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Historical Year
Forecast Year
The Europe home care market reached a value of around USD 31982.76 million in 2023. The market is further expected to grow at a CAGR of 2.8% in the forecast period of 2024-2032 to attain a value of USD 40995.22 million by 2032.
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Based on product, the kitchen care segment accounts for a significant share in the market, owing to the rising demand for dishwash detergents, oven and grill cleaners, and rinse aids, among others. This can be attributed to the fact that ovens, grills, and dishes are used almost every day to prepare food. Over the forecast period, the growing awareness pertaining to hygiene and sanitation, especially in the kitchen, is likely to aid the market growth. As the kitchen is a potential breeding ground for bacteria and germs, the kitchen products need to be washed on a regular basis to keep the family safe from diseases.
The home care market in Europe accounts for a significant share in the global home care industry and the region is likely to witness a steady growth in the forecast period. The market growth has been driven by the increased demand for home care products to enhance the presentability and aesthetic appeal of the home, owing to the high consumer disposable income in the region. Over the forecast period, the rising travel and tourism industry in parts of Europe is likely to provide impetus to the market, as home care products are not just confined to households but can also be used in restaurants, hotels, and various other commercial sectors.
Home care is defined as the care provided to the house through various home care products. Home care helps the house stay free from diseases so that the occupants are safe and healthy, and is aimed towards enhancing the presentability of the house.
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Based on product, the market is segmented into:
The major distribution channels of the product include:
The regional markets for the product include the United Kingdom, Germany, France, and Italy.
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The home care market in Europe is driven by the growing demand for home care products from households owing to the high standards of living, increasing consumer disposable income, and the growing awareness about the importance of cleanliness and hygiene in homes to prevent diseases and bolster the safety of the family. Over the forecast period, the rising concerns pertaining to the spread of the virus and infectious diseases, especially after the COVID-19 outbreak, are likely to augment the demand for home care products with disinfectant properties in Europe. In addition, the easy availability of home care products in supermarkets and hypermarkets and convenience and online stores is expected to further aid the market growth in the region.
The report gives a detailed analysis of the following key players in the Europe home care market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market attained a value of approximately USD 31982.76 million.
The market is estimated to grow at a CAGR of 2.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 40995.22 million by 2032.
The major countries in the market are the United Kingdom, Germany, France, and Italy, among others.
The major drivers of the market include the easy accessibility of home care products through both online and offline channels, increasing need for maintenance of homes on a daily basis, and rising disposable income and living standards.
The growing concerns pertaining to diseases and viruses that enter homes, increasing awareness regarding home hygiene, and availability of a wide range of products in various sizes are the key trends in the market.
Kitchen care, household care, bathroom care, and laundry care are the different home care products in the market.
Supermarkets and hypermarkets, convenience stores, and online stores, among others are the major distribution channels in the market.
The key players in the Europe home care market are Unilever plc, Henkel AG & Co. KGaA, The Procter & Gamble Company, Reckitt Benckiser Group plc, and Kimberly-Clark Corporation, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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