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The Europe laundry detergents market size is projected to grow at a CAGR of nearly 3.8% between 2024 and 2032.
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Laundry detergents are cleaning agents that are used to remove dirt, stains, and odours from fabrics. They can come in different forms, such as powder, liquid, pod, or bar, and they may contain various ingredients, such as surfactants, enzymes, bleaches, fragrances, and optical brighteners.
The Europe laundry detergents market growth is driven by the rising demand for hygiene products, the growing adoption of eco-friendly, chemical-free, and biodegradable detergents, the increasing penetration of online retail platforms, and the new product developments by major players. Moreover, the rising preference for convenience has created higher demand for laundry detergent products, such as pods, tablets, and liquid detergents, which offer convenience and efficiency for busy and urban consumers of Europe.
In addition, the household segment of Europe is becoming more health conscious and environmentally aware, which is leading to a higher demand for concentrated liquid laundry detergents because they use less water. Introduction of water-efficient detergents has helped to increase the Europe laundry detergents market share of liquid detergents.
The institutional segment, which includes hotels, hospitals, schools, and other public facilities, is also expected to register a significant growth rate as per Europe laundry detergents market analysis, as these sectors require high-quality and efficient laundry detergents to maintain their cleaning standards and market reputation.
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Europe Laundry Detergents Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Enzymatic, Non-Enzymatic |
| Form | Liquid, Powder, Pods, Others |
| Application | Household, Industrial, and Institutional |
| Countries | Germany, United Kingdom, France, Italy, Netherlands, Others |
Market players are introducing laundry detergents that are enzyme free, biodegradable, and vegan friendly to cater to evolving consumer preference.
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| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The laundry detergents market in Europe is expected to grow at a CAGR of 3.8% between 2024 and 2032.
The major drivers of the industry include rising disposable incomes, increasing population, rising penetration of washing machines, and rising health and hygiene awareness among the younger consumers.
Key trends aiding market expansion include the rising innovation in manufacturing processes to reduce the amount of water used, growing popularity of liquid and tablet detergents, and rising use of detergents by hospitality sector.
Germany, the United Kingdom, France, Italy, and the Netherlands, among others, are the major countries in the market.
The major types of laundry detergents in the market are enzymatic and non-enzymatic detergents.
The various forms of laundry detergents are liquid, powder, and pods, among others.
The major application include household and industrial and institutional, with the household segment accounting for a significant share of the market.
The European Parliament and Council have adopted Regulation (EC) No 648/2004, which establishes common rules for detergents and surfactants across the European Union (EU). This regulation ensures that detergents and surfactants can be sold and used safely across the EU.
Eco-friendly laundry detergents have many advantages, such as being better for the environment, being softer on clothes, being economical, and being more effective in cleaning.
Key players in the market are Unilever plc, The Procter & Gamble Company, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc, Reckitt Benckiser Group PLC, The Clorox Company, Church & Dwight Co., Inc, Amway International Inc., Sonett GmbH, Bluesun Consumer Brands S.L.U., Werner & Mertz GmbH, and Multex Chemicals, among others.
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Vietnam
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+84865399124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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