Europe Major Home Appliances Market Report and Forecast 2024-2032

Europe Major Home Appliances Market Outlook

The Europe major home appliances market size was valued at USD 59.34 billion in 2023. The market is further projected to grow at a CAGR of 4.0% between 2024 and 2032, reaching a value of USD 84.74 billion by 2032.

Key Takeaways

• As per industry reports, in 2022, the penetration rate of air conditioning was 19% in Europe.

• The dishwasher is one of the primary domestic appliances found in Spanish kitchens. As of June 2023, over 43% of households owned a dishwasher.

In 2023, Europe was home to 3,300 home appliance enterprises. Further, the European home appliances industry added around USD 83.35 direct and indirect value to the GDP. Further, the number of direct and indirect employees in the industry was approximately 968,000. Manufacturers have invested in developing dishwashers and washing machines that provide consumers with the benefits of reduced water consumption.

The rising temperature in Europe due to climatic changes is increasing the demand for air conditioning systems in the residential sector, thereby aiding the Europe major home appliances market growth. Further, smart homes are rising in popularity across the European region, especially in countries such as Germany, Italy, France, and the Netherlands. The rising demand for saving energy consumption drives the demand for smart home appliances. By investing in innovative and smart products, Europeans benefit from the ability to remotely control the appliance.

In April 2024, the EU launched the “right to repair” initiative, to extend the lifespan of household products, including washing machines. Under the directive, the manufacturer is obliged to repair goods and provide timely and cost-effective repair services and an additional one-year extension of the legal guarantee. According to the Europe major home appliances market report, such an initiative is expected to build customer satisfaction and encourage their investments in household appliances.

Market Segmentation

Europe Major Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Product:

• Refrigerators

• Dishwashers

• Freezers

• Washing Machines

• Cookers and Ovens

• Others

Market Breakup by Price Range:

• Economy

• Mid-Economy

• Premium 

Market Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• Specialty Stores

• Online

• Others

Market Breakup by Country:

• Germany

• United Kingdom

• France

• Italy

• Others

Competitive Landscape

The key players in the major home appliances market in Europe are developing high-quality major home appliances that offer sustainability benefits.

• Electrolux AB

• Samsung Electronics Co.

• LG Electronics Inc.

• Whirlpool Corporation

• Robert Bosch GmbH

• Hisense Corporation

• Hitachi, Ltd.

• Panasonic Holdings Corporation

• Haier Group Corporation

• Gree Electric Appliances, lnc.

• Midea Group Co. Ltd.

• Mitsubishi Electric Corporation

• Others

Key Highlights of the Report