Europe Mayonnaise Market Report and Forecast 2024-2032

Europe Mayonnaise Market Outlook

The Europe mayonnaise market size reached approximately USD 3.71 billion in 2023. The market is further projected to grow at a CAGR of 3.9% between 2024 and 2032, reaching a value of USD 5.23 billion by 2032.

Key Trends in the Market

Mayonnaise refers to a creamy and thick dressing or sauce that is made from vinegar or lemon juice, oil, and seasonings. Some mayonnaise also contains eggs while other contain plant-based alternatives. Mayonnaise, an oil and water emulsion, is added on different food products prior to consumption to enhance their palatability and flavour.

• The expansion of the food service sector owing to rising disposable incomes, convenient nature of fast foods, and increasing population of working women is aiding the Europe mayonnaise market growth. Moreover, the increasing popularity of ordering in due to fast delivery and availability of discounts is further boosting the utilisation of mayonnaise in the region.

• The rising consumption of eggless mayonnaise due to increasing adoption of vegan and vegetarian diets is supporting the market expansion. The growing awareness about animal welfare and increasing awareness about the various health benefits associated with the consumption of eggless products is supporting this shift.

• The increasing availability of mayonnaise across different distribution channels including hypermarkets and supermarkets, online retail stores, and convenience stores, among others is further offering lucrative growth opportunities to the market. Online retail channels provide a wide range of brands and flavour varieties while offering fast delivery and easy return and exchange, enhancing consumer experience.

Europe Mayonnaise Market Analysis

On the basis of type, the market is bifurcated into egg mayonnaise and eggless mayonnaise. Based on flavour type, the market is divided into plain and flavoured. On the basis of end use, the market is classified into retail and institutional, among others.

Based on distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, and online, among others. On the basis of country, the Europe mayonnaise market segmentation includes United Kingdom, Germany, France, and Italy, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Unilever Plc

• Nestlé SA

• Kraft-Heinz, Inc.

• ALDI Inc.

• Lidl Stiftung & Co. KG

• Tesco plc

• Creative Foods Europe Limited 

• Zafron Foods Ltd. 

• Hiltfields Ltd. 

• Sasco Sauces Ltd. 

• Others

Market Share by Type

Eggless mayonnaise is anticipated to account for a significant Europe mayonnaise market share. This growth can be attributed to the increasing adoption of veganism and vegetarianism in the region owing to the rising awareness about animal welfare. The lower calorie content of eggless mayonnaise as opposed to egg-based mayonnaise is further boosting its popularity in Europe. Increased consumption of plant-based food products due to rising health concerns and growing awareness about the various advantages associated with the consumption of plant-based products are further supporting the segment growth.

Market Share by Flavour Type

Plain mayonnaise is expected to account for a significant share of the market over the forecast period. This growth can be attributed to the rapid expansion of the food service sector in the region. The thick creamy spread is used in various dishes including sandwiches, wraps, rolls, and burgers and is also consumed as a sauce alongside various dishes. The increasing consumption of sandwiches during breakfast is further boosting the Europe mayonnaise market demand. It is used in quiches and cheese sandwiches to increase their creaminess as well as for coating chicken before baking, so as to lock in the moisture.

Competitive Landscape

Unilever Plc, headquartered in London, United Kingdom, is a consumer-packaged goods company that provides breakfast cereals, mayonnaise, bottled water, cleaning agents, soft drinks, instant coffee, and healthcare and hygiene products to consumers around the globe.

Nestlé S.A. is a food and beverage manufacturing company that was founded in 1866 and is headquartered in Vaud, Switzerland. The company specialises in production of mayonnaise, soft drinks, non-fat dry milk, frozen food, and infant nutrition, among others.

The Kraft Heinz Company is co-headquartered in Illinois and Pennsylvania, United States and was founded in 2015. The food and beverage manufacturing company provides mayonnaise, convenience foods, low calorie snacks, and beverages, among others to its global customers.

Other Europe mayonnaise market key players include ALDI Inc., Lidl Stiftung & Co. KG, Tesco plc, Creative Foods Europe Limited, Zafron Foods Ltd., Hiltfields Ltd., and Sasco Sauces Ltd., among others.

Key Highlights of the Report

Europe Mayonnaise Market Report Snapshots

Europe Mayonnaise Market Size

Europe Mayonnaise Market Share

Europe Mayonnaise Market Analysis

Europe Mayonnaise Companies