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Report Overview

The Europe household care market, along with its professional cleaning and hygiene product industry, reached a total production value of approximately 31.9 USD billion in 2023.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Europe Household Care Market

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Germany is the major consumer market of household care products in Europe. In 2020, the Germany household care industry attained a value of nearly USD 6.4 billion. The household care industry in Germany is anticipated to expect a further growth in demand, thus, aiding the growth of the Europe household care market in the forecast period of 2024-2032.

Europe is one of the world's major consumers of household care products. While the Europe household care market has risen by 1.2% in 2017 since 2016, the washing and hygiene industry has grown by 1.7% in 2017 relative to 2016. In 2017, the household care segment in the EU witnessed an annual turnover of nearly EUR 28.6 billion, hence, giving the household care industry further momentum for its growth in the region. Home care products such as laundry care, surface care, dishwashing products dominate the industry in Europe. Laundry care, especially, is the leading segment in the Europe household care industry. The region is the second largest market for laundry detergents after the Asia Pacific region.

North America and the Asia Pacific are the other major consumers of household care products. The household care markets in the two regions are being driven by the growing population and rising disposable incomes of the consumers. Some of the leading markets in the Asia Pacific region are China and India, while the US is a leading market in North America. The younger population in the Asia-Pacific and North America regions are becoming more aware about health and hygiene issues and are, thus, further aiding the demand growth for household care products in this region.

Market Segmentation

The word ‘household care’ refers to keeping domestic facilities, such as bathrooms and kitchen tables, utensils, laundry, and other difficult hard and soft surfaces, clean and hygienic. The word may also include goods that enhance the aesthetics of household items, such as the improvement of their quality, colour, or brightness. The household care industry can be divided into the following types

Market Breakup by Products

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others

Market Breakup by Region

  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain 

Europe Household Care Market

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Market Analysis

The European region has some of the world’s largest economies of the world like Germany, UK, France, and Italy. The region’s robust economy is aiding the growth of the Europe household care market. With the growing middle-class population and rapid urbanisation in Europe, the demand for household care products has increased. The middle and high-income classes in the region are especially driving the growth of the premium segment of the household care industry.

The rising hygiene consciousness and a growing adoption of a healthier lifestyle are major driving factors for the household care industry in Europe. With the European population becoming more health and hygiene conscious, they are increasingly seeking out products that are organic and free from harmful chemicals. The rise in innovation and product diversification will further aid the industry growth in the region. The easy availability of household care products online is further pushing the industry forward with major players leveraging the distribution channel by streamlining their packaging for e-retail purposes.

Europe Household Care Market

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Competitive Landscape

January 2020- Unilever voluntarily disclosed its fragrance ingredients in its products across home, beauty, and personal care brands like Dove, Axe, Comfort, and OMO in Europe and the US.

April 2020- Procter and Gamble (P&G) announced that they will reduce the global use of virgin petroleum plastic in their packaging by 50% by 2030 by avoiding the use of over 300,000 tons of virgin plastic in their packaging.

The report gives a detailed analysis of the following key players in the Europe household care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever Plc
  • Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Reckitt Benckiser
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR investigates the macro and micro aspects of the Europe household care market. It gives an overview of the other regional markets like North America, LATAM, Asia Pacific, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The Europe household care market attained a value of about USD 31.9 billion in 2023.

The major drivers of the market include rising disposable incomes, increasing population, rising hygiene consciousness and a growing adoption of a healthier lifestyle, growing middle-class population, rise in innovation and product diversification, and rapid urbanisation.

The growing hygiene consciousness, the increasing availability of household care products, and the rapid economic growth are the key trends guiding the market.

Germany, the United Kingdom, France, Italy, and Spain, among others, are the major regions in the country.

The leading products in the market are laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.

The major market players are Unilever Plc, Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Reckitt Benckiser, Church & Dwight Co., Inc., Colgate-Palmolive Company and Others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

 

REPORT FEATURES

DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Products
  • Region
Breakup by Products
  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain 
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever Plc
  • Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Reckitt Benckiser
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

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63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124