Europe Home Services Market Report and Forecast 2024-2032

Europe Home Services Market Outlook

The Europe home services market size reached USD 113.08 billion in 2023. The market is expected to grow at a CAGR of 7.7% between 2024 and 2032, reaching almost USD 221.47 billion by 2032.

Key Takeaways:

• In 2019, the plumbing industry in Germany generated an impressive annual revenue of €43 billion euros (USD 48.79 billion), with over 401,000 people employed in this sector across approximately 67,436 companies. 

• The average annual salary for a plumber in Germany stands at €51,200 pounds (USD 58,079). In contrast, the plumbing and heating sector in the U.K. reported a more modest annual revenue of £17.2 billion pounds (USD 23.31 billion), mainly due to a significant shortage of plumbers. 

• Estimates suggest the U.K. requires nearly four times its current number of plumbers, with only a tiny fraction—around 1,000—being female. Efforts are underway to attract more women to the field, driven primarily by the urgent need for skilled plumbers rather than gender equity considerations.

The term "home services" encompasses a wide range of intangible offerings provided by businesses to residential households, including repairs, maintenance, installations, and home improvements. The Europe home services market is experiencing significant growth due to expanding service options and increased adoption of technology, particularly in online and mobile booking services. Home services provide a modern and convenient way to access professional services.

The evolution of the real estate and building sectors has contributed to the rise of home services, with physical facilities becoming integral to service systems. Technological advancements and growing awareness of available in-home services are major drivers of market expansion. Increased smartphone adoption has played a key role in boosting the online on-demand services market, facilitating easier access to home services. However, challenges such as the lack of a standardized pricing model for online home services could impede market growth. The dynamic nature of this emerging market requires understanding prevailing trends and setting appropriate pricing strategies.

Digital transformation in emerging economies presents promising growth opportunities, driven by a growing middle class and a technologically adept younger population. Online on-demand home service platforms offer convenience and accessibility, connecting consumers with service providers and streamlining payment processes while playing an important role in the Europe home services market development.

Advertising and marketing campaigns play a crucial role in market expansion. Companies are leveraging strategic marketing tools to raise customer awareness and enhance service quality assurance. For instance, initiatives like the Happiness Guarantee scheme ensure customer satisfaction by compensating for service shortcomings.

Market Segmentation

Europe Home Services Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Mode of Operation

• Online

• Offline

Market Breakup by Offerings

• Home Cleaning
  • Garden and Lawn Mowing 
  • Pest Control
  • Others

• Repair and Maintenance
  • Electricity 
  • Plumbing and Drainage 
  • Carpentry
  • Gas 
  • Others 

• Health and Wellness
  • Beauty/Salon Services 
  • Physiotherapy 
  • Others

• Others

Market Breakup by Country

• Germany

• United Kingdom

• France

• Italy

• Others

Competitive Landscape

Key players in the home services market in Europe offer innovative and sustainable products and services through different channels in the market.

• Amazon.com, Inc. 

• CleanWhale GmbH 

• Rentokil Initial plc 

• Rollins, Inc. 

• Dwyer Franchising LLC (Drain Doctor) 

• Aquevo 

• 1st Online Solutions Limited 

• Hello Services Ltd., 

• DSP Drainage and Plumbing Ltd. 

• Flo-Well Drainage and Plumbing Limited. 

• Le Marche Home Services     

• Others 

Key Highlights of the Report