Europe Grocery Market Report and Forecast 2024-2032

Europe Grocery Market Size

The Europe grocery market reached USD 813.79 billion in 2023. The market is expected to grow at a CAGR of 4.40% between 2024 and 2032, reaching USD 1,209.36 billion by 2032.

Europe Grocery Market Outlook

• As per the UK Government, average household weekly expenditure on food and non-alcoholic drinks was GBP 62.2 in 2022.

• As per the USDA Foreign Agricultural Service, in 2022 Spain’s total imports of agricultural and related products reached $53.9 billion.

• As per DESTATIS, monthly private consumption expenditure in Germany in 2022 on Food, beverages and tobacco was EUR 2,846.

Europe Grocery Market Growth

Growth in the Europe grocery market is led by the online distribution channel

In the meantime, online channels have become popular because of doorstep delivery and personalised suggestions. Despite the logistical challenges involved, they offer an unparalleled level of accessibility, extending to remote areas where brick-and-mortar stores are scarce. However, there is still some suspicion regarding trustworthiness and quality assurance among certain users.

For many years, hypermarkets and supermarkets have been the backbone of conventional retail trade providing various ranges of products such as FMCG goods, food items and in one place. They offer convenience, competitive prices and a physical store experience which draws a wide range of customers. However, to stay relevant, they must constantly combat stiff competition and adjust to changing consumer tastes.

Growth in the grocery market in the domestic region is due to technological innovations which help streamline consumers' buying process, leading to a better overall customer experience. In April 2024 Edeka Group, a major grocery retail chain in Germany, deployed AI-powered age-verification technology at one of its locations at Stuttgart Airport. The technology uses AI to estimate the age of customers and computer vision to determine if customers have failed to scan items or accidentally added an item without scanning.

Europe Grocery Market Segmentation

Europe Grocery Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Packaged Food

• Unpackaged Food

• Drinks

• Tobacco

• Household Products

• Others

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Online Channels

• Others

Market Breakup by Country

• United Kingdom

• Germany

• France

• Italy

• Others

Europe Grocery Market Share

In the Grocery market, packaged foods are gaining popularity since they encompass a wide range of products, including snacks, ready-to-eat meals, canned goods and beverages among others. They are designed for ease of storage and transportation and tend to have a longer shelf life, reducing wastage.

Leading Companies in the Europe Grocery Market

Major market players are expanding their outreach through technological innovation which helps streamline the buying process and the focus of e-commerce brands on improved reach which helps target new markets.

• Nestlé S.A.

• The Procter & Gamble Company

• Unilever plc

• The Coca-Cola Company

• Pepsico, Inc.

• Mondelez International Inc.

• Danone SA

• General Mills Inc.

• Kraft Heinz Co.

• Kellanova

• Others

Key Highlights of the Report