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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Europe Major Home Appliances Market Outlook

The Europe major home appliances market size was valued at USD 59.34 billion in 2023. The market is further projected to grow at a CAGR of 4.0% between 2024 and 2032, reaching a value of USD 84.74 billion by 2032.

Key Takeaways

  • As per industry reports, in 2022, the penetration rate of air conditioning was 19% in Europe.
  • The dishwasher is one of the primary domestic appliances found in Spanish kitchens. As of June 2023, over 43% of households owned a dishwasher.

In 2023, Europe was home to 3,300 home appliance enterprises. Further, the European home appliances industry added around USD 83.35 direct and indirect value to the GDP. Further, the number of direct and indirect employees in the industry was approximately 968,000. Manufacturers have invested in developing dishwashers and washing machines that provide consumers with the benefits of reduced water consumption.

The rising temperature in Europe due to climatic changes is increasing the demand for air conditioning systems in the residential sector, thereby aiding the Europe major home appliances market growth. Further, smart homes are rising in popularity across the European region, especially in countries such as Germany, Italy, France, and the Netherlands. The rising demand for saving energy consumption drives the demand for smart home appliances. By investing in innovative and smart products, Europeans benefit from the ability to remotely control the appliance.

In April 2024, the EU launched the “right to repair” initiative, to extend the lifespan of household products, including washing machines. Under the directive, the manufacturer is obliged to repair goods and provide timely and cost-effective repair services and an additional one-year extension of the legal guarantee. According to the Europe major home appliances market report, such an initiative is expected to build customer satisfaction and encourage their investments in household appliances.

Europe Major Home Appliances Market

Market Segmentation

Europe Major Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments.

Market Breakup by Product:

  • Refrigerators
  • Dishwashers
  • Freezers
  • Washing Machines
  • Cookers and Ovens
  • Others

Market Breakup by Price Range:

  • Economy
  • Mid-Economy
  • Premium 

Market Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Market Breakup by Country:

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others

Competitive Landscape

The key players in the major home appliances market in Europe are developing high-quality major home appliances that offer sustainability benefits.

  • Electrolux AB
  • Samsung Electronics Co.
  • LG Electronics Inc.
  • Whirlpool Corporation
  • Robert Bosch GmbH
  • Hisense Corporation
  • Hitachi, Ltd.
  • Panasonic Holdings Corporation
  • Haier Group Corporation
  • Gree Electric Appliances, lnc.
  • Midea Group Co. Ltd.
  • Mitsubishi Electric Corporation
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Price Range
  • Distribution Channel
  • Region
Breakup by Product
  • Refrigerators 
  • Dishwashers
  • Freezers 
  • Washing Machines
  • Cookers and Ovens
  • Others
Breakup by Price Range
  • Economy
  • Mid-Economy
  • Premium 
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Electrolux AB
  • Samsung Electronics Co. 
  • LG Electronics Inc. 
  • Whirlpool Corporation 
  • Robert Bosch GmbH 
  • Hisense Corporation
  • Hitachi, Ltd. 
  • Panasonic Holdings Corporation 
  • Haier Group Corporation 
  • Gree Electric Appliances, lnc. 
  • Midea Group Co. Ltd.   
  • Mitsubishi Electric Corporation 
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 59.34 billion.

The market is expected to grow at a CAGR of 4.0% between 2024 and 2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 84.74 billion by 2032.

Major home appliances are large appliances that are not portable as compared to minor appliances. A majority of households own major appliances also known as large domestic appliances.

Major appliances or white goods comprise major household appliances, including air conditioners, clothes dryers, dishwashers, freezers, kitchen stoves refrigerators, washing machines, and induction cookers.

The major drivers of the market include expanding domestic manufacturing, rising disposable income, and the production of energy-efficient major home appliances.

Key trends aiding market expansion include manufacturers investing in research to develop more eco-friendly products, the presence of a large number of international manufacturers, and rising urbanisation and demand for frozen prepared foods.

Major countries in the market are Germany, the United Kingdom, France, Italy, and others.

The distribution channels of major home appliances are supermarkets and hypermarkets, specialty stores, online, and others. 

Key players in the market are Electrolux AB, Samsung Electronics Co., LG Electronics Inc., Whirlpool Corporation, Robert Bosch GmbH, Hisense Corporation, Hitachi, Ltd., Panasonic Holdings Corporation, Haier Group Corporation, Gree Electric Appliances, lnc., Midea Group Co. Ltd., Mitsubishi Electric Corporation, and others
 

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124