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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Europe Household Appliances Market Outlook

The Europe household appliances market size was valued at USD 94.37 billion in 2024. The market is further projected to grow at a CAGR of 4.1% between 2025 and 2034, reaching a value of USD 136.05 billion by 2034.

Key Takeaways

  • As per industry reports, in 2023, around 83.1 million units of large appliances, including refrigerators, washing machines, and microwave ovens were sold in the EU.
  • There is a rising demand for energy-efficient and smart home appliances in Europe, as the country advances towards a sustainable lifestyle.
  • In 2023, steel was the primary material deployed for producing home appliances, accounting for around 36% of all the materials used.

According to the Europe household appliances market analysis, the household appliance sector is one of Europe’s largest manufacturing sectors. Players in the market are constantly engaging in innovation and digitalisation. There is a rising prevalence of smart homes in the country that are equipped with features to provide consumers with complete control of their energy usage. Smart household appliances allow consumers to use them during off-peak hours when energy costs are lower, adjusting them to reduce energy consumption, and using these appliances only when necessary. Smart appliances allow consumers to save money on energy bills and reduce their carbon footprint.

According to the Europe household appliances market report, investment in research and development is crucial to drive innovation and competitiveness in the household appliances market. Manufacturers are constantly developing cutting-edge products that have superior performance. In 2023, Germany led the region in research and development in the household appliance sector with 34.9%, followed by France with 16.1% and Italy with 6.5%. Technological advancement has helped players create energy-efficient washing machines. For instance, compared to the late 1990s, when each washing cycle demanded more than 1.15 kWh of energy, by 2022, this consumption had reduced to 0.59 kWh.

Market Segmentation

Europe Household Appliances Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Product

  • Major Appliances
    • Air Conditioners
    • Refrigerators
    • Washing Machines
    • Dishwashing Machines
    • Ovens
    • Others
  • Small Appliances
    • Vacuum Cleaners
    • Grills and Roasters
    • Food Processors
    • Air Purifier
    • Coffee/Tea Makers
    • Water Purifier
    • Others

Market Breakup by Price Range

  • Economy
  • Mid-Economy
  • Premium 

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others

Market Breakup by Country

  • Germany
  • United Kingdom
  • France
  • Italy
  • Others

Competitive Landscape

The key players in the household appliances market in Europe are constantly investing in research to develop energy-efficient smart household appliances.

  • Electrolux AB
  • De’Longhi S.p.A. 
  • Samsung Electronics Co. Ltd. 
  • LG Electronics Inc. 
  • Whirlpool Corporation 
  • Hisense Corporation
  • Hitachi, Ltd. 
  • Panasonic Holdings Corporation 
  • Haier Group Corporation 
  • Gree Electric Appliances, lnc.  
  • Robert Bosch GmbH 
  • Koninklijke Philips N.V.     
  • Conair LLC  
  • Midea Group Co. Ltd.   
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Range
  • Distribution Channel
  • Region
Breakup by Type
  • Major Appliances
  • Small Appliances
Breakup by Price Range
  • Economy
  • Mid-Economy
  • Premium 
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • Germany
  • United Kingdom
  • France
  • Italy
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Electrolux AB
  • De’Longhi S.p.A. 
  • Samsung Electronics Co. Ltd. 
  • LG Electronics Inc. 
  • Whirlpool Corporation 
  • Hisense Corporation
  • Hitachi, Ltd. 
  • Panasonic Holdings Corporation 
  • Haier Group Corporation 
  • Gree Electric Appliances, lnc.  
  • Robert Bosch GmbH 
  • Koninklijke Philips N.V.     
  • Conair LLC  
  • Midea Group Co. Ltd.   
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 94.37 billion.

The market is expected to grow at a CAGR of 4.1% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reachUSD 136.05 billion by 2034.

The most owned household appliances are microwaves, refrigerators, cookers/ovens, vacuum cleaners, and washing machines.

A home appliance or a household appliance is a machine that assists in household functions such as cooking, cleaning, and food preservation.

The major drivers of the market include a changing consumer lifestyle, the demand for household appliances to save time, and the development of smart home appliances.

Key trends aiding market expansion include advancement in appliance design, rising demand for energy-efficient products, and the expansion of the residential real estate market.

Major countries in the market are Germany, United Kingdom, France, Italy, others.

The distribution channels of household appliances are supermarkets and hypermarkets, specialty stores, online, and others.

Key players in the market are Electrolux AB, De’Longhi S.p.A., Samsung Electronics Co. Ltd., LG Electronics Inc., Whirlpool Corporation, Hisense Corporation, Hitachi, Ltd., Panasonic Holdings Corporation, Haier Group Corporation, Gree Electric Appliances, lnc., Robert Bosch GmbH, Koninklijke Philips N.V., Conair LLC, Midea Group Co. Ltd., and others.

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