Rising preference for natural ingredients; the availability of personalised nutrition solutions; technological advancements; and increasing demand for convenience foods are the major factors driving the growth of the Europe meal replacement market.
European consumers are exhibiting a greater preference for meal replacements formulated without genetically modified organisms (GMO), and artificial preservatives and additives. With increasing health consciousness, the demand for naturally formulated protein shakes and energy bars is expected to drive the Europe meal replacement market value.
Consumer’s shift towards vegan, gluten-free, and keto diets has prompted companies to launch customised meal replacement solutions that cater to each one’s dietary and nutrition requirements. This has enhanced the consumer appeal for meal replacement solutions, especially protein shake powders.
Rapid innovations in food technologies are enabling Europe meal replacement market players to develop advanced food items offering a better taste, nutritional profile, and texture. This includes dietary supplements and energy bars available in various formats. They maintain the energy levels of consumers and are a cost-effective alternative to regular meals for many Dutch consumers.
The demand for energy bars, easy-to-mix powders, and ready-to-drink shakes has increased substantially since they provide a quick and balanced meal replacement solution. Busy consumer lifestyles are expected to sustain the demand for convenience foods in the coming years and lead to the market growth.
Emergence of next-generation meal replacement solutions
Unique meal replacement powders like Bivo qualify as high-energy efficient foods and are designed to have zero impact on the glycaemic index of blood sugar levels. They are available in diverse packaging formats and can sustain energy levels for 5-6 hours to individuals. The introduction of such unique meal replacement powders is surging the Europe meal replacement market value.
Growth of Huel Limited in the United Kingdom
Huel Limited is one of the key players in the Europe meal replacement market. In 2023, it generated revenues worth GBP 110 million from the United Kingdom. Retail distribution channels account for nearly one-third of the company’s revenues in the United Kingdom, which is favourably shaping the market dynamics.
The EMR’s report titled “Europe Meal Replacement Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product
Breakup by Purpose
Breakup by Flavour
Breakup by Distribution Channel
Breakup by Country
Based on country, the market is segmented into the United Kingdom, Germany, France, and Italy, among others. France is expected to account for around 12.3% of the Europe meal replacement market share. Over the forecast period, the market for meal replacement products in the United Kingdom and Germany is expected to grow at a CAGR of 7.1% and 7.0%, respectively, due to the increasing demand for convenient and personalised nutrition solutions.
Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, speciality stores, and online channels, among others. As per the Europe meal replacement market analysis, online channels and speciality stores are expected to grow at a CAGR of 11.4% and 7.1%, respectively, and are expected to widen consumers’ accessibility to a wide range of meal replacement products.
|
CAGR 2026-2035 - Market by |
Distribution Channel |
|
Online Channels |
11.4% |
|
Specialty Stores |
7.1% |
|
Hypermarkets/Supermarkets |
XX% |
|
Convenience Stores |
XX% |
|
Others |
XX% |
Major players in the Europe meal replacement market are making significant investments in producing eco-friendly packaging solutions while expanding their existing range of plant-based meal replacement options. Thus, they are focusing on driving business growth via developing innovative and sustainable meal replacement solutions.
Huel Limited was founded in 2015 and is headquartered in Hertfordshire, England. It has sold a record of over 400,000,000 meals in over 150 countries globally. Its meals comprise of essential proteins, carbs, fats, vitamins and minerals, and are made from 100% ethically sourced ingredients.
Abbott Laboratories Limited, founded in 1888, is headquartered in Illinois, United States. It specialises in the production of nutritional solutions and healthcare devices and is renowned for producing high-quality generic medicines.
USN UK Limited was founded in 2000 and is headquartered in Birmingham, England. It specialises in producing nutritional solutions for athletes, including health supplements.
Amway Corporation is an American multinational company which was established in 1959. It specialises in producing and distributing home care products, and health and wellness solutions in over 100 countries worldwide.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Europe meal replacement market report are THG Nutrition Limited., Glanbia plc, Herbalife Nutrition Ltd., Pepsico, Inc. (Cytosport, Inc.), yfood Labs GmbH, and Nutrisure ltd., among others.
Upto 15% Off
USD
$2499 $2249
$3999 $3599
$4999 $4249
$5999 $5099
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
In 2025, the market reached an approximate value of USD 4.57 Billion.
The market is projected to grow at a CAGR of 6.80% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 8.82 Billion by 2035.
The different countries considered in the market report include the United Kingdom, Germany, France, and Italy, among others.
The different meal replacement products available in the market are soups, and shakes, among others.
Consumers purchase meal replacement products for body building and slimming.
The different distribution channels for meal replacement products are hypermarkets/supermarkets, convenience stores, speciality stores, and online channels, among others.
Key players in the market are Huel Limited, USN UK Limited, THG Nutrition Limited., Glanbia plc, Herbalife Nutrition Ltd., Abbott Laboratories Limited, Pepsico, Inc. (Cytosport, Inc.), yfood Labs GmbH, Nutrisure ltd., and Amway Corporation, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Purpose |
|
| Breakup by Flavour |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Datasheet
One User
USD 2,499
USD 2,249
tax inclusive*
Single User License
One User
USD 3,999
USD 3,599
tax inclusive*
Five User License
Five User
USD 4,999
USD 4,249
tax inclusive*
Corporate License
Unlimited Users
USD 5,999
USD 5,099
tax inclusive*
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Small Business Bundle
Growth Bundle
Enterprise Bundle
*Please note that the prices mentioned below are starting prices for each bundle type. Kindly contact our team for further details.*
Flash Bundle
Number of Reports: 3
20%
tax inclusive*
Small Business Bundle
Number of Reports: 5
25%
tax inclusive*
Growth Bundle
Number of Reports: 8
30%
tax inclusive*
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
How To Order
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Share